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Excelling in the User Experience Economy of Today and Tomorrow
The document is a presentation about excelling in the user experience economy. It discusses how user experience is becoming a bigger part of product value and strategy. It emphasizes cultivating an omnipresent role in the product development process from idea generation through launch. It also explores how user experience work is expanding to incorporate new types of data and research methods, and how automation is changing usability testing.
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Excelling in the User Experience Economy of Today and Tomorrow
- 1. Excelling in theUser Experience Economy of Today and Tomorrow with Dean Barker
- 2. Quick Housekeeping • Controlpanel on the side of your screen if you have any comments during the presentation • Time at the end for Q&A • Today’s webinar will be recorded for future viewing • All attendees will receive a copy of the slides/recording • Continue the discussion using #uzwebinar
- 3. 2016 goals 1. Providemore UX resources to UX professionals. 2. Improve brand consistency. 3. Improve “International” UXPA. User Experience Professionals Association (UXPA) Monthly webinars User Experience Magazine The Journal of Usability Studies Visit www.uxpa.org for more info about the conference, webinars, and other UX resources! Annual Conference in Seattle, WA May 31 – June 3 uxpa2016.org
- 4. Meet the Speakers DeanBarker Vice President of User Experience Optum, a UnitedHealth Group business Alfonso de la Nuez CEO UserZoom deanzilla@me.com@deanzilla https://www.linkedin.com/in/deanbarker
- 5. Agenda • Setting theTable • The Power Game • Cultivating Omnipresence • Navigating Reality in a Virtual World • Raising Unicorns on a Pig Farm • Dealing with Data Diversity • Exploring the Future of Usability Testing & UX Research
- 6.
- 7. User Experience isa Big Tent #UZWEBINAR http://www.uxmatters.com/mt/archives/2010/12/essential-and-desirable-skills-for-a-ux-designer.php Vectors of UX Whitney Qusenbery
- 8. Our Community ofPractice #UZWEBINAR
- 9. The User ExperienceEconomy #UZWEBINAR Forrester Report October 2010 How To Prepare For The Era Of Experience
- 10.
- 11. Good User Experience •14.4% more willing to purchase • 15.8% fewer will do business with competitors • 16.6% more will recommend you Forrester Report September 2009 Best Practices in User Experience (UX) Design
- 12.
- 13. All Product ValueFlows Through UX #UZWEBINAR Attributes Benefits Features User Experience Advantages
- 14. Sphere of Controland Influence #UZWEBINAR Forget Stretch Influence Control
- 15.
- 16. So Good TheyCan’t Ignore You #UZWEBINAR
- 17.
- 18. Process Points ofView #UZWEBINAR Business Design Engineering
- 19. Product Development #UZWEBINAR Idea Discovery Scoping Business Case Development TestLaunch Timeline Setup Release Planning Sprinting Repeat Close Research Design Validate Iterate
- 20. What to Do? #UZWEBINAR Idea Discovery Scoping Business Case DevelopmentTest Launch Upstream Downstream Timeline
- 21. What to Do? #UZWEBINAR Idea Discovery Scoping Business Case DevelopmentTest Launch Upstream Downstream UX Activities Throughout Timeline
- 22. Navigating Reality ina Virtual World #UZWEBINAR http://www.npr.org/2013/05/22/185788651/the-first-web-page-amazingly-is-lost
- 23. We’ve Been Trapped… #UZWEBINAR Weare analog beings trapped in a digital world, and the worst part is, we did it to ourselves. Don Norman The Invisible Computer
- 24. Ubicomp #UZWEBINAR Ubiquitous Computing Wearables Pervasive Computing Ambient Everyware PhysicalComputing Internet of Things Haptic Computing Things That Think Virtual Reality Augmented Reality Artificial Intelligence Voice Interfaces Mobility Embedded Embodied Intelligent Interfaces Robotics
- 25. Hey, My Caris a Computer! #UZWEBINAR
- 26. Real World MeetsVirtual #UZWEBINAR
- 27.
