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@LKANTROV #IAS17
The State of UX: Industry Trends & Survey Results
IA Summit – March 24, 2017
Hi.
Ancestry
Black Lab
Mountain Cur
Red Bone
Coon Hound
70
108
Predicted
Actual
Weight (lbs)
(49 kg)
3
UX Has Gotten “Bigger” Over the Last 20 Years…(in my experience)
Before 2000:
• Ergonomics, Human Factors
• Human-Computer Interaction
• Usability & User-Centered Design
• Information Architecture (emerging)
• Graphic Design
• UI Developers
• & Other related groups/disciplines
Circa 2000:
• User Experience (UX or UE?)
• Defining what it is…
4
UX Has Gotten “Bigger” Over the Last 20 Years…(in my experience)
Since 2000:
• UX becomes “tribe” for many
pre-existing disciplines
• Lots of marketplace demand
• Technology changes
• More formal educational paths into UX
• New methods, practices & tools
• Contextual changes (Agile/Lean, etc.)
• Many still trying to define the damn
thing…
5
…And Now Some Want to Declare It Dead.
6
Foundations: Methods & Tools
• Project Planning
• Scope Management
• Microsoft Project
• Rally
• Etc.
PROJECT
MGMT
Methods
Tools
Philosophy?
Practice?
Industry?
Discipline?
Job Category?
Many
Many More
7
Foundations: Methods & Tools
PROJECT
MGMT
Methods
Tools
USABILITY
Methods
Tools
UX
Methods
Tools
• Usability Testing
• Field Studies
• Morae
• SurveyMonkey
• Etc.
• ?
• ?
• ?
• ?
8
Competitive Analysis – UX Method or Not?
• 2015 UX Competitive Analysis
Presentations
• Absent in published materials
– Mentioned in some UX books
(often in a list of methods)
– Little specific “how to” information
• Not talked about much overall
(e.g. at conferences)
9
Competitive Analysis – UX Method or Not?
• Is Competitive Analysis REALLY a UX method?
• Is Competitive Analysis really USED by UXers?
– How many?
– How often?
– How useful do they find it?
Idea:
Find out what UXers actually do.  Get data!
10
Survey Goals
• Understand better what “UXers” use in practice
– Methods / Techniques
– Tools
• Avoid labels as much as possible (IxD, UX, CX, SD, IA, etc.)
Possible Outcomes:
• Provide UXers with a broader perspective on their own practice &
the industry
• Help managers, job seekers, students & others make more
informed decisions
• Share insights from research, not opinions & anecdotes often
found online
11
Methodology
• Vivid Mojo conducted an online survey (Fall, 2016)
• UX practitioners invited via various online UX related communities
– Large UX LinkedIn Groups
– UTEST Email List
– Twitter (thank you to UX rock stars who shared)
– UX related Facebook pages
• 21 Questions
• About 12 minutes to complete on average
• 263 Responses from UX Practitioners
Respondent Type Total
UX Practitioner 94%
Non-UX Role & not a Student 2%
Student in a UX related program 2%
Student in Non-UX related program 1%
Other 2%
12
Internal vs. External UX (Type of Products)
In your UX work, who owns the products/services you primarily work on?
Works on products or
services their company
sells or uses
Works on client owned
products or services
n=263
13
Experience & Education
n=263
Years of UX Experience Education
14
Respondents
n=263
25 Countries
Gender
Range of Ages
15
Company Size
S: n=60 | M: n=43 | L: n=81 | NA: n=79
Company Size (# of Employees)
16
Creating My First “UX” Job Title…(2001)
Role Involved:
• Usability
• Information Architecture
• Design
• Strategy
“User Experience Architect”
Googled it and only found one other person with that title.
(That person was also on the SIG-IA email list.)
17
Job Titles – A Long (Tail) Story…
262 responses  149 unique job titles
(Only three User Experience Architects)
Top Titles #
UX Designer 33
Senior UX Designer 19
UX Consultant 8
UX Researcher 8
Senior UX Researcher 7
UX Lead 6
User Researcher 6
n=262
Job titles mean (almost) nothing.
Word cloud of respondent job titles
18
Quiz Time…
Which of the following categories best describes your ROLE?
(PICK ONE)
– Designer
– Researcher
– Consultant
– Manager
– Executive (Founder, Owner, President, CEO)
– Project Manager
– Other
19
Roles
n=263
Roles Roles vs. Internal/External
74% identified as a
designer, researcher or
consultant
What category best describes your role?
20
Company Size Relates to UX Roles
Respondents at small
companies identified
more as “consultants”
less as “designers”.
S: n=57 | M: n=41 | L: n=82
Company Size vs. Roles
Even large companies
have consultants.
21
Methods (& Skills, Techniques, & Practices)
Hound Dog Skills
• Sleeping
• Eating
• Drooling
• Napping
• Cat Chasing
• People Smelling
• Barking
• Tail Wagging
• Hole Design & Dev.
• Snoozing
• Innovation in Chewables
• Food Testing
• Self-Eyelid Inspections
• Rolling in Stuff
• Squirrel Chasing
• Territory Marking
• Sunbathing
• Misc. Social &
Interspecies Skills
Hound
Lips
(4lbs)
Hound
Ears
(1lb)
#HarleyTheHunnerPoundHound
Hound Dog Skills
• Sleeping
• Eating
• Drooling
• Napping
• Cat Chasing
• People Smelling
• Barking
• Tail Wagging
• Hole Design & Dev.
