Reduce Product Failures While Boosting Conversion Rates
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What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
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Reduce Product Failures While Boosting Conversion Rates
- 1. 1 An educational program co-sponsored and supported by UserZoom and User Experience Professionals Association. Reducing Product Failure While Boosting Conversion Rates with Peter Hughes Join now at www.uxpa.org for member-only pricing UXPA Seattle Conference 2016 May 31 – June 3 uxpa2016.org
- 2. 2 Rapidly Test Usability & Measure UX UserZoom is the All-in-One UX Research Platform for the Data-Driven Enterprise
- 3. 3 • Worksheet is available at ascest.com/UXPAWorksheet • Chat box is available if you have any questions • Look out for quick poll questions • There will be time for Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides/recording • Continue the discussion using #UZWebinar Quick Housekeeping
- 4. 4 Questions
- 5. Need more info? Get answers about UserZoom. We are here to help. Talk with one of our knowledgeable staff. Contact us UserZoom 10 Almaden Boulevard, Suite 250 San Jose, CA 95113 Toll free number: (866) 599 1550 www.linkedin.com/company/userzoom@UserZoomFollow us
- 6. Peter Hughes Founder & CEO of : Find out more at UXInterviewSecrets.com UX Research & Usability Testing Bootcamps + Workshops + Coaching ascest.com peter@ascest.com (646) 942 2929 • Develop your UX research skills • Self-paced learning tools • Low cost • Corporate training services • Bring your UX research in-house
- 7. Reducing Product Failure While Boosting Conversion Rates by Peter Hughes
- 8. 8 Digital product importance? How important are digital products to your company?
- 9. 9 Conversion satisfaction How happy are you with your conversion rates?
- 10. 10 rFail to delive Credit: 2011 Peter Hughes – All rights reserved
- 11. Upsellrate Customer servicecost reduction Sales Product location time Registrationcompletion Repeat visits Operational efficiency Ordersize Related content clicks Conversion Metrics
- 13. 13 $10,000 s$100 s $1,000,000 s
- 15. Fits any budget & plan
- 21. Sightseeing planning Credit: Michael Gray - CC BY SA 2 - - creativecommons.org/licenses/by-sa/2.0/
- 22. 22 Sightseeing planning • Just moved to Big Apple
- 23. 23 Sightseeing planning • Just moved to Big Apple • Never been to Metropolitan Museum
- 24. 24 Sightseeing planning • Just moved to Big Apple • Never been to Metropolitan Museum • Plan trip for family and friends
- 25. 25 Congratulations! You have been selected to receive a FREE Family Membership and a $100 Store Certificate. Click here to obtain your gift now
- 26. 26 Did you see useful options or information for planning your visit?
- 27. Did you see the special offer? 27
- 28. 28 Congratulations! You have been selected to receive a FREE Family Membership and a $100 Store Certificate. Click here to obtain your gift now Congratulations! You have been selected to receive a FREE Family Membership and a $100 Store Certificate. Click here to obtain your gift now
- 29. 29 Did you correctly identify the offer?
- 30. 30 Well done !
- 31. 31 Congratulations! You have been selected to receive a FREE Family Membership and a $100 Store Certificate. Click here to obtain your gift now
- 32. Do they recognize the solution that you offer? Do they understand? Can they find it? 32 Check your alignment
- 33. 5 Second Test 1. Take screenshot
- 34. 5 Second Test 1. Take screenshot 2. Show 5 seconds to target customers
- 35. 5 Second Test 1. Take screenshot 2. Show 5 seconds to target customers 3. Ask prepared questions
- 36. 5 Second Test 1. Don’t explain
- 37. 5 Second Test 1. Don’t explain 2. Multiple screens – different questions
- 39. 1. Determine test goals Basic Usability Test
- 40. 1. Determine test goals 2. Create tasks & prep screens Basic Usability Test
- 41. 1. Determine test goals 2. Create tasks & prep screens 3. Locate target audience Basic Usability Test
- 42. 1. Determine test goals 2. Create tasks & prep screens 3. Locate target audience 4. Read tasks Basic Usability Test
- 43. 1. Determine test goals 2. Create tasks & prep screens 3. Locate target audience 4. Read tasks 5. Watch what happens. Listen… Basic Usability Test
- 44. 1. Determine test goals 2. Create tasks & prep screens 3. Locate target audience 4. Read tasks 5. Watch what happens. Listen… 6. Look for patterns Basic Usability Test
- 45. 5 Second TestBasic Usability Test 1. Don’t give clues (Outcome, not how)
- 46. 5 Second TestBasic Usability Test 1. Don’t give clues (Outcome, not how) “You want to buy a hiking boot, and not spend more than $100. You go to Bestshoesintheworld.com and browse the men’s section for suitable options by filtering your initial category selection.”
