project 3

1. Research
jessica

2. Existing Product
The use of the bold,
capital fonts are what
will be on my magazine
cover the colour scheme
will also be focusing on
black or white fonts but
I will also use this similar
idea of the title
matching the clothing. I
also want the slogans
and ‘18 summer’ to be
similar in my magazine.
The mise en scene of
her facial expressions
seem fearless also
creates a sharp, bright
mood. This makes the
audience want to buy it
because it may inspire
the audience and the
use of ‘18 ways’ can
help the audience out
with a list of different
ways to achieve this.
This magazine cover
is an existing image in
which will be similar
to my own, the
background is a plain,
creamy colour the
use of the models
close up on her face
is very similar on
what my main focus
will also be the angle
of the images are the
same with the
position of her hand
on her face.
The colours used are
soft on her skin this is
similar to what I want
to create, gold
tanned skin makeup
look for the audience.

3. Existing Product
This poster is a very
similar idea in which I
want to create, the
background idea is the
makeup separated out
The colour scheme will be
saturated colours just like
the one in this example
poster, like bright
eyeshadow palettes and
lipsticks because this was
the most voted on my
survey for my audience.
The fonts are in
capitals which will
also be on the front
of my poster-this will
be my brand logo on
the front. I will have
images in the logo for
my audience.
I would also feature ‘up to 30% off’ something
similar to this to attract my audience towards
the makeup brand and makes them want to buy
it because you are getting money of designer
and luxurious makeup which will save money
and become a lot more affordable for the
audience.

4. Existing Product
This photography makeup portfolio is
similar to what I am wanting to create
because the angles of the photos are
close ups of the different makeup
looks.
The lighting also makes the makeup
looks stand out with a dark
background. The colour schemes are
bright eyeshadow looks which I really
like, this makes the audience want to
buy the makeup products as they are
shown on models and how it actually
looks and turns out. I will also include
some of the makeup products within
the portfolio so the audience can also
see the products.
The mise en scene facial expressions are serious and they are posing. The look is a
tanned glow skin look which is very similar to the looks which I will be creating with
eye looks.

5. Existing Product
This magazine front
cover is a 1900
historical product
which will be similar
to my magazine cover
this is because it
includes the makeup
products of the
lipstick on the front
with a photo of the
model wearing the
lipstick this is very
similar to mine.
The colour scheme is
quite natural with
hints of saturated
colours within, the
use of the large bold
fonts in black is also
similar as this is on
my magazine cover.
The use of the
description of the
lipstick gives out
information this
makes the audience
want to buy it
because they already
have an idea of the
product. The
audience for this
magazine would be
females, aimed
working professional
women aged 25-40
I also really like the
idea of the effects
around the lipsticks
which looks like
white clouds this will
be similar to mine as
I can use Photoshop
to create something
like this.

6. Research Analysis
• What common features do the researched products have?
– The common features of my existing products is that they all
have a natural glow colour scheme and a feminine colour
palette, these shots are also all mostly close up of the
models makeup. They all include similar fonts which are
large,capital,bold this really grabs the audiences attention.
• What aspects of the research will you include within your on
work?
-within my own work the aspects in which I will include will be
the backgrounds of these examples, close up of the makeup
looks I will also include similar layouts because they will look
more professional and relate to the actual product. The use of
the fonts will also be included in my work because they stand
out and will attract my audience.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/
2CNDYFY

8. Audience research
• Observation:70% of my
audience chose image in
the logo which attracts
them mostly to a makeup
brand logo.
• What this says about my
audience:
• That my audience prefer
images over saturated and
desaturated colours.
• How will your product
appeal to this audience:
• Therefore the strong
points included will be
mostly images in my logo.

9. Audience research
• Observation:50% of
my audience is
female, therefore
mostly female
answered the survey.
• What this says about
my audience:
• Females tent to prefer
makeup more.
• How will your product
appeal to this
audience:
• I will interest my
audience mostly
female related.

10. Audience research
• Observation:
• My audience is mostly
80% under 18s with a 60%
difference to 18-24.
• What this says about my
audience:
• That younger people have
more of an interest in
makeup.
• How will your product
appeal to this audience:
• I will include specific
related makeup for my
age range.

11. Audience research
• Observation:
• Both eyeshadow and
mascara is 30% of
which makeup products
the audience like.
• What this says about
my audience:
• They prefer makeup to
which is used near your
eyes.
• How will your product
appeal to this audience:
• I will feature
eyeshadows and
mascara mostly.

12. Audience research
• Observation:
• My audience mostly like
designer/luxurious at 50%
whereas environmentally
friendly had a 10% difference
• What this says about my
audience:
• How the packaging looks is
important to this audience
over it being simple or
environmentally friendly.
• How will your product appea
to this audience:
• My packaging will focus on
looking luxurious and the
quality will be high.

13. Audience research
• Observation:
• 70% of my audience said
that they prefer designer
makeup.
• What this says about my
audience:
• My audience prefers mor
expensive and popular
makeup brands.
• How will your product
appeal to this audience:
• By including my own
designer brand on the
makeup.

14. Audience research
• Observation:
• 30% of my audience
buy makeup mostly for
family events whilst
Christmas, very
regularly and other
have a 10% difference.
• What this says about
my audience:
• They are most likely to
buy makeup for
occasions
• How will your product
appeal to this audience:
• My product will be
designed and produced
in a way of my
audience to want to
buy this for occasions.

