Successfully reported this slideshow.
Digital Space Consulting
THE “HOW TO” BUILD YOUR SOCIAL STRATEGY
Tips | Tricks | Platforms | Tactics
“We are the CEOs of o...
Who We Are
• Digital agency with over 10 years experience in content, creative, communications,
and analytics
• Passionate...
What We Do
3
Digital Communication Initiatives
Technology Components
Analytics & Reporting
SOCIAL MEDIA ECOMMERCEDIGITAL
M...
My Background
Worked for
“Big” agencies
Started
my own agency
Now work with
other agencies
on client work
The problem you’re trying to solve
5
YOUR FIRST MISTAKE
Assuming people are rational
YOUR THIRD MISTAKE
Assuming that once...
Why social media should be a part of
6
your strategy
1. Gain visibility
Unlimited access to professionals, organizations, ...
of small business
marketers plan to increase
their use of social media
this year.
of small business
Marketers spend at lea...
Do you know?
8
Do you know these people?
What about these people?
Let’s start with some videos
9
Social
Media 2013
Marketing Fundamentals
Don’t Change
What happens every 60 seconds on the
internet
10
• 695,000 FACEBOOK STATUS
UPDATES
• 1,500 BLOG POSTS
• 100+ NEW LINKEDIN ...
The New Reality…
If companies don’t know you’re out there, you never get the OPPORTUNITY to
be considered The Customer is ...
Why social matters
12
1. Build relationships
• Support network
• Lead generation
2. Raise visibility
• Increased awareness...
The “How To” Social Media for Business
Hello World…
13
What do I need to do first?
• Become a student of each platform
• Engage and start conversations
• Make sure that your pro...
Can you show me a couple of examples?
• Be findable – What happens when someone Google’s your name?
• Offer help and answe...
Profile: Scott Monty, Ford
16
But, Where Do I Get Started
People are using the Internet to talk about your brand, products,
competitors, customers, and ...
3 easy ways you can leverage social
media
And get started
- Market intelligence
- Understand your customers and competitor...
So how do you make the most of your
19
social media marketing efforts?
ADD VALUE
Share content that your audience will fin...
Curate | Build | Manage | Measure
Get content
• Google Alerts
• AllTop.com
• SocialMention.com
• Feedly
• Mention
Build a ...
• What you will be able to do
• Schedule tweets/Facebook/LinkedIn posts automatically
• Manage multiple social profiles
• ...
Simplest Place To Start (Industry)
22
Simplest Place To Start (Competitor)
23
Simplest Place To Start (Identify Problems)
24
Simplest Place To Start (Listen)
25
Starter Matrix – What You Need
Content Sources Profiles Marketing Tools Simple One
Pager
What Else You Need
Google Alerts ...
Starter Matrix – What You Need
Collaboration Tools Content Tools Google Tools (Chrome
Extension)
Who I Read
Storyboardthat...
8 Point Guide to Bootstrap Your Personal Brand
28
Where to start
• Stop planning and start doing
• Position yourself again...
Create social profiles
Optimize your
profiles to let
customers,
partners, and
vendors find you
Become a student of
social ...
Where We Connect
30
Member since 2010
Current Speaker for Pubcon
2013 Speaker
Board Member since 2013
Member since 2010
Digital Space Consulting
Create. Connect. Engage.
Thank You.
How to Contact Us
DigitalSpaceConsulting.com
James@digitalspaceconsulting.com
Linkedin.com/in/Jloomstein
Twitter.com/jloom...
Upcoming SlideShare
Loading in …5
×

SMU MBA Social Media Strategy

711 views

Published on

Presented by Digital Space Consulting. Creating your social media strategy. SMU Cox MBA Program. March 2014.

