Trainers Questionnaires

1. Example One
QUESTIONNAIRE
1. What attracts you most to a pair of trainers?
2. What do you focus on in an advertisement?
The way it is represented What the product is used
for
The price of the product
3. What makes you buy a new pair of trainers?
Because you need
them
It has been
represented in a
unique way
Its in (everyone’s
wearing them)
Celebrity
endorsement (a
celebrity you
admire owns the
product)
4. What type of trainers do you purchase?
5. How much do you usually spend on a pair of trainers?
6. What’s the one element you expect to be in EVERY trainer
advertisement?
The sole of the trainer The colour How attractive it is The quality of the
trainers
Leisure Fashion Sports Other

2. Example 2
Pacer Shoes Questionnaire:
Name: Age: Form: Boy or girls:
What is the most important aspect in a shoe?
Comfort Style Durability
(How long
it lasts)
Other –
please
state
How many pairs of trainers do you buy in a year?
Once a year 2-3 times a year 3 or more times a
year
I don’t buy
trainers
How often do you wear trainers?
Everyday Once or twice a
week
Rarely (only when
needed)
I don’t wear
trainers
If you pick “I don’t wear trainers”, please state why?
How many pairs of trainers do you own?
More than 4 3 pairs 2 pairs 1 pair I don’t own
trainers
What are your favourite colours for a pair trainer?
Blues Reds Pinks Greens Purples Other
If you picked “Other” please state what other
What is your number 1 reason to buy a pair of trainer?
Because they
look nice
Because I need
them
Because I have
money to
spend
Because I like
trainers so I
buy them
Other
If you picked ‘other’ please state why?
If an advert for trainers were to feature a celebrity, what type of celebrity would you
want?
Movie stars TV stars Sport
personalities
Singer/
Musician
General
celebrities
(Kim
Kardishian)
Other
If you picked other, please state your option
Does your opinion on buying a pair of trainers come from the advert and how good it is?
Yes defiantly Maybe No Doesn’t affect my
opinion
What type of shoes do you usually wear?
High tops All stars /
converse
Loafers Sports
(football)
I don’t wear
trainers
Other
If you picked other, please state

3. Example 3
Questionaire for Trainer advert:
1. What is your favourite colour?
o Red
o Blue
o Yellow
o Green
o Orange
o Purple
o Pink
o Black
o White
o Other
2. How often do you buy shoes?
o Every week
o Every 4 weeks
o Every month
o Every 6 months
o Every year
3. How many pairs of shoes do you own?
o 2 pairs or less
o 3-4 pairs
o 5-6 pairs
o 6-7 pairs
o 8-9 pairs or more
4. What sort of adverts do you like?
o Humour
o Shock
o Emotion
o Celebrity endorsement
o Demonstration
5. How much do you normally spend on
clothing?
o Less than £10
o £10-£20
o £20-£30
o £30-£40
o £40-£50
o More than £50
6. What size shoe are you?
o Size 2 or less
o Size 3-4

4. o Size 5-6
o Size 7-8
o Size 9 or more
7. What appeals to you the most when buying
trainers?
o Logo
o Model
o Style
o Colour
o Slogan
o Product
8. What name appeals to you the most?
o Blade
o Arrow
o Skate
o Pacer
o Sport
o Stomp