15. Audience research
• Observation:
• 70% of my audience buy
there makeup online
with a 50% difference of
boots at 20%.
• What this says about my
audience:
• My audience prefers
seeing the products
online rather then
visiting shops.
• How will your product
appeal to this audience:
• My brand will be able to
be bough online as well
which I might feature on
my magazine front cover.

16. Audience research
• Observation:
• 70% of my audience said
they tend not to buy fake
eyelashes whereas there's
a 40% difference to people
who do buy them.
• What this says about my
audience:
• My audience are less
interested in fake
eyelashes and prefer not
to buy them.
• How will your product
appeal to this audience:
• I will try to focus more on
actual lashes rather then
fake eyelashes to keep my
audience interested.

17. Audience research
• Observation:
• I had an equal 50% for
both yes and no to if
they've have there
makeup done
professionally.
• What this says about my
audience:
• That my audiences likes
having there makeup
done but also likes to do
there own makeup as
well.
• How will your product
appeal to this audience:
• I will include makeup
both professional and
normal within my
product outcomes.

18. Interviews

19. Interview 1
• 1.Is it specific celebrities which attracts you to
magazines,posters,portfolio and why?
• Yes, because if they wear it, it is good enough for a average person to wear
it.
• 2.what colour schemes would you associate within makeup products and
why?
• Pale pinks,browns,golds because its quite classy and natural colours which
I like.
• 3.does luxurious and designer packaging attract you to the makeup
product and how?
• It depends, if its bright and colourful then yes
• 4.what attracts you to purchase makeup related magazines and why?
• The article or maybe the person whose on the front because inspires you.
• 5.is the layout of the products important to you and how?
• Yes if its in shade order because its more in an orderly fashion.

20. Interview 1
• Observation: from looking at this interview I can tell
that this person likes up to date makeup, and the
luxury of it featuring celebrities.
• What this says about my audience: these results tell
me that my audience will pay reasonable money for
makeup products if It is luxurious, getting there
moneys worth.
• How will your product appeal to this audience: I will
make my product so it fits the needs of my audience
and appeal to them to achieve this my product will be
high quality with the same colour schemes of pale
browns for this audience type.

21. Interview 2
• 1.Is it specific celebrities which attracts you to magazines,posters,portfolio and
why?
• Yes, because you aspire to them and so you want to use the makeup they
advertise because you believe it is good and worth your money.
• 2.what colour schemes would you associate within makeup products and why?
• Neutral colours because most make up brands have a variety of products fixed to
neutral colours.
• 3.does luxurious and designer packaging attract you to the makeup product and
how?
• Yes because it looks appealing and makes you think that the product will be
amazing.
• 4.what attracts you to purchase makeup related magazines and why?
• You are able to see new products that have come out and read reviews from other
people before purchasing it.
• 5.is the layout of the products important to you and how?
• Yes because the way they are laid out almost gives you a routine so it makes you
feel Asif you need the product to help your skincare or makeup looks.

22. Interview 2
• Observation: from looking at this interview I have an
idea that my audience is attracted to magazines,
posters etc. through the celebrities which aspires them
and new products also interest them.
• What this says about my audience: this reveals my
audience also likes high quality makeup products, and
likes to relate to celebrities which motivates them.
• How will your product appeal to this audience:
• My product will appeal to this audience because in my
makeup brand it will be designed to my best ability and
high quality, it will also include celebrities which can
relate to the audience.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Survey results said
under 18 so my
target will be 16-
18
• This will include celebrity indorsement and
makeup which isn’t difficult to use, and is
up to date to this age range.
Gender
Female • This will include feminine colour schemes of
bright saturated colours, I will be using
female models which are around the same
age range. Also I will use large fonts and
curly, soft fonts which appeal more towards
females.
Psychographic
achievers • Respond to advertising messages and
focuses on money and power, most likely a
serious business I think his would appeal
towards females and he age range who are
building to success.
Social Status
balanced • This is benefitting mankind which with
makeup you are able to express yourself
and feel more confident whilst wearing
it.This is also a mixture of achievers

24. Research Evaluation

25. Research Evaluation• Give an overview of how you conducted your research. Discuss the strengths and weaknesses
each method
– Product Research
• Strengths-
• Able to give good examples and ideas to poster, magazine & portfolio
• Link to colour scheme and ideas for my layout and backgrounds.
• Ideas for fonts
• Weaknesses-
• Not as accurate as an actual magazine or poster in real life.
• Very time consuming
– Questionnaires
• Strengths-
• Collected accurate results to help towards my final products
• Understood what my audience was and what my products appeal two.
• Different vary of ideas and results.
• Weaknesses-
• Some of the answers weren’t expanded in much detail when explaining reasons
• Time consuming to collect at least 10 responses.
– Interviews
strengths-
– I was able to get a better understanding of what my target audience is.
– Abe to ask different ages.
Weaknesses-
– Not a lot of females to ask about makeup.
– Maybe hard to get enough people to interview.

26. Research Evaluation
– What sort of a response did you get?
In my responses I got 10 all together, everyone had filled in the
questions I asked the most highest response was that 70% of
people prefer designer makeup.
– How did you distribute your survey? Give an advantage and a
disadvantage
– I distributed my survey through survey monkey therefore people
were able to fill my survey in online, the questions I made were
quite simple to answer with no explanations to be made
therefore it makes this easier for me to understand them.