Final Project

1. Research
Leticia Pozze

2. Existing Product
I like the background
colour and the colour of
the font. I want my
magazine cover similar to
this, same colour and the
model in the centre of the
magazine. I also liked the
shadow behind the
celebrity, I might use this
idea in my product.
I will include the
name of the
magazine on the
masthead to help the
audience see it
clearly.
I think it is a good
layout with lots of
details and freebies. I
might use this idea in
my magazine so the
audience is interested
in buying the
magazine.
Using “exclusive” as a
buzz word helps catches
the audience’s attention
and it makes the
audience feel more
involved knowing what is
happening in the main
celebrity’s life. They
might be interested in
buying this magazine
because of the celebrity
in the centre of the
image.
This feature headline
draws the audience’s
attention, because of
the large, easily
recognisable font.

3. Existing ProductThis double page spread is quite
similar to my idea, I want the
double page spread to have loads
of details, with content that my
audience might be interested in
reading. The audience might want
to read this article because of the
celebrity, they might like the
celebrity, Nicki Minaj, which could
catches their interest to read this
magazine. I liked the background
colour, I think it makes the
content easy to read, in my
product I want to use a simple
colour and an image of the
celebrity. I also liked the font, the
large font shows what the article
is about which catches the
audience’s attention easily and
helps them to know who is the
interviewee.
I like the layout, the way that they positioned the fonts
next to the celebrity image, I think it makes the double
page more interesting. I also like how they divided parts
of the interview, it makes the interview more easy and
quick for the audience to read. They have used numbers
to help the audience to read it in sequence.

4. Existing Product
I found this
quite similar to
my product
because I want
to create
different styles
with the same
colour in all
styles.
I really liked
the colour of
the clothes
because blue
is my favourite
colour, it is eye
catching and
will catch the
audience’s
attention. I
might be
interested in
using similar
colours.
This fashion sketchbook is quite simple but I only want
it to look simple, so the audience don’t get confused
about the style. The description of the clothes can be
on the other page with details or I can do one at a time
giving details about each design.
This would
help the
audience to
see the design
of the clothes
in the fashion
show. It will be
used as a
catalogue.

5. Existing Product
I want to do a poster
invitation to a fashion
show. In this existing
product I found a style
similar to my idea.
I really liked the font that
they used in this poster, I
will try to find a similar
font.
I also liked the colour of
this poster, the white
and black photograph
makes the text easier for
the audience to read.
This poster gives all the
information that the
public need to know
about the fashion show.
In my poster I will try
giving information that
will be useful for the
audience. The audience
might like fashion shows,
and the poster is quite
simple and easy for the
audience to extract all
the information.
They gave information
about the principal
attractions in this
fashion show. This is
good to help the
audience have more
interest in seeing the
fashion show.

6. Existing Product
The colour that they
used in this magazine
and the layout are
quite simple.
The celebrity is on
the right side of the
magazine and all the
freebies are around
her on the left side.
On my product, I will
try to use both sides
of the front cover so
the audience knows
what is inside the
magazine.
The colour of the font
is quite similar to the
background, I think
using only the colour
pink would have made
it bolder.
The audience might be
interested in buying this
magazine because of the
main image of the
celebrity, she maybe was
a famous celebrity in 90s,
who is probably a similar
age to the target
audience. The audience
might be persuaded to
buy because of the plugs
which talk about beauty
and fashion tips.

7. Research Analysis
• What common features do the researched products
have?
– In all existing products the main subject is fashion.
– They all gave me some ideas about what to do in my final
product for example the colours and layout. The fashion
sketchbook will be similar to that existing product.
• What aspects of the research will you include within
your on work?
– The magazine cover will have a pink background, but my
model will use a different colour of dress to catch the
audience’s attention by having different colours.
– The poster will have more details than the existing product
to give more information about the fashion show.

8. Questionnaire Analysis
https://www.surveymonkey.co.uk/r/
T96VSDX

9. Audience research
• Observation: It shows who my audience is. In this questionnaire, females seem
more interested in fashion than males.
• What this says about my audience: This says that my audience is 70% female and
30% male, which is good because it says that my product will appeal to both
genders.
• How will your product appeal to this audience: My product will have content to
appeal to all genders. It won’t have a specific gender but it will have an interesting
double page spread that will have tips for men too, for example what they must do
to take care when they go to a beach. The females could be more interested in
reading my magazine because they have more interest in fashion than males. But I
will make sure that my product does appeal to both genders.