• Snoozing
• Innovation in Chewables
• Food Testing
• Self-Eyelid Inspections
• Rolling in Stuff
• Squirrel Chasing
• Territory Marking
• Sunbathing
• Misc. Social &
Interspecies Skills
UX Skill Areas
• Interviewing
• Testing
• Designing
• Prototyping
• Sketching
• Facilitating
• Evaluating
• Mapping
• Storyboarding
• Wireframing
• Researching
• Analyzing
• Writing
Skill?
Ability?
Technique?
Proficiency?
Method?
Activity?
Behavior?
Expertise?
Yes.
24
Quiz Time…
What is your most valuable
UX method or technique?
25
6 Methods Related Survey Questions
Which methods…
• have you personally used in your UX work?
• have you used in the last 12 months?
• do you use most frequently? (Select 5)
• provide the most value? (Rank top 3)
• do you most want to learn more about? (Select 3)
26
• Accessibility Reviews
• Accessibility Testing
• Agile / Scrum / Lean
• Animation Design
• Card Sorting
• Coaching / Mentoring
• Competitive Analysis
• Competitive Studies /
Reviews / Benchmark
• Content Inventory / Audit
• Content Strategy
• Content Translation
• Copy Writing
• Creative Direction
• Diary Studies
• Ethno / Field Studies /
Contextual Inquiry
• Eye Tracking
• Focus Groups
• Formal Usability Testing
• Heuristic/Expert Review
• High Fidelity UI Mockups /
"Comps"
• Process / Workflow Design
• Product / App Roadmapping
• Product Management
• Product Strategy
• Project Management
• Prototyping - High Fi
• Prototyping - Low-Fi
• Prototyping - Paper
• Recruiting Research
Participants
• Remote Mod. Usability Testing
• Remote Unmod. Usability
Testing
• Requirement Gather
• Screen / Page Layout
• Screenflow Mapping
• Search Analytics
• Search Engine Optimization
• Service Design
• Site Mapping
• Sketching
• Sound Design
• Stakeholder Interviews
• Storyboarding
• Icon Design
• Illustration
• Informal Usability Test
• Information / Content Design
• Information Visualization
• Interface Design / IxD
• International / Globalization
• Journey Mapping
• Lean UX
• Logo Design
• Market Research
• Mobile Development
• Moodboarding
• Multivariate / A-B Testing
• Navigation Design
• Online Research
• Participatory Design
• Persona / User Profile
• Photo / Image Licensing
• Photo Editing
• Photo Studies
• Plain Lang. Evaluation
• Style Guide / UI Standards
• Surveys
• System Data Analysis
• Task Analysis
• Taxonomy Design
• Technical Writing
• UI Development
• UI Pattern Creation
• Use Cases
• User Interviews
• User Stories
• User Story Mapping
• Video Design
• Visual / Graphic Design
• Voice UI Design
• Web Analytics
• Web Development
• Web Strategy
• Wireframing
• Workflow Analysis
Methods Used by UX Practitioners
35 used in the past on average
21 used in last year on average
84 methods, techniques & skills to choose from
27
Methods/Techniques Used by UX Practitioners
Top Methods (1-10) Top Methods (11-20)
n=263 / 223
28
Most Valuable Methods
Which methods / techniques provide the most value? (Pick 3)
n=220
Listening to users is our “secret sauce”
…and observing…
UX really IS about users.
(Yay!)
29
Top 10 Methods UX Practitioners Want to Learn
Which methods / techniques would you most like to learn more about? (Pick 3)
n=195
30
Tools (& Apps, Services, Etc.)
31
Quiz Time…
?
What is your
most valuable UX related tool
(software, site, app)?
32
3 Tools Related Survey Questions
Which UX Tools…
• have you personally used in your UX work in the last
12 months?
• do you use most frequently? (Select 5)
• provide the most value? (Rank top 3)
33
• Adobe Analytics /
Omniture
• Adobe Fireworks
• Adobe Illustrator
• Adobe InDesign
• Adobe PhotoShop
• Axure RP
• Balsamiq Mockups
• Camtasia
• Chalkmark
• Clicktale
• CrazyEgg
• dscout
• Ethnio
• Five Second Test
• Mockups.me
• Morae
• Omnigraffle
• Optimal Workshop
• OptimalSort
• Ovo Logger
• Paper Prototyping
• Patternry
• Pixate
• Powerpoint
• Programming Code
(.Net / HTML / CSS
/ Java / etc.)
• Proto.io
• Protoshare
• Reframer
• Fluid UI
• Foresee
• Gliffy
• Google Analytics
• Indigo Studio
• iRise
• Jing
• Justinmind
• Loop11
• Mechanical Turk
• Microsoft Blend
• Microsoft
SketchFlow
• Microsoft Visio
• Mockplus
• Silverback
• Sketch
• SnagIt
• SurveyGizmo
• SurveyMonkey
• Treejack
• UsabilityTools
• Usabilla
• Uservoice
• UserZoom
• UXPin
• Webtrends
• Xsort
Selected 7 tools used in the last year on average
167 respondents wrote in over 90 other tools
60 tools, apps & services to choose from
Tools Used by UX Practitioners
34
Top Tools Used by UX Practitioners in Last 12 Months
Top Tools (1-10) Top Tools (11-20)
n=197
20 Write-ins
35
Most Valuable UX Tools
Which UX tools provide the most value? (Rank Top 3)
n=180
We get a lot of value from our design tools.
7 of Top 14 were design tools.
36
UX Role Differences
37
What is a “UX Practitioner”?
• Job Postings are a mess
• The people hiring UX often don’t
understand UX.
Example:
– Information Architect
– Visual Designer
– Agile
– Enterprise applications
– PhotoShop & Illustrator
– Wireframes, Visio, Balsamiq
– User studies, focus groups,
taxonomies, research
– HTML5, CSS3, Angular
Information Architect,
Graphic Designer,
UI Developer,
User Researcher
Generalist?
