This document provides guidance for answering evaluation questions about a media project. Question 1 asks how the media product uses, develops or challenges conventions of real media in its genre. Question 2 asks how effective the combination of the main video product and ancillary materials (like a digipak and advertisement) are. Question 3 asks how media technologies were used in the construction, research, planning and evaluation stages of the project. Question 4 asks what was learned from audience feedback about both the ancillary materials and the main video product.