10. Audience research
• Observation: This is showing that my product will appeal to teenagers
between 18-24.
• What this says about my audience: It shows that 72% of my audience are
teenagers in the age range 14 to 24. Adults in the age range 25-44 are also
interested in my product with 28% who answered the questionnaire.
• How will your product appeal to this audience? My product needs to have
interesting content so the audience doesn’t get bored reading the
magazine or the poster. It needs to catch the audience’s attention, my
magazine front cover will have a nice background which will be eye
catching because of the model in the centre of the image.

11. Audience research
• Observation: In this question, it shows what kind of content my audience
would like to see in my magazine.
• What this says about my audience: My audience would like to see fashion
& beauty tips and celebrity interviews in my magazine.
• How will your product appeal to this audience: I will make sure that in my
product, I will have all the content that I have chosen to produce. It will
have fashion & beauty tips and also an interview with a fashion celebrity
that will give some advice to all my audience about how some people have
an obsession with beauty. Also, my product will have beauty and health
advice.

12. Audience research
• Observation: This question shows how much my audience enjoys
fashion.
• What this says about my audience: The average number is 80, this
means that my audience will be interested in seeing/buying my
product.
• How will your product appeal to this audience: My product will
have a content that will catch my audience’s attention, because lots
of the articles will be about fashion. It will have some important
advice about beauty, tips about summer collections and how to
take care of the skin in the summer.

13. Audience research
• Observation: My target audience liked the name Lollipop the most,
so I will use this as the name of my magazine.
• What this says about my audience: It shows that 43% of my
audience prefer the name Lollipop, 36% prefer Diamond and 21%
prefer Clark.
• How will your product appeal to this audience: I will appeal to this
audience by having a nice and captive font style that will catch my
audience’s attention.

14. Audience research
• Observation: This shows which season my target audience prefer.
• What this says about my audience: It says that my audience prefer
summer than any other season.
• How will your product appeal to this audience: My product will
appeal to this audience by having an article with information about
how take care of the skin and summer fashion clothes tips. It will
have the celebrity on the cover with summer collections.

15. Audience research
• Observation: As related with the question before, 93% of my
audience would like to see summer tips in my product.
• What this says about my audience: This shows that my audience
will be interested in see summer tips in my product.
• How will your product appeal to this audience: I will collect
different tips of skin care and use it in the double page spread to
help the audience take care of their skin during summer.

16. Audience research
• Observation: It helped me to decide what colour I want to use in my
product.
• What this says about my audience: It says that 71% of my audience
prefer the pastel colours whereas 29% prefer neutral colours.
• How will your product appeal to this audience: The colours of my
product will be pastels, because I think pastel colours will look more
summery than the others colours. The colour of my product
background will be also pastel.

17. Audience research
• Observation: This shows the opinion of my audience about what
makes a magazine interesting to buy/read.
• What this says about my audience: It shows that my audience are
interested in buying a magazine by reading/seeing interesting
contents that are advertised on the front magazine, good
appearance and also attractive colours.
• How will your product appeal to this audience: My product will
appeal to this audience by having a nice background and colours
that will be eye catching. It will also have some tips and pictures.

18. Interviews

19. Interview 1
1. Do you like fashion? If yes, what make you like it? And if not, why?
– Yes, I like fashion. I love that fashion and clothes are a way to express what kind of
person we are or we want to be. Our style is a way to show our originality, and too see
different versions of originality from other people. It also away to demonstrate and
show cultural differences, which lets us explore different cultures that aren’t our own.
2. What would you like to see on my products(magazine, poster and sketchbook)
and why?
– In a magazine I would like to see different fashion styles and to learn more about the
world of fashion. Maybe a review of fashion shows or what is in the season. In the
poster it could advertise the magazine, so it would interest me to see a blow up of a
very classic iconic magazine cover. The sketchbook would have to be full of many
different designs and be very inspirational.
3. What visual design interests you the most in fashion?
– I like modern-vintage fusion style, with some looks from the pas combined with a
modern twist.
4. What would interest you the most in a poster and why?
– Like I said previously, a design of a magazine cover that is iconic could look good as a
poster.
5. Would you prefer digital or physical sketchbook and why and what would you
like to be included?
– Physical sketchbook, as it what fashion designers have been using since the beginning
of fashion so feels more iconic.

