The document summarizes new automated recruitment capabilities being released by UserZoom. It highlights how the capabilities will allow users to more quickly and easily test with relevant participants for usability tests and advanced research studies. Specific enhancements include optimizing the recruiting user experience, expanding the panel ecosystem to support all project types, and providing a screeners library to save and reuse recruiting profiles. Use cases provided demonstrate how a product manager and senior UX researcher could benefit from these new features to efficiently gain insights.

1. [Product Release Highlight]
Accelerate Your UX Research
Gaining Fast & Flexible Access to the Right Users
August 8, 2018
Andrew Jensen, Product Management
Paresh Vakhariya, Product Management
Sarah Tannehill, Product Management

2. Quick Housekeeping
• Control panel on the side of your screen if you have any questions
during the presentation
• Stay tuned during the presentation for a few interactive polls
• Time at the end for Q&A
• Today’s webinar will be recorded for future viewing
• All attendees will receive a copy of the
slides/recording
• Continue the discussion using #uzwebinar
Let’s make sure you’re all set up for the webinar!

3. Agenda
UserZoom Refresher
What’s New & What’s the Value
New Release Demo
Q&A
Andrew Jensen,
VP of Product
UserZoom
Paresh Vakhariya,
Senior Director of
Product Management
UserZoom
Sarah Tannehill,
Product Manager
UserZoom
WEBINAR SPEAKERS

4. POLL QUESTION #1
What is your primary role?
● UX Researcher
● UX Designer
● Product Manager
● Marketing
● Other

5. We provide a suite of research software and services
that enable businesses to design and deliver
great User Experiences across all of their digital assets
We’re The UX Insights Company

6. UserZoom Automates UX Research for Scale and Speed
All-in-one UX research platform
The platform is sophisticated yet easy to use,
enabling you to get actionable UX insights
throughout the entire product lifecycle
Access the right participants
Quickly and easily source the most
qualified representative users for your
research, through several flexible recruiting
options
Get actionable insights
Leverage a host of quantitative and qualitative
insights in order to get the complete story

7. Source from over 120 million users with IntelliZoom
Our Participants
Intelligent Sourcing Engine
120
MILLION+
UserZoom
Panel
Automated access to a broader
pool of qualified users to
participate in research studies.
Acquisition featuring panelists
qualified to take part in
Think-Out-Loud research.
PANEL
AUTOMATION
With the Basic Usability Test,
automatically send invites to
intellizoom. Choose another project
type and source from intellizoom
with UserZoom’s help
1
Ensures the UserZoom team can
monitor your projects and step in
to provide help when you need it
PANEL ANALYTICS
& SUPPORT
2

8. UX METRICS
Automate the collection of data across large,
statistically significant representative
populations to measure the user experience.
USER VIDEOS
Capture video and screen recordings of users as
they walk you through their experience with your
website or app.
Get the complete story behind your users’ experiences
UX METRICS
Automate the collection of data across large,
statistically significant representative populations
to measure the user experience.
HEATMAPS & CLICKSTREAMSNPS & RATINGS

9. We know that building studies should be intuitive
We know that participant sourcing should be fast
We know finding the right participants should be simple
We know that analyzing and sharing results should be just as easy
As The UX Insights Company we’re working hard
to make UX research easier
So we’re working hard to provide you with the
software and services that do just that

10. 18.3 Auto Recruiting: Customer Benefit - At a glance
Most projects can
be auto launched
to IntelliZoom
Optimized Preview
& test study
pre-launch
Self Serve simple
screeners and with
advanced options
IntelliZoom panel
manager application
has grown up!
Optimized
recruiting User
Experience
Automated panel
ecosystem for all project
types - UZ Panel, WUD
and Prodege
Screeners library
to save and reuse
recruiting profiles
Request panel
services support for
difficult recruits.
(+International)

11. POLL QUESTION #2
Has UserZoom recruited for you before?
● Yes - Automated with Intellizoom
● Yes - The UZ Panel team helps us recruit
● No - We only source participants ourselves
● Not Sure

12. POLL QUESTION #3
Do you have recruitment screeners, and if
so how many do you regularly utilize?
● I don’t have recruitment screeners
● 1 screener
● 2 - 3 screeners
● 4 or more screeners

13. Use Cases
How these capabilities will improve research

14. Ben
Product Manager at Tesla

15. Ben’s Challenge
Ben’s objectives
• Quickly get user feedback
with a click test
• Only test with relevant users
• People living in the US
• People that do not own a Tesla
Note: Ben may want to increase quota within the
same segment
Stakeholders at Tesla disagree on a page design - can users find where to order the Model 3?
Is “Order Now” discoverable?

16. “Thank you UserZoom
for providing the
platform and the
participants that
quickly give me results
I need to make a
data-driven decision”

17. Use Case 2:
Sam
Senior UX Researcher
at United Airlines

18. Sam’s Challenge
Sam’s objectives
• Task based Advanced UX Research
Study
• Only test with relevant users
• Users in USA & UK
• Understand how different participant
groups behave within the study
Note: Sam may want to test in other
geographies
Validate the end-to-end flow of “checking in” to an upcoming flight
Are there usability issues within the check in flow?

19. “With UserZoom, I can
get great insights for
the large, complex
research initiatives
that guide overall
Product strategy”

20. POLL QUESTION #4
Do you plan on utilizing automated
recruitment?
● Yes - within one month
● Yes - within two to six months
● We’re only planning to recruit our own users

21. Q&A
Remember: Use the control panel on the side of your
screen to type in any questions during the presentation!

22. Product: pm@userzoom.com Phone: +1 866-599-1550
Want to learn even more?
To discover how these new capabilities could benefit you
and your team, speak with your Research Partner at UserZoom
Or contact our PRODUCT TEAM directly:

23. Get the complete story behind your users’ experiences
HEATMAPS & CLICKSTREAMS
Capture video and screen recordings of users
as they walk you through their experience
with your website or app.
NPS & RATINGS
Automate the collection of data across large,
statistically significant representative populations
to measure the user experience.