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The 7 Most Common Usability Issues
The document discusses common usability issues identified by Stef Miller from User Testing during a webinar. It highlights seven key lessons for enhancing user experience, including the importance of consistent navigation, discernible links, effective payment options, transparency in data privacy, and cohesive advertising. The focus is on creating intuitive experiences by learning from users and optimizing design based on their feedback.
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The 7 Most Common Usability Issues
- 1. Stef Miller, Marketerat User Testing The 7 Most Common Usability Issues
- 2. @ThueLMadsen Join the conversationon Twi er #KISSwebinar
- 3. Stef Miller -User Testing - @supahstef Stef Miller is a marketer at UserTesting, where she spends most of her time connecting people with content. Miller has worked for global corporations and teeny tiny studios, and believes that true happiness comes from collaborating with creative people to make awesome things happen. Your presenter
- 4. @supahstef Join the conversationon Twi er #KISSwebinar
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- 9. Remote UX Research Videosof real people interacting with your brand, regardless of device or location.
- 10. Remote UX Research Diverse'Panel'!Screen'Recorders! Cloud'Pla3orm'! Support'Services!
- 12. 68% Rockefeller Corporation of usersgive up because they think you don’t care about them.
- 13. Beware of MultiLevel Lesson one
- 14. Multi Level Navs •Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
- 19. Multi Level Navs •Don’t rely on the back button • Labels help • Remember context
- 20. Links should looklike Lesson two
- 21. Navigating through a site shouldn’t be a process of trial and error. Links
- 24. Links • Difficult todiscern what is or is not a link • Missing click history • Inconsistent link styling in the same view
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- 33. Payment options • Optimizeexisting checkout flows • Implement a virtual wallet • Don’t forget trust
- 34. Not all iconsare Lesson four
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- 41. Icons • Consider context •Use tooltips • Try your designs out with real users
- 42. Consistency is oneof the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
- 43. LOG IN WITHGOOGLE Start Your Free KISSmetrics Trial
- 44. S Social security matters Lessonfive So does copy!
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- 51. Social privacy • Betransparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
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- 58. Advertising • Consistent copyand images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
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- 60. There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
- 61. Focus on buildingintuitive experiences
- 62. A mental modelis what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
- 66. • Learn fromyour users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
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- 68. Multi-‐level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons. Social privacy concerns Always be transparent with how you'll be using your user information. Ads should be consistent with landing pages Maintain the theme from your ads to your landing pages and continue the conversation that brought users to your page. There’s no perfect way to categorize pages or products Test your internal search and use card sorting to find the categories that work best for your customers.
- 69. Research Design BuildOptimize
- 70. Get a 5-‐minute video of a real person using your site or app. peek.usertesting.com
- 71. 2015 KISSmetrics GuideKISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
- 72. Questions? Stef Miller Marketer User Testing @supahstef ThueMadsen Marketing Operations KISSmetrics @thuelmadsen