This document discusses user experience (UX) and its key components: usability, design, accessibility, human factors, and marketing. It defines UX as how users perceive a website based on whether it provides value, is easy to use and navigate, and is pleasant to view. The document then examines each UX component in more detail, providing examples and best practices for optimizing the user experience of a website.

1. Presented by: Emily Frickey
A WALK THROUGH OF
USEREXPERIENCE

2. • Does this website give me value? (content)
• Is it easy to use/navigate?
(usability / accesibility)
• Is it pleasant to use and view? (design)
Ultimately, it comes down to one thing:
How users perceive your site
WHAT IS
(UX)
USEREXPERIENCE?
UX

3. FROM A 30 FOOT VIEW:
• Usability
• Design
• Accessibility
• Human Factors
• Marketing
UX
WHAT
GOES
I N T O

4. USABILITY• Is it easy to use?
• It is about task-based interactions
— The ability to do something easily and intuitively
• Can the user fill out a contact form easily?
• Can they find your contact info?
• Can they find the information they were
looking for?
• Are there click-to-call numbers for mobile users?
• Live Chat feature?
• Maps/direction feature?

5. • You want a site with multiple conversion
points- the easier for the user to reach out
to an attorney, the better
• Helpful tips and information on what the
user will need for their case
• Having someone to answer their questions,
whenever they end up calling
• Make sure users who prefer contact forms
are reached out to in a timely manner
USABILITY
REMOVES
ROADBLOCKS
FOR USERS

6. EQUAL UX
USABILITY
DOESNOT
Usability is just one feature
that goes into UX
Just because something is easy
to use, does not mean it has
great user experience
• Experience is more about feelings &
emotional connection to the task

7. DESIGN
IS IT USER
CENTERED?
• Users want pleasant, hassle free experience
when interacting with a site
• Easy to use navigation
• People like white space- Don’t try and put
everything on the homepage
• Don’t fill screen with non-related content
• Desirability- typography, imagery, media use,
placement
• Most important thing on screen should be
focal point
“Most important” should be determined by user, not by
law firm

8. CLEAN WEB DESIGN EXAMPLES
cjzlawfirm.com zinio.com themeskingdom.com whiteboard.com wallmob.com

9. ACCESSIBILITY
Can your site be viewed properly on all devices?
Do your videos have transcripts for those who are hearing impaired?
Navigation simplistic & Consistent?
— For those with visual or cognitive disabilities

10. HUMAN
FACTORS
Psychology
Behind How
and What People
Interact With
Color is a major influencer for user
interaction
• Orange encourages immediate action
• Blue builds trust and security
• Red increases energy and sense of urgency
• Green promotes growth and relaxation
• Yellow gets attention and creates lower
levels of anxiety

11. • Active words create active users- Words like
“Get Started” “Download Now!” “Call Today”
• Using 1st person tends to have higher
conversion rates*
• People’s eyes are drawn to where they see
images looking- try to choose an image of
people looking directly at your CTA
• Colors don’t necessarily change the
conversion rate- it has to do with the color
standing out on the page, ensuring that
it is in a logical place and doesn’t have to
compete with other things on the page
CALL-TO-ACTIONS

12. GREAT CALL TO ACTION BUTTON EXAMPLES

13. DESIGNING FOR
HUMANFACTORS• Human brains tend to avoid sharp corners
— While designing buttons, try to round
off the corners
• Make things large enough to be clickable
on a mobile device to decrease anxiety
• Apple recommends a button size of
44x44 px
• Humans are inherently unpredictable-
That is why testing is soo important!
Test, Test, Test!

14. MARKETING
• This truly comes down to findability
- How easy was it for a user to find
your website?
• SEO plays a large role in this
• Word of Mouth
— Review Platforms
— Social Media
• Brand Management
— Ensuring that you have the best
foot forward for your brand
MARKETING

15. Emily Frickey
EmilyF@netaff.com
888.461.1016
READY TO DESIGN A NEW
WEBSITE? CALL ME!
CONNECT WITH US:
Netaff.com