Unicorn?
38
The “Average” UXer
• A blend of roles/profiles
within the industry.
• Research #1 activity
even though designers
were largest segment
(33%) of respondents.
n=185
Average Activities: All Respondents
39
Development
• Only 44% of respondents did
any development
• Max development % of job for any
individual was 50%
• 70% of those who develop estimated
it between 3-30% of their time.
n=185
Average Activities: All Respondents
Most UXers don’t develop.
For those that do,
it’s a small part of their job.
40
Development
• Only 44% of respondents did
any development
• Max development % of job for any
individual was 50%
• 70% of those who develop estimated
it between 3-30% of their time.
Most UXers don’t develop.
For those that do,
it’s a small part of their job.
?
Maybe.
It’s true for at least
this sample.
41
Role Differences: Activities
D: n=54 | R: n=43 | C: n=39 |M: n=12 | E: n=35
Activities by Role
Managers & Execs do a lot of “other”
42
Role Differences: Job Titles
“Role” seemed
to predict job
titles better
than job titles
predict roles.
At least for
Designers &
Researchers.
Cloud of designer job titles
Cloud of researcher job titles Cloud of execs/other job titles
Cloud of consultant job titles
43
ALLRESPONDENTS
Method Type %
User Interviews RES 79%
Wireframing DSN 72%
Persona / User Profiles RES 70%
Stakeholder Interviews RES 68%
Informal Usability Test EVAL 68%
Prototype - Low-Fi DSN 67%
Sketching DSN 65%
Heuristic / Expert Review EVAL 64%
Interface Design / IxD DSN 63%
Card Sorting RES + EVAL 63%
Online Research RES 61%
User Stories ETC 59%
Navigation Design DSN 59%
Requirements Gathering ETC 58%
Formal Usability Test (Lab) EVAL 56%
Agile / Scrum / Lean ETC 56%
Screen / Page Layout DSN 55%
Coaching / Mentoring ETC 55%
Prototype – Paper DSN 54%
Competitive / Comparative Analysis RES 53%
Role Differences: Methods Used
CONSULTANTS
Method Type %
User Interviews RES 89%
Heuristic / Expert Review EVAL 86%
Wireframing DSN 82%
Informal Usability Test EVAL 82%
Prototype - Low-Fi DSN 82%
Persona / User Profiles RES 81%
Stakeholder Interviews RES 77%
Card Sorting RES + EVAL 75%
Navigation Design DSN 75%
Sketching DSN 74%
Online Research RES 70%
Prototype – Paper DSN 70%
Requirements Gathering ETC 68%
Interface Design / IxD DSN 67%
Competitive/Comparative Analysis RES 67%
Formal Usability Test (Lab) EVAL 65%
Coaching / Mentoring ETC 65%
Task Analysis RES 65%
Process / Workflow Design DSN 61%
User Stories ETC 60%
RESEARCH DESIGN EVALUATION ETC = OTHER
44
Role Differences: Methods Used (2)DESIGNERS
RESEARCHERS
Method Type %
Wireframing DSN 92%
Sketching DSN 90%
Interface Design / IxD DSN 87%
User Interviews RES 83%
Agile / Scrum / Lean ETC 79%
Navigation Design DSN 79%
Screen / Page Layout DSN 79%
Prototype - Low-Fi DSN 75%
Prototype - High Fi DSN 74%
Persona / User Profiles RES 71%
User Stories ETC 68%
Stakeholder Interviews RES 67%
Informal Usability Test EVAL 67%
Requirements Gathering ETC 63%
Style Guide / UI Standards DSN 63%
High Fidelity UI Mockups / "Comps" DSN 62%
UI Pattern Creation / Editing DSN 62%
Visual / Graphic Design DSN 62%
Prototype – Paper DSN 61%
Process / Workflow Design DSN 60%
Method Type %
User Interviews RES 94%
Persona / User Profiles RES 82%
Formal Usability Test (Lab) EVAL 82%
Stakeholder Interviews RES 80%
Card Sorting RES + EVAL 80%
Online Research RES 80%
Heuristic / Expert Review EVAL 76%
Informal Usability Test EVAL 76%
Remote Moderated Usability Test EVAL 74%
Surveys RES + EVAL 66%
Recruiting Research Participants RES 64%
Ethno./Field Studies/Context Inq. RES 64%
Competitive / Comparative Analysis RES 60%
Wireframing DSN 58%
Prototype - Low-Fi DSN 58%
Competitive Studies/Reviews RES + EVAL 58%
Coaching / Mentoring ETC 56%
Task Analysis RES 56%
Remote Unmod. Usability Test EVAL 54%
User Stories ETC 52%
RESEARCH DESIGN EVALUATION ETC = OTHER
45
Role Differences: Methods Used (2)DESIGNERS
RESEARCHERS
Method Type %
Wireframing DSN 92%
Sketching DSN 90%
Interface Design / IxD DSN 87%
User Interviews RES 83%
Agile / Scrum / Lean ETC 79%
Navigation Design DSN 79%
Screen / Page Layout DSN 79%
Prototype - Low-Fi DSN 75%
Prototype - High Fi DSN 74%
Persona / User Profiles RES 71%
User Stories ETC 68%
Stakeholder Interviews RES 67%
Informal Usability Test EVAL 67%
Requirements Gathering ETC 63%
Style Guide / UI Standards DSN 63%
High Fidelity UI Mockups / "Comps" DSN 62%
UI Pattern Creation / Editing DSN 62%
Visual / Graphic Design DSN 62%
Prototype – Paper DSN 61%
Process / Workflow Design DSN 60%
Method Type %
User Interviews RES 94%
Persona / User Profiles RES 82%
Formal Usability Test (Lab) EVAL 82%
Stakeholder Interviews RES 80%
Card Sorting RES + EVAL 80%
Online Research RES 80%
Heuristic / Expert Review EVAL 76%
Informal Usability Test EVAL 76%
Remote Moderated Usability Test EVAL 74%
Surveys RES + EVAL 66%
Recruiting Research Participants RES 64%
Ethno./Field Studies/Context Inq. RES 64%
Competitive / Comparative Analysis RES 60%
Wireframing DSN 58%
Prototype - Low-Fi DSN 58%
Competitive Studies/Reviews RES + EVAL 58%
Coaching / Mentoring ETC 56%
Task Analysis RES 56%
Remote Unmod. Usability Test EVAL 54%
User Stories ETC 52%
The methods you use define
the type of UXer you are.
