The document proposes a watch advertisement project targeting wealthy men aged 30-45. Research will include analyzing competitor ads, magazines, and posters to inform the watch ad, poster, and magazine. Camera techniques from previous projects will be applied. Progress will be tracked over 10 weeks, beginning with research and planning followed by production. Work will be evaluated by comparing it to professional examples and gauging audience response.

1. Proposal
1
Working Title:
Time Maker
Audience:
My target audience will be for the higher-class men, as I am advertising a very expensive manly
watch so this will be pointless for middle class as they won’t be able to afford it as well as making it
gender neutral product as it is a man’s watch. Furthermore, an age range that I am having for my
target audience will be for 30-45-year-old men as at this age they will have enough money for the
watch as the younger you are the less money you have for example an 18-year-old will be unable
to get the watch as it will be too expensive most likely for them to buy. I am trying to target the
higher class who like to go travelling to places this way they will be able to show off their watch
and it will be worldwide, also it will make the watch more desirable to the audience. My product will
appeal to my target audience as I will be adding images and more into the products that interest
my target audience such as cars, designer clothes and more. Furthermore, I believe that my
product will appeal to my target audience by their age as my audience’s age is 30-45-years-old
men, at this age they will be wanting to have something flashy but simple at the same time, so I
will be showing it to be a simple yet appealing watch to have I will somehow show the watch to be
unique compared to others.
Rationale (approx. 100 words)
I have learnt in Photoshop about gradients and how simple it is yet it is very effective as it changes
the atmosphere of the product. For example, I am able to have the background fade out with any
colour I am wanting to use this is effective as it makes the product look more professional. Another
useful skill I have acquired is that I have learnt how to use the blending options to my advantage
as I can now add different effective skills to my work. For example, I could use satin effect to make
the image that I have selected look darker or even add in a fade just simple things like this make
the product more appealing for the target audience. This year with the projects that we have done I
was able to get creative with various camera angles and techniques that I could use to change the
angel and the effect of the images/ videos. So, I decided to do something where I could show of
my skills with different camera angles and then I wanted it to be something to do with
advertisement as I am wanting to go into this after college. Due to the fact of my knowing what I
am doing because of the music video at the start of year I am able to get a better product outcome
at the end of the FMP, this will have impacted my final piece massively as I know what angles are
god for different shots and I now know how to edit them and make them look creative.
Project Concept (approx. 200 words)
For my FMP, I am basing it off a watch the products I am going to make is a: watch advert, poster
and a magazine for the watch. Before I create these products, I will need to research the product
before I can make them, the things I will need to research is pre-existing example of other
producers work such as see how they have created the watch adverts. The effect of this is that I
can compare it to my work and see what improvements I can make to it to improve it after I have
done this I will be able to see what other camera angles the producer has used and see about
using it in my work this will make the audience more interested in my work as it will look a lot more
professional. For the research for my magazine and poster I am able to do these two at the same
time as they are both practically the same thing, for this I will be researching the layout, colour
scheme, fonts and props used. The effect of this is that I can compare my work to others and see
how I can improve mine and see what colours they have used and why. The colour scheme is one
of the most important things I need to research a is need to see why the producers have sued
them colours for example if there’s a dark colour scheme of black, grey and white. After I have
done the research making it will be a lot easier and I will be able to come out with better results s I
will know what I am creating and how to create as most of the things that have been made for
watch magazine/ posters are fairly simple yet effective. As before I did this project I had a quick
look at existing products, as I could tell a lot of them where adding in fades and gradient overlays.
The reason to why they have done this is to show the audience only the watch as they are wanting
to try and sell this and they are not wanting to show the audience that is unnecessary. Finally this
makes the product look smart and professional and this will make the target audience trust the
product as it is very expensive hey will want to have some reassurance.

2. Proposal
2
Evaluation (approx. 50 words)
I will be planning on evaluating it by comparing it to other existing work done by professionals, this
will give me a good indication to weather it has the same effect upon the target audience as I am
wanting to draw them into the products.
how do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal

2 Product + Audience
Research

3 Production Experiments 
4 Pre-Production and
Planning

5 Production 
6 Production 
7 Production 
8 Production 
9 Evaluation 
10 Development +
Contingency

Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3.