This proposal outlines a final major project to create promotional content for a personal training brand, including a promotional video, logo, and social media page. The target audience is middle-class women ages 25-45 who are interested in fitness. The rationale discusses the student's strengths in video production and editing from past projects. Research plans include analyzing workout videos, personal trainer logos, and social media marketing strategies. The schedule allocates weeks for research, production, evaluation, and contingency.
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1. Proposal
1
Working Title:
JS Fitness
Audience:
My primary audience is middle class, 25–45-year-old women in the emulator psychographic. My
project would appeal to this person because this type of audience group would be the most likely
to want to do fitness and get a personal trainer. My product would appeal to 25–45-year-olds
because this age group is stereotypically fitter and more likely to take up fitness. My product would
appeal to middle class people because they are more likely to go to the gym or get a personal
trainer. My product would appeal to women because the personal trainer that I am marketing for is
a female so this would naturally attract women.
Rationale (approx. 100 words)
Through the year I have done lots of projects that have helped me to make my choice for this
project. The projects have helped me to see my strong points and weak points and also what I
have enjoyed more than others. The project that I enjoyed the most (prior to the FMP) was the
music video project as I enjoy and specialise in video production and editing. Throughout the
project I learned more about video production and I could really show my strengths. I knew I
wanted to do an FMP with video production because that is where most of my strengths are and it
is also what I am passionate about. Studying editing and camerawork on the music video project
had the biggest impact on my choice for the FMP.
Project Concept (approx. 200 words)
The concept for my project is going to be promotional content for a personal training brand. I will
be creating a promotional video, a logo and a social media page for a client. The promotional video
will include features of the personal trainer doing their workout routine and it will show the different
exercises in detail to help the audience progress and to also draw them in and make them want to
buy the product. The logo will feature on the social media pages as a profile picture, and it will also
appear at the start and end of the video. This is to associate the logo with the brand and to grow
the brand and company. I will need to conduct lots of research to help me with my product. For
example, I will need to research different videos like workout montages and promotional
montages. This will help me to learn camera techniques and also editing techniques to make my
product the best that it can be. Another thing that I will need to research would be different
personal trainer logos and how they look. I would research this because it will help me to get an
idea of what style, fonts, colours and size they use so that I can make it as professional as
possible. Finally, I would also research social media pages and how they reach out to their
audience and what content they post to do this. This is vital in knowing what to post, how often and
what other techniques I can use. All of this research will help me develop my project and make it
as professional as I can.
Evaluation (approx. 50 words)
I plan to evaluate my work by comparing it to other existing products and seeing how mine
compares and if it is professional and looks good. I will also evaluate my time management and
planning and see if any of these factors could have affected my final product in a positive or
negative way.
2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
2 Product + Audience
Research
3 Production Experiments
4 Pre-Production and
Planning
5 Production
6 Production
7 Production
8 Production
9 Evaluation
10 Development +
Contingency
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.