RESEARCH DESIGN EVALUATION ETC = OTHER
46CONSULTANTS
ALLRESPONDENTS
n=222
Method Type %
User Interviews RES 36%
Wireframing DSN 32%
Formal Usability Test (Lab) EVAL 19%
Sketching DSN 19%
Stakeholder Interviews RES 18%
Prototype - Low-Fi DSN 16%
Interface Design / IxD DSN 16%
Heuristic / Expert Review EVAL 15%
Informal Usability Test EVAL 15%
Coaching / Mentoring ETC 14%
Role Differences: Frequently Used Methods
n=51
Which methods / techniques do you use most frequently? (Pick up to 5)
Method Type %
User Interviews RES 36%
Wireframing DSN 32%
Stakeholder Interviews RES 19%
Sketching DSN 19%
Heuristic / Expert Review EVAL 18%
Informal Usability Test EVAL 16%
Prototype - Low-Fi DSN 16%
Interface Design / IxD DSN 15%
Coaching / Mentoring ETC 15%
Formal Usability Test (Lab) EVAL 14%
RESEARCH DESIGN EVALUATION ETC = OTHER
47
Role Differences: Frequently Used Methods (2)
DESIGNERS
RESEARCHERS
n=70 n=48
Which methods / techniques do you use most frequently? (Pick up to 5)
Method Type %
User Interviews RES 54%
Formal Usability Test (Lab) EVAL 46%
Surveys RES + EVAL 29%
Heuristic / Expert Review EVAL 27%
Informal Usability Test EVAL 25%
Remote Moderated Usability Test EVAL 25%
Ethno./Field Studies/Context Inq. RES 21%
Coaching / Mentoring ETC 19%
Remote Unmod. Usability Test EVAL 19%
Recruiting Research Participants RES 15%
Method Type %
Wireframing DSN 50%
Sketching DSN 36%
Interface Design / IxD DSN 29%
User Interviews RES 29%
Prototype - High Fi DSN 29%
Prototype - Low-Fi DSN 23%
Stakeholder Interviews RES 14%
Style Guide / UI Standards DSN 14%
Agile / Scrum / Lean ETC 13%
Formal Usability Test (Lab) EVAL 11%
RESEARCH DESIGN EVALUATION ETC = OTHER
48
ALLRESPONDENTS
n=197
Tool Type %
PowerPoint ETC 53%
Adobe PhotoShop DSN 44%
Axure RP DSN 42%
Google Analytics RES 38%
Paper Prototyping DSN 34%
Adobe Illustrator DSN 28%
SurveyMonkey RES 27%
Sketch (App) DSN 26%
SnagIt ETC 24%
Balsamiq Mockups DSN 23%
Role Differences: Tools Used in Last 12 Months
CONSULTANTS
n=43
Which tools have you personally used in your UX work in the last 12 months?
Tool Type %
PowerPoint ETC 51%
Axure RP DSN 49%
Adobe PhotoShop DSN 42%
Google Analytics RES 35%
SnagIt ETC 33%
SurveyMonkey RES 28%
Treejack RES + EVAL 28%
OptimalSort RES + EVAL 26%
Sketch (App) DSN 26%
Optimal Workshop RES + EVAL 23%
RESEARCH DESIGN EVALUATION ETC = OTHER
49
Role Differences: Tools Used in Last 12 Months (2)
DESIGNERS
RESEARCHERS
n=61 n=44
Which tools have you personally used in your UX work in the last 12 months?
Tool Type %
PowerPoint ETC 66%
Axure RP DSN 41%
Morae EVAL 41%
Google Analytics RES 34%
Paper Prototyping DSN 34%
SurveyMonkey RES 34%
SnagIt ETC 34%
OptimalSort ETC 32%
Balsamiq Mockups DSN 27%
Camtasia ETC 25%
Tool Type %
Adobe PhotoShop DSN 64%
PowerPoint ETC 48%
Axure RP DSN 48%
Adobe Illustrator DSN 46%
Sketch (App) DSN 46%
Google Analytics RES 43%
Paper Prototyping DSN 43%
Programming Code DEV 39%
SurveyMonkey RES 26%
Omnigraffle DSN 21%
RESEARCH DESIGN EVALUATION ETC = OTHER
50
Additional Findings
51
Activities of Internal UX vs. External UX
Nearly identical
responses from
these segments.
Note:
Doesn’t mean there
aren’t significant
differences
between these
roles/jobs.
I: n=101 | E: n=77
Activities: Internal vs. External
52
Activities of Men & Women in UX
• No significant
differences between
genders in terms of
time spent on
activities
• Also no major
differences between
age groups.
M: n=65 | F: n=52
Activities by Gender
53
Summary
54
Sleeping
Drooling
Snoozing
Hound
Dog
55
Researching
Designing
Testing
UXer
56
What we have learned…
• We get the most value from involving users…it’s what defines us.