Published in: Business, Technology
  • Be the first to comment

SMU MBA Social Media Strategy

  1. 1. Digital Space Consulting THE “HOW TO” BUILD YOUR SOCIAL STRATEGY Tips | Tricks | Platforms | Tactics “We are the CEOs of our own companies: Me Inc.”
  2. 2. Who We Are • Digital agency with over 10 years experience in content, creative, communications, and analytics • Passionate about the tools, platforms, and technology used to connect and engage consumers • Focused on empowering brands and customers by enabling them to research, relate and engage with each other • Entrenched in execution and creating a blueprint from here to there 2
  3. 3. What We Do 3 Digital Communication Initiatives Technology Components Analytics & Reporting SOCIAL MEDIA ECOMMERCEDIGITAL MESSAGING WEB CONTENT MANAGEMENT ECOMMERCE EMAIL / MARKETING SOCIAL COMMUNITIES SOCIAL PROFILING WEBSITE WIDGETS VIDEO SEO/SEM WEB ANALYTICS BUSINESS INTELLIGENCE STRATEGY + PLANNING INTERNET MARKETING
  4. 4. My Background Worked for “Big” agencies Started my own agency Now work with other agencies on client work
  5. 5. The problem you’re trying to solve 5 YOUR FIRST MISTAKE Assuming people are rational YOUR THIRD MISTAKE Assuming that once someone knows things the way you know them, they will choose what you choose YOUR SECOND MISTAKE Assuming people are eager to change 1 2 3
  6. 6. Why social media should be a part of 6 your strategy 1. Gain visibility Unlimited access to professionals, organizations, prospects, and customers in your target market 2. Provide transparency Being open and honest allows you to connect with others on common ground 3. Helps you ‘get to give’ Ask for help only after offering help to others the majority of the time 4. Allow ‘nobodies’ to become ‘somebodies’ Create and cultivate your personal brand
  7. 7. of small business marketers plan to increase their use of social media this year. of small business Marketers spend at least 10 minutes on social media marketing per day. Of small business marketers spend an hour or more on social media marketing per day. Social Media marketing isn’t a fad 7 More and more small businesses are leveraging the power of social
  8. 8. Do you know? 8 Do you know these people? What about these people?
  9. 9. Let’s start with some videos 9 Social Media 2013 Marketing Fundamentals Don’t Change
  10. 10. What happens every 60 seconds on the internet 10 • 695,000 FACEBOOK STATUS UPDATES • 1,500 BLOG POSTS • 100+ NEW LINKEDIN ACCOUNTS • 694,455 GOOGLE SEARCHES • 98,000 TWEETS • 13,000 IPHONE APPS DOWNLOADED “Marketing today is about creating brand value by helping customers, not creating documents and blue pens with your logo on them.”
  11. 11. The New Reality… If companies don’t know you’re out there, you never get the OPPORTUNITY to be considered The Customer is in CONTROL. Your company, product, service, brand, reputation, etc. is now a search result… 11
  12. 12. Why social matters 12 1. Build relationships • Support network • Lead generation 2. Raise visibility • Increased awareness of you and your services 3. Demonstrate expertise • Opportunities to show thought leadership 4. Go public • Come out from behind the curtain • Find your voice/niche/point of view Share links Amplify others Give tips Be a resource Show expertise Blog Blog comments Social Networking LinkedIn
  13. 13. The “How To” Social Media for Business Hello World… 13
  14. 14. What do I need to do first? • Become a student of each platform • Engage and start conversations • Make sure that your profile is updated / keyword focused • Share content (articles, videos, webinars, events, etc.) • Center profiles on who you are, what you’re about, and how you help • Create a home online (social home) • Keep the personal personal and business strictly business Go ahead, ask the question - What’s the ROI of social media??? Create profiles – engage 14 42% havegeneratedcustomers throughFacebook 48% havegeneratedcustomersthroughTwitter 57% ofbusinesseshavegeneratedcustomers throughLinkedIn CUSTOMER ACQUISITION
  15. 15. Can you show me a couple of examples? • Be findable – What happens when someone Google’s your name? • Offer help and answer questions • Share useful content (Articles, Blogs) • Become a student of each platform 15
  16. 16. Profile: Scott Monty, Ford 16
