This document outlines a student's proposal for a short film project. It discusses the target audience which is people aged 16-25 of all social statuses and genders. The concept is a comedy/horror film where the main characters fall down stairs and hear "That wasn't supposed to happen". Production will use a camera, sound recorder, and Premiere Pro with training. Evaluation will analyze feedback, planning, and compare the final film to other horror shorts. A schedule outlines pre-production, filming, post-production, and screening over 5 weeks.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
My audience age group is 16-25, because I feel as if this audience will connect with my film more
than any other age range. My product will be aimed at both male and female because my film will
have both male and female characters in, I have decided to aim my product at all social statuses,
by doing this my film will be accessible to anyone with no restrictions. I think my product would
appeal to this age group because the content of my film is very much designed for this audience
type, because my content is funny but also quite scary. I think my product will appeal to males
more than females because I have chosen to use male main characters within my film therefore
males would connect more with this.
Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
The concept I have decided to do for my product is, having a person accidently falling down some
stairs, then having someone say “That wasn’t suppose to happen” before with happens I have
decided to start my film with having the two characters running. I also have decided to add sound
effects to certain scenes throughout my film.
Production Techniques (approx. 150 words)
What specialist techniques do you need to consider? (e.g. green screen, Steadicam, post-
production, sound, etc)
Does this require any specialist equipment/training/demos?
When I come to produce my product, I will need to consider the different production techniques,
during my production I will be using a camera, a voice recorder and Premiere Pro. I will be getting
all of the equipment needed for my production from college, before I use the camera for filming I
will be given a demonstration on how to use it.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.
When I have finished the production of my film, I will evaluate all of the stages leading up to my
production. To do this I will look at all of the feedback I have been given and look at how it has
impacted my product for the better or worse. I will also evaluate my planning stage and see if using
certain techniques were beneficial to my product, another way I plan to evaluate my work is once I
have finished making my product I will place it against existing short films within the horror genre to
see the strengths and weaknesses of both products and to see what I could of done better or
differently if I had been given more time.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
 I made our own short
film experiments and
looked at existing
short films of my
chosen genre.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
 I detailed the type of
audience I want to
aim my product at.
Discussed the
concept of my
product.
3 -Pre-production
-Filming
 This week I will be
pre-producing work
based on short films
before I go to produce
my short film.
4 -Filming/Editing  This week I will be
beginning the
production of my
short film, filming
footage and then
editing it.
5 -Post-production
-Screening/Evaluation
 This week I will have
finished my filming
and editing of my
product, and
screening it for other
people to see.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Kieran Bradley. (2018) Target Audience Research Survey (conducted on 1st December 2017)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
3. Hutchinson, C. (12th November 2015). Aesthetica Short Film Festival in York could grow longer after record figures for 2015 event. Available:
http://www.yorkpress.co.uk/news/14027382.Aesthetica_Short_Film_Festival_in_York_could_grow_longer_after_record_figures_for_2015_event/.
Last accessed 5th December 2017.
4. A non. (2016). Film and Movie Industry - Statistics & Facts. A vailable: https://www.statista.com/topics/964/film/. Last
accessed 5th December 2017.
5. A non. (2014). Cinema audience distribution in the United Kingdom (UK) as of 2014, by age and gender. A vailable:
https://www.statista.com/statistics/296240/age-and-gender-of-the-cinema-audience-uk/ . Last accessed 5th December 2017.
6. A non. (2015). Audience BFI Research and Statistics . A vailable:
researchhttp://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-audiences-2015-11.pdf . Last accessed 5th December 2017.
7. A non. (2017). The Most Utterly Terrifying Figures in Horror Film .A vailable: https://www.ranker.com/crowdranked-list/the-
most-utterly-terrifying-figures-in-film . Last accessed 5th December 2017.