• Most UXers have experience with over 20 different methods.
• We only use a few tools in our work…but there are lots of tools
emerging.
• Most UXers identify as:
– Designers
– Researchers
– Consultants
– Executives / Managers
• Titles don’t really mean much
What you do &
how you do it is
who you are.
57
What we have learned…
58
Questions & Feedback
• Feel free to send me any questions.
• Will be creating a PDF report – contact me if you’d like a copy.
LinkedIn: Lyle Kantrovich
Twitter: @LKANTROV
FaceBook: 100PoundHound
Twitter: @100PoundHound
Instagram: HarleyTheHunnerPoundHound

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The State of UX: Industry Trends & Survey Results - IA Summit 2017

  • 1. @LKANTROV #IAS17 The State of UX: Industry Trends & Survey Results IA Summit – March 24, 2017
  • 2. Hi. Ancestry Black Lab Mountain Cur Red Bone Coon Hound 70 108 Predicted Actual Weight (lbs) (49 kg)
  • 3. 3 UX Has Gotten “Bigger” Over the Last 20 Years…(in my experience) Before 2000: • Ergonomics, Human Factors • Human-Computer Interaction • Usability & User-Centered Design • Information Architecture (emerging) • Graphic Design • UI Developers • & Other related groups/disciplines Circa 2000: • User Experience (UX or UE?) • Defining what it is…
  • 4. 4 UX Has Gotten “Bigger” Over the Last 20 Years…(in my experience) Since 2000: • UX becomes “tribe” for many pre-existing disciplines • Lots of marketplace demand • Technology changes • More formal educational paths into UX • New methods, practices & tools • Contextual changes (Agile/Lean, etc.) • Many still trying to define the damn thing…
  • 5. 5 …And Now Some Want to Declare It Dead.
  • 6. 6 Foundations: Methods & Tools • Project Planning • Scope Management • Microsoft Project • Rally • Etc. PROJECT MGMT Methods Tools Philosophy? Practice? Industry? Discipline? Job Category? Many Many More
  • 7. 7 Foundations: Methods & Tools PROJECT MGMT Methods Tools USABILITY Methods Tools UX Methods Tools • Usability Testing • Field Studies • Morae • SurveyMonkey • Etc. • ? • ? • ? • ?
  • 8. 8 Competitive Analysis – UX Method or Not? • 2015 UX Competitive Analysis Presentations • Absent in published materials – Mentioned in some UX books (often in a list of methods) – Little specific “how to” information • Not talked about much overall (e.g. at conferences)
  • 9. 9 Competitive Analysis – UX Method or Not? • Is Competitive Analysis REALLY a UX method? • Is Competitive Analysis really USED by UXers? – How many? – How often? – How useful do they find it? Idea: Find out what UXers actually do.  Get data!
  • 10. 10 Survey Goals • Understand better what “UXers” use in practice – Methods / Techniques – Tools • Avoid labels as much as possible (IxD, UX, CX, SD, IA, etc.) Possible Outcomes: • Provide UXers with a broader perspective on their own practice & the industry • Help managers, job seekers, students & others make more informed decisions • Share insights from research, not opinions & anecdotes often found online
  • 11. 11 Methodology • Vivid Mojo conducted an online survey (Fall, 2016) • UX practitioners invited via various online UX related communities – Large UX LinkedIn Groups – UTEST Email List – Twitter (thank you to UX rock stars who shared) – UX related Facebook pages • 21 Questions • About 12 minutes to complete on average • 263 Responses from UX Practitioners Respondent Type Total UX Practitioner 94% Non-UX Role & not a Student 2% Student in a UX related program 2% Student in Non-UX related program 1% Other 2%
  • 12. 12 Internal vs. External UX (Type of Products) In your UX work, who owns the products/services you primarily work on? Works on products or services their company sells or uses Works on client owned products or services n=263
  • 13. 13 Experience & Education n=263 Years of UX Experience Education
  • 15. 15 Company Size S: n=60 | M: n=43 | L: n=81 | NA: n=79 Company Size (# of Employees)
  • 16. 16 Creating My First “UX” Job Title…(2001) Role Involved: • Usability • Information Architecture • Design • Strategy “User Experience Architect” Googled it and only found one other person with that title. (That person was also on the SIG-IA email list.)
  • 17. 17 Job Titles – A Long (Tail) Story… 262 responses  149 unique job titles (Only three User Experience Architects) Top Titles # UX Designer 33 Senior UX Designer 19 UX Consultant 8 UX Researcher 8 Senior UX Researcher 7 UX Lead 6 User Researcher 6 n=262 Job titles mean (almost) nothing. Word cloud of respondent job titles
  • 18. 18 Quiz Time… Which of the following categories best describes your ROLE? (PICK ONE) – Designer – Researcher – Consultant – Manager – Executive (Founder, Owner, President, CEO) – Project Manager – Other
  • 19. 19 Roles n=263 Roles Roles vs. Internal/External 74% identified as a designer, researcher or consultant What category best describes your role?
  • 20. 20 Company Size Relates to UX Roles Respondents at small companies identified more as “consultants” less as “designers”. S: n=57 | M: n=41 | L: n=82 Company Size vs. Roles Even large companies have consultants.
