The document outlines initial plans for a clothing brand project, including t-shirts, hats, jumpers and sunglasses designed in Photoshop with colorful, eye-catching styles aimed at teenagers. A mind map further develops the clothing brand idea and plans for a website and promotional materials like posters. A mood board is created to influence the final product designs. An informal proposal chooses a clothing brand and website concept over alternative ideas like CD cases or a poster, with male clothing products for 16-20 year olds designed using Photoshop.

1. Initial Plans
Your Name

2. Mind Map
Clothing designs
T-shirts, Hats,
jumpers,
sunglasses
Created in
Photoshop
colours
Stand out to
target audience
Aimed at
teenagers
CD cases
Fonts
Front
cover
image
Colourful
Stand out to
the audience
Poster
Advertise
products
Website
Images
colours
Appealing
to target
audience
Make the
poster stand
out

3. Mind Map
Clothing Brand designs
T-shirts, jumpers,
hats, sunglasses,
shoes, coats and
gloves
Software
Photoshop
Target
audience
Teenagers aged
16-20Create a website to
advertise the products I
have created.
Colourful
So my final idea
stands out to my
target audience.
Gender: male

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• I have repeated some of the hoodies, but all in different colours. The image styles I
have chosen are items of clothing that are suitable for a teenager aged around 16
years old.
How will your mood board influence your final product?
• The designs of the clothes on my mood board will be similar to my final product. I
have chosen similar designs so by looking at my mood board it can help me with
my final product. A few items of clothing on my mood board have white stripes,
this will influence my final product because I am also going to include stripes on a
few of my clothing designs.

6. Informal Proposal
Current Idea
Concept To design a website to sell my products I have created. Also to advertise my products
using a website I have designed through Photoshop.
Type of
products you
would make
• Different types of clothing aimed at the target audience
• A Website to advertise and sell the different types of clothing I have designed
What you will
need to make
them
I will create my clothing brand and website using Photoshop. I will also change the
fonts and edit my images for the website using Photoshop.
Audience My Products are aimed at people 16-20 years old. My product is only male clothing
so is only aimed at males.

7. Choices
Discounted ideas Reasons for not choosing this
project
CD cases • Not as enjoyable.
• Might take me a while to design the front
cover of the CD case.
Poster • I didn’t have a choice of ideas for the
poster.
• I didn’t know what images to use and I
couldn’t come up with a final idea.