2. Existing Products
• This podcast is mostly about
football, and is broadcasted on
sky sports. Chris Kamara is an ex
footballer and football manager
and now works as a presenter
and a football analyst on sky
sports. This attracts a big
audience because football is a
very popular sport and people
watch this to find out the latest
news about football.
Link to the podcast/documentary; http://www.skysports.com/podcasts
3. Existing Products
• This is a MMA podcast by
‘MMANUTS’ this is where they
discuss the UFC fights and
fighters. They also discuss up
and coming MMA athletes and
also the well known and most
popular UFC fighters. They have
their own website where they
post all of their podcasts.
MMANUTS sometimes use
different types of music in the
background when they are
speaking.
Link to the podcast/documentary; http://mmanuts.com/podcast/bellator-149-recap-
mmanuts-ep-
280/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mmanu
tspodcastmp3+%28MMA+NUTS+%28MP3%29%29
4. Existing Products
Link to the podcast/documentary; http://podcasts.joerogan.net
• Joe Rogan has his own website for
his Podcasts, so all of his fans and
the UFC fans can listen to him
comment on different things about
UFC. Joe Rogan gets different
people and also celebrities in the
studio with him to feature on his
podcasts. His target audience listen
to his podcasts to find out more
information on the UFC.
5. Research Analysis
• What common features do the researched
products have?
– Voice overs
– They are all focused on one subject
– A video of the Podcast
– A main image
• What aspects of the research will you include
within your on work?
– I will use voice overs to show what I am talking about, I will also use
background music so the podcast doesn’t sound too plain and so it sounds
more exciting.
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16+ • The Podcast content will appeal towards
people aged 16+
Gender
Male and female • The podcast is aimed at both male and
female as it is just aimed at people who are
interested in the specific subject.
Psychographic
Balanced • They will respond to concepts of success but
related to benefitting mankind. My podcast
will talk about how successful some of the
athletes are but also how popular they are
with the fans.
Social Status
Lower, Middle
class
• People can relate as they have come from
the same social status as the athletes.
Editor's Notes
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
