The student proposes a project creating promotional content for a personal training brand, including a promotional video, logo, and social media page. Research will include analyzing existing workout videos, logos, and social media strategies. The video will feature a trainer's routine and exercises. Evaluation will compare the project to other products and review time management through weekly diaries. The goal is to create professional promotional materials for a fictional client.

1. 1
Centre Name and Number:
York College 48357
Student Name and Number:
Stephen Royle
5213414981
Project proposal title and date:
JS Fitness
Main area of activity:
The medium I will be working in will be the film and video production area.
Rationale:
Through the year I have done lots of projects that have helped me to make my choice for this
project. The projects have helped me to see my strong points and weak points and also what I
have enjoyed more than others. The project that I enjoyed the most (prior to the FMP) was the
music video project as I enjoy and specialise in video production and editing. Throughout the
project I learned more about video production and I could really show my strengths. I knew I
wanted to do an FMP with video production because that is where most of my strengths are and it
is also what I am passionate about. Studying editing and camerawork on the music video project
had the biggest impact on my choice for the FMP.
Project Concept:
The concept for my project is going to be promotional content for a personal training brand. I will
be creating a promotional video, a logo and a social media page for a client. The promotional video
will include features of the personal trainer doing their workout routine and it will show the different
exercises in detail to help the audience progress and to also draw them in and make them want to
buy the product. The logo will feature on the social media pages as a profile picture, and it will also
appear at the start and end of the video. This is to associate the logo with the brand and to grow
the brand and company. I will need to conduct lots of research to help me with my product. For
example, I will need to research different videos like workout montages and promotional
montages. This will help me to learn camera techniques and also editing techniques to make my
product the best that it can be. Another thing that I will need to research would be different
personal trainer logos and how they look. I would research this because it will help me to get an
idea of what style, fonts, colours and size they use so that I can make it as professional as
possible. Finally, I would also research social media pages and how they reach out to their
audience and what content they post to do this. This is vital in knowing what to post, how often and
what other techniques I can use. All of this research will help me develop my project and make it
as professional as I can.
How will the project be evaluated and reviewed:
I plan to evaluate my work during production by keeping a weekly diary. In this I will write about
what I have been doing, how I did it, how did it turn out and if there is anything I could have done
to improve it. Doing this will help me to keep a concise log about what I was doing and when so
that I can evaluate this after production. I plan to evaluate my work after production, by comparing
it to other existing products and seeing how mine compares and if it is professional and looks
good. I will also evaluate my time management and planning and see if any of these factors could
have affected my final product in a positive or negative way.

2. 2
Bibliography:
Jess Sanderson. (2021) Client Interviews (conducted on 24/03/2021)
1. Almanza, G. (2019). Cinematic Workout Video (With Tiana). [online]
www.youtube.com. Available at: https://www.youtube.com/watch?v=_WO68Y-
VBX8 [Accessed 27 Apr. 2021].
2. Lane, E. (2019). Men’s Health UK. [online] Men’s Health. Available at:
https://www.menshealth.com/uk/ [Accessed 16 Apr. 2019].
3. Marketing, S. (n.d.). Personal Trainer Logo - Tap the link now to Learn how I
made it to 1 million in sales in 5 … | Fitness logo design, Personal trainer logo,
Personal trainer business. [online] Pinterest. Available at:
https://www.pinterest.ca/pin/184858759688647849/ [Accessed 27 Apr. 2021].
4. Medvedev, A. (2019). Under Armour | Cinematic Workout Video | Sony a6500.
[online] www.youtube.com. Available at:
https://www.youtube.com/watch?v=t80Od-iIgIA [Accessed 27 Apr. 2021].
5. www.hearst.co.uk. (n.d.). Men’s Health | Hearst. [online] Available at:
https://www.hearst.co.uk/brands/mens-health.
6. www.youtube.com. (2018). Anthony Joshua - Workout Motivation 2018. [online]
Available at:
https://www.youtube.com/watch?v=BFWW90G5SGc&list=LL&index=10&t=37s
[Accessed 27 Apr. 2021].
7. Dennis Publishing. (n.d.). Cyclist. [online] Available at:
https://www.dennis.co.uk/brands/lifestyle/cyclist/ [Accessed 28 Apr. 2021].
8. Trainerize.com. (2012). Trainerize | #1 Software for Fitness Professionals. [online]
Available at: https://www.trainerize.com/ [Accessed 17 Jan. 2020].

3. 3
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  List multiple ideas and come up with pros and
cons. Choose final ideas and select the best one.
2 Research  Research different products, videos, logos
websites and social media. Analyse all products
for techniques I can use, how they target their
audience and other features I can use.
3 Research  Research audience and ways to target my
specific audience. Use media packs and
websites from Heart, Men’s Health etc.
4 Pre-production & Planning  Start to do some experiments of logos,
transitions, effects and fonts. Then annotate and
evaluate the experiments and note down
anything that I can use in my final project.
5 Pre-production & Planning  Plan everything that I need ready for production.
Make a shot list, call sheet, location recce, health
and safety, contingency plan and production
schedule.
6 Production  Film shots and check them over to make sure I
have shot everything at each location.
7 Production  Begin assembly of clips and begin adding effects
and transitions.
8 Production  Add transitions and effects fully and in the correct
place.
9 Production  Colour grade the whole sequence, render and
export.
10 Production  Make logo and social media pages.
11 Evaluation  Evaluate my work against existing products. Look
through screenshots and diaries and evaluate
them.
12 Improvements  Improve anything I have found whilst evaluating
or from what audience/ peers have said.