This document summarizes the key updates and enhancements in UserZoom's Winter '19 product release. It includes redesigned study builder tools to simplify creation of studies, new video transcript features to accelerate insights extraction, and additional question types in beta results for richer user experience insights. An example user story is provided to demonstrate how the updates can help users quickly test designs and gather feedback to inform product updates. The release aims to improve research efficiency and deliver higher quality participant experiences and insights.

1. [Winter ‘19 Product Release]
How to master UserZoom’s latest Study
Builder & extract meaningful UX insights
February 5, 2019
Presented by UserZoom‘s Product Team | Andrew Jensen, Sarah Tannehill, Michael Tucker, Karen Gifford
Moderated by UserZoom Marketing | Bijal Shah & Ryan Skinner

3. WEBINAR SPEAKERS | USERZOOM’S PRODUCT TEAM
ANDREW JENSEN
VP & HEAD
OF PRODUCT
SARAH TANNEHILL
PRODUCT
MANAGER
MICHAEL TUCKER
DIRECTOR,
PRODUCT
MANAGEMENT
KAREN GIFFORD
SENIOR PRODUCT
MANAGER

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5. with
enhancements to Study Builder, new
Video Transcripts, and an enriched
Results Beta

6. Winter ‘19 Release at a glance

7. Product Demo

8. Emma
UX Researcher at HSBC

9. Emma’s Story
● Supporting web product &
design teams to deploy new
features.
● Addressing UX problems
uncovered from customer
feedback tab, in online
banking application
● Need to execute some fast
qual/quant testing in time to
make updates in next agile
sprint

10. Emma turns to UserZoom to get started...

11. Emma
Mission Accomplished
● Emma creates a highlight reel, supported by
quantitative data
● Shares with her product team and
leadership
● Is able to share insights, make quick UX
changes, and get improvements accepted
into the next development sprint

12. Study creation has never been simpler

13. Enhancements to builder design and navigation make
study creation easier and faster
STYLED OUT
A redesigned header
makes it easier to see all
the key info related to your
study while you build
NAVIGATE
Our new left-hand nav
makes it simpler for you to
progress and review your
study while building
ASKING WITH THE STARS
New Star Rating question
type enables you to ask the
satisfaction questions that
align with your business
CHECK YOUR SPELLING
Reduce needless errors
with a quick indicator of
misspelled words.
CONSISTENT SAVE
A sticky save button
ensures you always know
where to click to save your
work, even when you scroll
away.

14. Quickly locate project status
and number of completes.
Styled Out: Responsive Header Design
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Aesthetic and minimalist
design.
Reduce whitespace to give
more real estate to the
content that really matters.

15. New Iconography
Navigate: Improved Navigation and Study Structure
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Remove, rename, or re-order
the “initial” questionnaire to
match your study design.
Edit more of your task name
so names no longer get
cut-off.
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Clicking on the task name
takes you to Task Settings &
Validation.

16. Asking with Stars: Measure all aspects of User Experience
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Measure user satisfaction of
an experience.
Adjust color of stars to align
with your brand.
Choose from 2 to 10 stars to
accurately capture your
scenario.
Transcend language with a
universal method of
measurement.

17. Check your Spelling: Visually identify misspelled words
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Red underline denotes
misspelled words.
All languages supported:
based on the operating
system language.
Spell check suggestions
available with right click.

18. Consistent Save: Never miss the save button again!
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Save button sticks when
user scrolls.
All “save” actions will appear
in the top right corner.

19. Additional Enhancements: Questionnaires
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Show logic next to each
answer choice

20. Cut your video analysis time in half
with Video Transcripts

21. New
● Read along with your users: Transcripts
auto-scroll while playing and resume
auto-scroll if manually scrolling
● Find key Insights faster: You can search for
specific words that may be of interest
● Fully synced with Video: Click on sentence
to jump to the specific place in the video
● Tear and Share: Copy and paste a selected
sentence and even export the whole
transcript
● Highlight Reel: Easily create clips based on a
specific part of the transcript
Extract more insights faster

22. Video Transcripts - Actions
Search Create Clips Auto-Scroll

23. Improve your analysis efficiency
with Multimedia Thumbnails in
Ratios & Responses

24. Multimedia Thumbnails in Ratios & Responses
*Winter ‘19 release will support images only (URLs to follow in future release)
** Will be released in March after Winter ‘19 release

25. Discover even richer UX insights with
additional question types available to
view and filter on in Results Beta

26. Moving toward the UX Insights Company
~50%

27. Play the Hits More question types now available in Beta!
Question types:
● Matrix
● Rating
● Rank order
● Word cloud
● Video
● Text-only
No more greyed out questions
Filter me on Filter results by all question types,
including satisfaction and rating questions such.
Filtering results to see feedback only from your
promoters, or your detractors, allows you to
understand what delights or disappoints your
users with the most strident views

28. New Labels on Ratings Scale!
No need to go to Task Builder to recall what rating scale labels were entered

29. Engagement with panelists gets
better

30. Participant Experience Enhanced
● Results are quick and high quality
● Video focus kept on study content
(no more blacked out screen when
respondent clicks on taskbar)
● Responses have better audio/visual
and interaction

31. Quality Sourcing
Industry Leading UX Participant Panel
Optimized IntelliZoom Sourcing
● Automated sourcing for all methods
● Enhanced sourcing engine for better targeting for all study types
● Continued focus on increasing quality of participant responses
Creating higher panelist satisfaction, producing better quality results
Panelist Portal
● Engage: Improved onboarding, keep profile updated, new panel portal look and feel
● Motivate: View and access studies available in one place, keep profile updated to receive
more studies, ongoing training on TOL and Card Sort studies and videos
● Reward: As always, panelists earn cash for each study completed
● Communicate: Improved study invitations
Release date: March 2019

32. Release Resources

33. Contact your Research Partner or Account Manager for further details.
Want to learn more?
Visit our blog
https://www.userzoom.com/blog
Visit our Vimeo Channel
https://vimeo.com/userzoom

34. Q&A

35. THANK YOU
Questions? Get in touch with your Account Manager
Visit www.userzoom.com/contact-us
Or reach out directly
MARKETING@USERZOOM.COM CALL US: 866-599-1550