  • 21. 21 Methods (& Skills, Techniques, & Practices)
  • 22. Hound Dog Skills • Sleeping • Eating • Drooling • Napping • Cat Chasing • People Smelling • Barking • Tail Wagging • Hole Design & Dev. • Snoozing • Innovation in Chewables • Food Testing • Self-Eyelid Inspections • Rolling in Stuff • Squirrel Chasing • Territory Marking • Sunbathing • Misc. Social & Interspecies Skills Hound Lips (4lbs) Hound Ears (1lb) #HarleyTheHunnerPoundHound
  • 23. Hound Dog Skills • Sleeping • Eating • Drooling • Napping • Cat Chasing • People Smelling • Barking • Tail Wagging • Hole Design & Dev. • Snoozing • Innovation in Chewables • Food Testing • Self-Eyelid Inspections • Rolling in Stuff • Squirrel Chasing • Territory Marking • Sunbathing • Misc. Social & Interspecies Skills UX Skill Areas • Interviewing • Testing • Designing • Prototyping • Sketching • Facilitating • Evaluating • Mapping • Storyboarding • Wireframing • Researching • Analyzing • Writing Skill? Ability? Technique? Proficiency? Method? Activity? Behavior? Expertise? Yes.
  • 24. 24 Quiz Time… What is your most valuable UX method or technique?
  • 25. 25 6 Methods Related Survey Questions Which methods… • have you personally used in your UX work? • have you used in the last 12 months? • do you use most frequently? (Select 5) • provide the most value? (Rank top 3) • do you most want to learn more about? (Select 3)
  • 26. 26 • Accessibility Reviews • Accessibility Testing • Agile / Scrum / Lean • Animation Design • Card Sorting • Coaching / Mentoring • Competitive Analysis • Competitive Studies / Reviews / Benchmark • Content Inventory / Audit • Content Strategy • Content Translation • Copy Writing • Creative Direction • Diary Studies • Ethno / Field Studies / Contextual Inquiry • Eye Tracking • Focus Groups • Formal Usability Testing • Heuristic/Expert Review • High Fidelity UI Mockups / "Comps" • Process / Workflow Design • Product / App Roadmapping • Product Management • Product Strategy • Project Management • Prototyping - High Fi • Prototyping - Low-Fi • Prototyping - Paper • Recruiting Research Participants • Remote Mod. Usability Testing • Remote Unmod. Usability Testing • Requirement Gather • Screen / Page Layout • Screenflow Mapping • Search Analytics • Search Engine Optimization • Service Design • Site Mapping • Sketching • Sound Design • Stakeholder Interviews • Storyboarding • Icon Design • Illustration • Informal Usability Test • Information / Content Design • Information Visualization • Interface Design / IxD • International / Globalization • Journey Mapping • Lean UX • Logo Design • Market Research • Mobile Development • Moodboarding • Multivariate / A-B Testing • Navigation Design • Online Research • Participatory Design • Persona / User Profile • Photo / Image Licensing • Photo Editing • Photo Studies • Plain Lang. Evaluation • Style Guide / UI Standards • Surveys • System Data Analysis • Task Analysis • Taxonomy Design • Technical Writing • UI Development • UI Pattern Creation • Use Cases • User Interviews • User Stories • User Story Mapping • Video Design • Visual / Graphic Design • Voice UI Design • Web Analytics • Web Development • Web Strategy • Wireframing • Workflow Analysis Methods Used by UX Practitioners 35 used in the past on average 21 used in last year on average 84 methods, techniques & skills to choose from
  • 27. 27 Methods/Techniques Used by UX Practitioners Top Methods (1-10) Top Methods (11-20) n=263 / 223
  • 28. 28 Most Valuable Methods Which methods / techniques provide the most value? (Pick 3) n=220 Listening to users is our “secret sauce” …and observing… UX really IS about users. (Yay!)
  • 29. 29 Top 10 Methods UX Practitioners Want to Learn Which methods / techniques would you most like to learn more about? (Pick 3) n=195
  • 30. 30 Tools (& Apps, Services, Etc.)
  • 31. 31 Quiz Time… ? What is your most valuable UX related tool (software, site, app)?
  • 32. 32 3 Tools Related Survey Questions Which UX Tools… • have you personally used in your UX work in the last 12 months? • do you use most frequently? (Select 5) • provide the most value? (Rank top 3)
  • 33. 33 • Adobe Analytics / Omniture • Adobe Fireworks • Adobe Illustrator • Adobe InDesign • Adobe PhotoShop • Axure RP • Balsamiq Mockups • Camtasia • Chalkmark • Clicktale • CrazyEgg • dscout • Ethnio • Five Second Test • Mockups.me • Morae • Omnigraffle • Optimal Workshop • OptimalSort • Ovo Logger • Paper Prototyping • Patternry • Pixate • Powerpoint • Programming Code (.Net / HTML / CSS / Java / etc.) • Proto.io • Protoshare • Reframer • Fluid UI • Foresee • Gliffy • Google Analytics • Indigo Studio • iRise • Jing • Justinmind • Loop11 • Mechanical Turk • Microsoft Blend • Microsoft SketchFlow • Microsoft Visio • Mockplus • Silverback • Sketch • SnagIt • SurveyGizmo • SurveyMonkey • Treejack • UsabilityTools • Usabilla • Uservoice • UserZoom • UXPin • Webtrends • Xsort Selected 7 tools used in the last year on average 167 respondents wrote in over 90 other tools 60 tools, apps & services to choose from Tools Used by UX Practitioners
  • 34. 34 Top Tools Used by UX Practitioners in Last 12 Months Top Tools (1-10) Top Tools (11-20) n=197 20 Write-ins
  • 35. 35 Most Valuable UX Tools Which UX tools provide the most value? (Rank Top 3) n=180 We get a lot of value from our design tools. 7 of Top 14 were design tools.
  • 37. 37 What is a “UX Practitioner”? • Job Postings are a mess • The people hiring UX often don’t understand UX. Example: – Information Architect – Visual Designer – Agile – Enterprise applications – PhotoShop & Illustrator – Wireframes, Visio, Balsamiq – User studies, focus groups, taxonomies, research – HTML5, CSS3, Angular Information Architect, Graphic Designer, UI Developer, User Researcher Generalist? Unicorn?