  17. 17. But, Where Do I Get Started People are using the Internet to talk about your brand, products, competitors, customers, and clients – are you listening? Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem. WHERE TO LISTEN • Google Alerts • LinkedIn • Alltop.com • Search.Twitter.com • FollowerWonk.com • HelpAReporter.com (HARO) • Feedly • Socialmention.com • Topsy.com WHERE TO SHARE • Blogs • Forums • Twitter – hashtags / twitter talks • Facebook – status comments / groups • Linkedin – Groups • Quora • Review sites – Amazon / YouTube / Yelp • Yahoo Answers 17
  18. 18. 3 easy ways you can leverage social media And get started - Market intelligence - Understand your customers and competitors - Track keyword mentions for your products services1- Identify opportunity - Listen for keywords - Identify influencers - Find prospects who are trying to find you 2- Build thought leadership - Become an expert in your niche - Grow your tribe / create authority3 18
  19. 19. So how do you make the most of your 19 social media marketing efforts? ADD VALUE Share content that your audience will find helpful, informative, or entertaining
  20. 20. Curate | Build | Manage | Measure Get content • Google Alerts • AllTop.com • SocialMention.com • Feedly • Mention Build a team • Crowdspring.com • eLance.com • Contently.com Manage your message • Hootsuite.com • Buffer Track • Who are you writing for? • What is the purpose? • What is the call to action? • What are you measuring? The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media. 20 Measure • Twitter followers / @ Mentions • Linkedin Followers • LinkedIn connections / profile views 5
  21. 21. • What you will be able to do • Schedule tweets/Facebook/LinkedIn posts automatically • Manage multiple social profiles • http://hootsuite.com/help Simplest Place To Start? 21
  22. 22. Simplest Place To Start (Industry) 22
  23. 23. Simplest Place To Start (Competitor) 23
  24. 24. Simplest Place To Start (Identify Problems) 24
  25. 25. Simplest Place To Start (Listen) 25
  26. 26. Starter Matrix – What You Need Content Sources Profiles Marketing Tools Simple One Pager What Else You Need Google Alerts LinkedIn Google Trends About.me Gmail account LinkedIn Twitter Google AdWords Magnt.com Pocket Alltop Facebook SavePublishing.com Tumblr.com Twitter Feed Feedly Pinterest Followerwonk.com Buffer SocialMention.com Instagram Fanpage Karma HootSuite Newsle Quora LinkedIn Maps Unroll.me Stumbleupon Google+ Mention Mapp Elance.com /Odesk.com Mention About.me Manage Flitter 26
  27. 27. Starter Matrix – What You Need Collaboration Tools Content Tools Google Tools (Chrome Extension) Who I Read Storyboardthat.com Contently.com Rapportive Copyblogger / New Rainmaker Trello.com WriterAccess.com Boomerang Seth Godin / Start-up School HipChat.com TextBroker.com Moz.com / White Board Friday Basecamp Chris Brogan Dropbox Social Media Examiner Mashable Social Media Today Gary Vaynerchuck 27
  28. 28. 8 Point Guide to Bootstrap Your Personal Brand 28 Where to start • Stop planning and start doing • Position yourself against the brand leader • Be freakishly persistent (comment, re-tweet, ask a question) • Associate with winners (customers/employees/vendors/peers) • Do favors for free (read comments) • Be a connector to establish a strong peer group / Be a great resource • Partner with bigger people (get a sense of what’s important) • Get a duck • Build your team • Invest in tools that either save you time, make you money, or make you look smart • Perfection is the enemy of good • Replicate, scale, iterate, repeat Final thought Follow on Twitter/LinkedIn: Find out their interests, the kinds of things they share, and most importantly, the content gets the most traction from their audiences.
  29. 29. Create social profiles Optimize your profiles to let customers, partners, and vendors find you Become a student of social platforms Establish a social home Engage and start answering questions Include keywords that are relevant to your type of business Write profiles about who you are, what you do, and how you can help Follow your metrics • Who are you writing for? • What is the purpose? • What is the call to action? • What are you measuring? Have a game plan 29 Stay connected to the conversation Don’t be upset with the results you didn’t get from the work you didn’t do
  30. 30. Where We Connect 30 Member since 2010 Current Speaker for Pubcon 2013 Speaker Board Member since 2013 Member since 2010
  31. 31. Digital Space Consulting Create. Connect. Engage. Thank You.
  32. 32. How to Contact Us DigitalSpaceConsulting.com James@digitalspaceconsulting.com Linkedin.com/in/Jloomstein Twitter.com/jloomstein Slideshare.net/jloomstein/presentations 32

×