- 47. 5 Second TestBasic Usability Test 1. Don’t give clues (Outcome, not how) “You want to buy a hiking boot, and not spend more than $100. You go to Bestshoesintheworld.com and browse the men’s section for suitable options by filtering your initial category selection.” BAD!
- 48. 5 Second TestBasic Usability Test 1. Don’t give clues (Outcome, not how) “You need a pair of waterproof hiking boots, and don't want to spend more than $100. You go to BestShoesInTheWorld.com and land on the following page. What would you do?”
- 51. 5 Second Test 1. Don’t give clues (Outcome not how) 2. Test early Basic Usability Test
- 52. Test early Credit: 2015 Peter Hughes – All rights reserved
- 53. Paper Prototyping Apple Watch App Concept
- 54. #2 – Reduce Development Costs
- 57. Content Test Credit: Samuel Mann - CC BY 2 - creativecommons.org/licenses/by/2.0/
- 58. 1. Print primary content screens Content Test
- 59. 1. Print primary content screens 2. Place prints in folder Content Test
- 60. 1. Print primary content screens 2. Place prints in folder 3. User highlights valuable info Content Test
- 61. 1. Print primary content screens 2. Place prints in folder 3. User highlights valuable info 4. User locates same info online Content Test
- 62. 1. Adobe Acrobat Pro can print whole websites Content Test
- 63. 1. Adobe Acrobat Pro can print whole websites 2. Remove any URLs or path info Content Test
- 64. Expert vs Novice Test Credit: George P. Macklin - CC BY SA2 – creativecommons.org/licenses/by-sa/2.0/
- 65. 1. Interview best customers Expert vs Novice Test
- 66. 1. Interview best customers 2. Create tasks Expert vs Novice Test
- 67. 1. Interview best customers 2. Create tasks 3. Locate target customers Expert vs Novice Test
- 68. 1. Interview best customers 2. Create tasks 3. Locate target customers 4. Assign same tasks Expert vs Novice Test
- 69. 1. Interview best customers 2. Create tasks 3. Locate target customers 4. Assign same tasks 5. Note variations Expert vs Novice Test
- 70. 1. Interview best customers 2. Create tasks 3. Locate target customers 4. Assign same tasks 5. Note variations Expert vs Novice Test
- 71. 1. Interview best customers 2. Create tasks 3. Locate target customers 4. Assign same tasks 5. Note variations 6. Show intended paths Expert vs Novice Test
- 73. Top 5 Tips Credit: Lara604 - CC BY SA2 – creativecommons.org/licenses/by-sa/2.0/
- 74. Will it work ? Credit: Matt Brown - CC BY 2 – creativecommons.org/licenses/by/2.0/
- 75. Don’t explain Credit: Petras Gagilas - CC BY SA2 - creativecommons.org/licenses/by-sa/2.0/
- 76. Ask them to show you
- 77. Ask them to show you Credit: Dave Catchpole - CC BY 2 - creativecommons.org/licenses/by/2.0/
- 78. Customer leads Credit: Julien GONG Min - CC BY 2 - creativecommons.org/licenses/by/2.0/
- 79. Things go wrong Credit: Kelly Nighan - CC BY SA2 - creativecommons.org/licenses/by-sa/2.0/
- 81. Peter Hughes Founder & CEO of : Find out more at UXInterviewSecrets.com UX Research & Usability Testing Bootcamps + Workshops + Coaching ascest.com peter@ascest.com (646) 942 2929 • Develop your UX research skills • Self-paced learning tools • Low cost • Corporate training services • Bring your UX research in-house
- 82. 82 Thank you !