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Graduating from Social Media to Running a Social Business
1. Graduating from Social Media
to Running a Social Business
When Social Media is no longer a shiny object
how does it actually MATTER for your business?
Laura “@Pistachio” Fitton
2. Social’s Not Just for Marketing…
Use it to Generate Real Business Impact:
1. Attract
a targeted, engaged following
2. Build engaged community
with actual business impact
3. Source Leads
and nurture valuable relationships
4. Develop relationships
With media and influencers
15. Know Your Personas, Cold
• Write down everything you know
• What are their challenges?
• How are they measured?
• What do they read?
• What (and where) do they share on social
media?
16. • Content types that fit with everything you
know about their lives
• Solutions to their challenges
• Tools to help them crush their numbers
• Must-read articles and digests
• Shareable items that will make them look
good
Share This
19. 35
Be
generous.
• the more you give,
the more you get
• build trust, credibility,
& goodwill
• increase # of pages &
inbound links
20. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
40. 4 FREE Tools for You…
Your marketing grade &
how to improve it
http://grader.com
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http://hubspot.com/library
Academy
http://academy.hubspot.com
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