This proposal outlines a music video project for the song "Gold" by EDEN. The target audience is teens and young adults aged 15-25, mainly lower and middle class males who can relate to the songs themes of relationships and inner thoughts. Pre-production work like audience research of EDEN's videos informed the gloomy, slow-paced concept using different shots to represent past and present. Filming will use various camera techniques to resemble an amateur recording style. Post-production will include color tinting, cassette effects, and flickering to achieve the desired aesthetic and represent memories. Evaluation will analyze technical and aesthetic qualities, audience appeal, and received feedback through a PowerPoint presentation.