Stephen kept a weekly diary of his work on a new project called The Grid, which was aimed at 16-18 year olds. Over the first three weeks, his group did audience research, developed ideas for The Grid by looking at how different audience types would react and creating an audience profile, and came up with the idea to make short documentary clips about music tastes among teens. In week 3, Stephen designed the logo and ident for The Grid. He struggled to communicate with his group that week as they were both sick. In week 4, Stephen had COVID and could only do limited work communicating through Teams. He completed filming his live music video production in week 6 but had some technical issues with a gimbal. Stephen spent

1. Weekly diary
Stephen Royle

2. Week 1
This has been the first week of our new project. The first
day we had the brief about the new project. We need to
make content for a platform that is called, The Grid and it
is aimed at 16–18-year-olds. This first week has been
audience research. My group has worked collectively on
audience research this week. We have specifically worked
on social media platforms for most of the week and
where we would share our products. We have also
conveyed an audience survey and analysed it. This week
has been successful overall and we have got some good
research done as a team.

3. Week 2
This week we have developed our ideas of, ‘The Grid’ in more detail. We have looked at
how our different types of audience would react to the product and how we can make our
product appealing to them. We have composed an audience profile which will help us to
remember who our audience are and keep all their attributes in one profile. We also
developed our ideas on the word, ‘Grid’ and what it can connotate. We used this
information to make a logo concept and think about the deeper meanings of the word.
Over the week we used our research to get some content ideas together. We came up with
the idea of showing the differences in music taste with teens. We want to make short
documentary style clips including interviews and vox pops. Overall this week has been
successful and we have worked well as a team to get a good concept for our product.

4. Week 3
This week we have been working on making the content for our platform the grid. I have
been working on the logo and the ident for the grid and designing ideas for both. I did 2
mock-ups of a logo and picked the best one. The one I picked was simple and slick. I then
shared it with my group and we decided that it needs a bit of colour. I tried a few different
colours and colour patterns but decided on a nice light blue colour. This colour worked the
best with the logo and the style and looked good as well. After I had completed the logo I
moved onto the ident for our platform. I brainstormed a couple of ideas and came to the
idea of the logo being central and getting larger. I also wanted a moving background. For
this I got two moving stock background layers that I merged together by using the opacity
tool. I then added some lens flares and light lines. I also added a soundtrack that went well
with the look and style of the ident. This finished it off and made it look like a professional
ident. The hardest part about this week was the fact that I was in class on my own as both
of my colleagues were off sick. To get around this we communicated through Microsoft
teams and we were still able to make decisions together. It was harder than usual but we
were able to solve the problems we faced.

5. Week 4
This week I had a positive case of Covid 19. I was able to work from home in the back end
of the week. We struggled to communicate as it was done through teams. I was able to do
some more audience research but not much else. Not a very productive week so I will be
on catch up next week.

6. Week 5
This week I have been planning for my project. I have a solid idea of a live video production
and I have fully planned and mapped out how I will do it. I have submitted all my previous
work and I am ready to begin production.

7. Week 6
This week I completed filming my product. It is a live production featuring a local 5-person
band. I had a 4-camera setup 3 static cameras and one handheld camera on a gimbal.
Everything went well apart from a gimbal calibration issue I had early on. I couldn’t
calibrate the gimbal, but I had a backup gimbal, so I changed it over and started the shoot.
The music will be recorded and edited externally. I will begin editing next week.

8. Week 7
This week I completed my first week of editing. I have had to use a basic draft version of
the music as the main version is currently still being edited. This has slowed me down as I
have had to spend time working out the levels of the music as the guitar is the main sound.
I should have the finished music for next week.

9. Week 8
This week I was able to finish my edit. I was finally able to get the finish version of the
music. I could then put the final version In the video and fix any final issues. I then added
the logos and submitted the video.

10. Week 9
This week I started and completed my evaluation for the project. I evaluated my planning,
production and future choices. This process was good as it showed my strengths,
weaknesses and what I would do in the future. Overall, I have enjoyed this project
thoroughly and it has helped me to decide my project choice for the final major
product.