- 28. Real Human CenteredDesign to the Rescue #UZWEBINAR
- 29. Raising Unicorns ona Pig Farm #UZWEBINAR http://www.salary.com/become-a-unicorn-employee/ • Not only did they do the visual design, but they are then able to turn that into code and build out the website • They have deep knowledge of user interaction (UI), going beyond the look and feel and delving into best practices for how users interact with everything from menus and buttons to links and colors • They’ve already thought several steps ahead in terms of the mobile experience, ensuring that your site will look great on phones, tablets, laptops, and large monitors • The content on the sites they show you isn’t filled with Lorem Ipsum placeholders, but copy that they wrote themselves… typo-free, grammatically correct, and with a friendly but persuasive voice that compels the user to take action • And what’s that? You have a company softball team? Turns out they were all-state in high school, can play any infield position, and hit .425 with 24 homers The Unicorn Employee…
- 30. Foundations #UZWEBINAR Analysis Personas Task and workflowanalysis Workflow diagrams User requirements Context mapping Journey mapping Competitive Analysis Visual Design Image creation and manipulation Visual design principles Grid-based design Design systems Site or application themes/skins Visual identity/brand Semiotics (e.g., symbols, metaphors) Icon design and strategy Logo design Digital asset management Research & Evaluation Experimental design Card sorting Focus groups Contextual inquiry Ethnographic research Formative usability testing Summative usability testing Usability testing tools Interviews User surveys and questionnaires Keystroke-level modeling (KLM) Heuristic evaluations Cognitive walkthroughs Web analytics Guidelines & Standards Platform standards (Windows, Apple, etc.) Internationalization and localization Styleguide creation UI pattern libraries Brand standards Copy and style guidelines Design Methods Prototyping Participatory design Site maps Information architecture Storyboards
- 31. Agile Methods Big Dataand Data Visualization Content Strategy/CMS Mobility Accessibility Branding Affective Design Gamification Front End Development S’Moore’s Law #UZWEBINAR
- 32.
- 33.
- 34. Dealing with DataDiversity #UZWEBINAR
- 35. Data Old, New,and Blue #UZWEBINAR Old – Tried & True • Verbal • Surveys • Ratings & Rankings • Task-based • Observational/Ethnographic • Video • Clicks and paths New – Physiological • Eye tracking • Pupilometry • Galvanic skin response • Heart rates • EKG/ECG • EEG • Wave forms and conscious states e.g. Beta, Alpha, Theta, DeltaBlue – Emotional • Affective data • Facial recognition • Not decoupled from other data • Emotion first
- 36. Holy Data Analysis! #UZWEBINAR But,the data is… The data are!
- 37.
- 38. Exploring the Futureof Usability Testing & UX Research
- 39. Usability testing firstapplied in 1916, WWI - Weapon assembly Curiosities about the history of Usability Testing http://www.measuringu.com/blog/usability-history.php
- 40. 1936 - Usabilityas a main feature of a fridge! Curiosities about the history of Usability Testing
- 41.
- 45. 2016: UXers arebusy people...
- 46. The Automation ofTesting
- 47. ● We seea WHOLE lot more testing being done ● Companies that were doing some testing, now do much more ● Companies that were never doing testing, now do it ● Software is helping automate the (tedious) process of testing ● Enabled companies to scale their research, do more with less ● Testing embedded in the design process (test early, often, quickly, cost-effectively) User Testing Automation
- 48. Other industries haveautomated Customer SuccessMarketing CRM
- 49. Created by ScottBrinker http://cdn.chiefmartec.com/wp-content/uploads/2016/03/marketing_technology_landscape_2016_3000px.jpg
- 50.
- 51. The FutureFast, in-the-wild,real-time, instant feedback & insights
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- 53.
- 54.
- 55.
- 56. “Imagine 1,000 suchnuggets. Properly tagged, well defined, easily searched and found. Beats any report.” Tomer Sharon https://medium.com/@tsharon/the-atomic-unit-of-a-research-insight-7bf13ec8fabe#.zhiklvq58
- 58. UX Measurement &Benchmarking for the CMO Dashboard
- 59.
- 60. Need more info? Getanswers about UserZoom. We are here to help. Talk with one of our experts. Contact us UserZoom 10 Almaden Blvd. #250 San Jose, CA 95113 Toll free number: (866) 599 1550 www.linkedin.com/company/userzoom@UserZoomFollow us