  • 38. 38 The “Average” UXer • A blend of roles/profiles within the industry. • Research #1 activity even though designers were largest segment (33%) of respondents. n=185 Average Activities: All Respondents
  • 39. 39 Development • Only 44% of respondents did any development • Max development % of job for any individual was 50% • 70% of those who develop estimated it between 3-30% of their time. n=185 Average Activities: All Respondents Most UXers don’t develop. For those that do, it’s a small part of their job.
  • 40. 40 Development • Only 44% of respondents did any development • Max development % of job for any individual was 50% • 70% of those who develop estimated it between 3-30% of their time. Most UXers don’t develop. For those that do, it’s a small part of their job. ? Maybe. It’s true for at least this sample.
  • 41. 41 Role Differences: Activities D: n=54 | R: n=43 | C: n=39 |M: n=12 | E: n=35 Activities by Role Managers & Execs do a lot of “other”
  • 42. 42 Role Differences: Job Titles “Role” seemed to predict job titles better than job titles predict roles. At least for Designers & Researchers. Cloud of designer job titles Cloud of researcher job titles Cloud of execs/other job titles Cloud of consultant job titles
  • 43. 43 ALLRESPONDENTS Method Type % User Interviews RES 79% Wireframing DSN 72% Persona / User Profiles RES 70% Stakeholder Interviews RES 68% Informal Usability Test EVAL 68% Prototype - Low-Fi DSN 67% Sketching DSN 65% Heuristic / Expert Review EVAL 64% Interface Design / IxD DSN 63% Card Sorting RES + EVAL 63% Online Research RES 61% User Stories ETC 59% Navigation Design DSN 59% Requirements Gathering ETC 58% Formal Usability Test (Lab) EVAL 56% Agile / Scrum / Lean ETC 56% Screen / Page Layout DSN 55% Coaching / Mentoring ETC 55% Prototype – Paper DSN 54% Competitive / Comparative Analysis RES 53% Role Differences: Methods Used CONSULTANTS Method Type % User Interviews RES 89% Heuristic / Expert Review EVAL 86% Wireframing DSN 82% Informal Usability Test EVAL 82% Prototype - Low-Fi DSN 82% Persona / User Profiles RES 81% Stakeholder Interviews RES 77% Card Sorting RES + EVAL 75% Navigation Design DSN 75% Sketching DSN 74% Online Research RES 70% Prototype – Paper DSN 70% Requirements Gathering ETC 68% Interface Design / IxD DSN 67% Competitive/Comparative Analysis RES 67% Formal Usability Test (Lab) EVAL 65% Coaching / Mentoring ETC 65% Task Analysis RES 65% Process / Workflow Design DSN 61% User Stories ETC 60% RESEARCH DESIGN EVALUATION ETC = OTHER
  • 44. 44 Role Differences: Methods Used (2)DESIGNERS RESEARCHERS Method Type % Wireframing DSN 92% Sketching DSN 90% Interface Design / IxD DSN 87% User Interviews RES 83% Agile / Scrum / Lean ETC 79% Navigation Design DSN 79% Screen / Page Layout DSN 79% Prototype - Low-Fi DSN 75% Prototype - High Fi DSN 74% Persona / User Profiles RES 71% User Stories ETC 68% Stakeholder Interviews RES 67% Informal Usability Test EVAL 67% Requirements Gathering ETC 63% Style Guide / UI Standards DSN 63% High Fidelity UI Mockups / "Comps" DSN 62% UI Pattern Creation / Editing DSN 62% Visual / Graphic Design DSN 62% Prototype – Paper DSN 61% Process / Workflow Design DSN 60% Method Type % User Interviews RES 94% Persona / User Profiles RES 82% Formal Usability Test (Lab) EVAL 82% Stakeholder Interviews RES 80% Card Sorting RES + EVAL 80% Online Research RES 80% Heuristic / Expert Review EVAL 76% Informal Usability Test EVAL 76% Remote Moderated Usability Test EVAL 74% Surveys RES + EVAL 66% Recruiting Research Participants RES 64% Ethno./Field Studies/Context Inq. RES 64% Competitive / Comparative Analysis RES 60% Wireframing DSN 58% Prototype - Low-Fi DSN 58% Competitive Studies/Reviews RES + EVAL 58% Coaching / Mentoring ETC 56% Task Analysis RES 56% Remote Unmod. Usability Test EVAL 54% User Stories ETC 52% RESEARCH DESIGN EVALUATION ETC = OTHER
  • 45. 45 Role Differences: Methods Used (2)DESIGNERS RESEARCHERS Method Type % Wireframing DSN 92% Sketching DSN 90% Interface Design / IxD DSN 87% User Interviews RES 83% Agile / Scrum / Lean ETC 79% Navigation Design DSN 79% Screen / Page Layout DSN 79% Prototype - Low-Fi DSN 75% Prototype - High Fi DSN 74% Persona / User Profiles RES 71% User Stories ETC 68% Stakeholder Interviews RES 67% Informal Usability Test EVAL 67% Requirements Gathering ETC 63% Style Guide / UI Standards DSN 63% High Fidelity UI Mockups / "Comps" DSN 62% UI Pattern Creation / Editing DSN 62% Visual / Graphic Design DSN 62% Prototype – Paper DSN 61% Process / Workflow Design DSN 60% Method Type % User Interviews RES 94% Persona / User Profiles RES 82% Formal Usability Test (Lab) EVAL 82% Stakeholder Interviews RES 80% Card Sorting RES + EVAL 80% Online Research RES 80% Heuristic / Expert Review EVAL 76% Informal Usability Test EVAL 76% Remote Moderated Usability Test EVAL 74% Surveys RES + EVAL 66% Recruiting Research Participants RES 64% Ethno./Field Studies/Context Inq. RES 64% Competitive / Comparative Analysis RES 60% Wireframing DSN 58% Prototype - Low-Fi DSN 58% Competitive Studies/Reviews RES + EVAL 58% Coaching / Mentoring ETC 56% Task Analysis RES 56% Remote Unmod. Usability Test EVAL 54% User Stories ETC 52% The methods you use define the type of UXer you are. RESEARCH DESIGN EVALUATION ETC = OTHER