20. Interview 1
• Observation: This shows the interviewed opinion about
fashion and the interviewed ideas about my product.
• What this says about my audience: This says the
opinion of a specific person about fashion. It gives
some ideas that I might be interested in use in my final
product. It also shows that the interviewed
preferences.
• How will your product appeal to this audience: My
product will appeal to this audience by having a
interesting content that will might catch my audience’s
attention. The design sketches will be created by me
and it will be hand drawn because I think it will look
more unique and classic.

21. Interview 2
1. Do you like fashion? If yes, what makes you like it? And if not,
why?
– Yes, I do like fashion because I feel like you can express yourself by
what you wear.
2. What would you like to see on my products(magazine, poster and
sketchbook) and why?
– I would like to see different types of fashion styles.
3. What visual design interests you the most in fashion?
– A little logo will interest me the most as I prefer that look rather than
having something that is bold.
4. What would interest you the most in a poster and why?
– The layout to it and the colours along with it will attract me the most.
5. Would you prefer digital or physical sketchbook and why and what
would you like to be included?
– I prefer physical sketchbook because it shows your creativity and is
not limited because you can keep adding to it.

22. Interview 2
• Observation: This interview gave me some ideas about
what could be attractive to use in my product.
• What this says about my audience: It shows what my
audience would like to see in my product, those
interviewed would like to see different styles on my
product.
• How will your product appeal to this audience: In my
magazine and poster, I will use nice fonts and a
background. On the sketchbook I will use colours that
will be eye catching for example, pastel colours and
shades of different colours.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 11-24
• My product will appeal to this audience by
having fashion styles related to this age and
also in my sketchbook the sketch model
looks younger.
Gender Female/Male
• I think females are more interested in
fashion based on my questionnaire. More
female answered my questionnaire than
male.
Psychographic Type A
• My product won’t affect the society. My
product will be made with organic materials
so it won’t affect the environment.
Social Status B,C1,C2,D,E
• My product will be easy to get, the
magazine will be cheaper so that everyone
can have access to buy it.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• This helped me to have some ideas about what I wanted to do in my final product,
for example, the colour of the background and some ideas what I can use on the
magazine front cover. The existing poster gave me the idea to give lots of
information about the fashion show. I will put more detail in my sketchbook, the
existing sketchbook has quite limited information, it only have the design sketch. It
doesn't give me lots of information, it just helps me to collect ideas.
– Questionnaires
• It helped me to see my audience’s opinion about my product and also what they
want to see the most on my product. Using the questionnaire I could decide which
name I would use in my magazine. The respondents helped me to decide the
colour and the content that I will use in my product. The questions sometimes
didn’t have lots of information that will be helpful to produce the product.
– Interviews
• The interviews were a method that gave me more information than the
questionnaire because it has lots of details and also shows what exactly they want
to see in my product. It isn’t from all of my respondents, so it’s quite limited of
information because it is from a specific person.

26. Research Evaluation
– What sort of a response did you get?
The responses that I get in the survey was quite different. In some questions, the
audience has different opinions about fashion, for example, some people like
fashion less and some people like fashion more. The respondents had different
responses about what catches their attention in a magazine to buy/read. For
example, the content needs to be interesting to make them buy it. It helped me
to see what would make them buy/read a magazine.
– How did you distribute your survey? Give an advantage and a
disadvantage.
My survey was digital. This was easy for me to distribute the survey by sending
the link to my friends and sharing it on the Blackboard to let others students do
it. An advantage of this is that this questionnaire was easily to distribute for
everyone by sending on email or any social media and also how easy it is to
analysis all the answers. The disadvantage is that sometimes it takes time to get
answers and it needs a platform to do it.