  • 46. 46CONSULTANTS ALLRESPONDENTS n=222 Method Type % User Interviews RES 36% Wireframing DSN 32% Formal Usability Test (Lab) EVAL 19% Sketching DSN 19% Stakeholder Interviews RES 18% Prototype - Low-Fi DSN 16% Interface Design / IxD DSN 16% Heuristic / Expert Review EVAL 15% Informal Usability Test EVAL 15% Coaching / Mentoring ETC 14% Role Differences: Frequently Used Methods n=51 Which methods / techniques do you use most frequently? (Pick up to 5) Method Type % User Interviews RES 36% Wireframing DSN 32% Stakeholder Interviews RES 19% Sketching DSN 19% Heuristic / Expert Review EVAL 18% Informal Usability Test EVAL 16% Prototype - Low-Fi DSN 16% Interface Design / IxD DSN 15% Coaching / Mentoring ETC 15% Formal Usability Test (Lab) EVAL 14% RESEARCH DESIGN EVALUATION ETC = OTHER
  • 47. 47 Role Differences: Frequently Used Methods (2) DESIGNERS RESEARCHERS n=70 n=48 Which methods / techniques do you use most frequently? (Pick up to 5) Method Type % User Interviews RES 54% Formal Usability Test (Lab) EVAL 46% Surveys RES + EVAL 29% Heuristic / Expert Review EVAL 27% Informal Usability Test EVAL 25% Remote Moderated Usability Test EVAL 25% Ethno./Field Studies/Context Inq. RES 21% Coaching / Mentoring ETC 19% Remote Unmod. Usability Test EVAL 19% Recruiting Research Participants RES 15% Method Type % Wireframing DSN 50% Sketching DSN 36% Interface Design / IxD DSN 29% User Interviews RES 29% Prototype - High Fi DSN 29% Prototype - Low-Fi DSN 23% Stakeholder Interviews RES 14% Style Guide / UI Standards DSN 14% Agile / Scrum / Lean ETC 13% Formal Usability Test (Lab) EVAL 11% RESEARCH DESIGN EVALUATION ETC = OTHER
  • 48. 48 ALLRESPONDENTS n=197 Tool Type % PowerPoint ETC 53% Adobe PhotoShop DSN 44% Axure RP DSN 42% Google Analytics RES 38% Paper Prototyping DSN 34% Adobe Illustrator DSN 28% SurveyMonkey RES 27% Sketch (App) DSN 26% SnagIt ETC 24% Balsamiq Mockups DSN 23% Role Differences: Tools Used in Last 12 Months CONSULTANTS n=43 Which tools have you personally used in your UX work in the last 12 months? Tool Type % PowerPoint ETC 51% Axure RP DSN 49% Adobe PhotoShop DSN 42% Google Analytics RES 35% SnagIt ETC 33% SurveyMonkey RES 28% Treejack RES + EVAL 28% OptimalSort RES + EVAL 26% Sketch (App) DSN 26% Optimal Workshop RES + EVAL 23% RESEARCH DESIGN EVALUATION ETC = OTHER
  • 49. 49 Role Differences: Tools Used in Last 12 Months (2) DESIGNERS RESEARCHERS n=61 n=44 Which tools have you personally used in your UX work in the last 12 months? Tool Type % PowerPoint ETC 66% Axure RP DSN 41% Morae EVAL 41% Google Analytics RES 34% Paper Prototyping DSN 34% SurveyMonkey RES 34% SnagIt ETC 34% OptimalSort ETC 32% Balsamiq Mockups DSN 27% Camtasia ETC 25% Tool Type % Adobe PhotoShop DSN 64% PowerPoint ETC 48% Axure RP DSN 48% Adobe Illustrator DSN 46% Sketch (App) DSN 46% Google Analytics RES 43% Paper Prototyping DSN 43% Programming Code DEV 39% SurveyMonkey RES 26% Omnigraffle DSN 21% RESEARCH DESIGN EVALUATION ETC = OTHER
  • 51. 51 Activities of Internal UX vs. External UX Nearly identical responses from these segments. Note: Doesn’t mean there aren’t significant differences between these roles/jobs. I: n=101 | E: n=77 Activities: Internal vs. External
  • 52. 52 Activities of Men & Women in UX • No significant differences between genders in terms of time spent on activities • Also no major differences between age groups. M: n=65 | F: n=52 Activities by Gender
  • 56. 56 What we have learned… • We get the most value from involving users…it’s what defines us. • Most UXers have experience with over 20 different methods. • We only use a few tools in our work…but there are lots of tools emerging. • Most UXers identify as: – Designers – Researchers – Consultants – Executives / Managers • Titles don’t really mean much What you do & how you do it is who you are.
  • 57. 57 What we have learned…
  • 58. 58 Questions & Feedback • Feel free to send me any questions. • Will be creating a PDF report – contact me if you’d like a copy.
  • 59. LinkedIn: Lyle Kantrovich Twitter: @LKANTROV FaceBook: 100PoundHound Twitter: @100PoundHound Instagram: HarleyTheHunnerPoundHound