Get Started With Social Selling For Your Business
•Download as PPTX, PDF•
0 likes•80 views
Curious how to get started with social selling for your small business? You must create a strong foundation. Here are the first three steps to take—and why!
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (16)
Similar to Get Started With Social Selling For Your Business
Similar to Get Started With Social Selling For Your Business (20)
Recently uploaded
Recently uploaded (20)
Get Started With Social Selling For Your Business
- 1. Social Selling Making Social Work for Your Business
- 2. Get this feeling when you hear the term “Social Selling?” You’re not alone.
- 3. What’s in it for you? By the end of this webinar, you will: Understand exactly what social selling is—and what it’s not! Take three steps to become a social seller Get your social selling questions answered
- 4. What is social selling for?
- 5. 75%Of business-to-business (B2B) buyers use social media to research vendors. —IDC Social Business Study, February 2014
- 6. What exactly is social selling? Social selling is effectively using social media to connect with prospects and buyers. It’s really that simple.
- 7. “Social selling expands on the age-old basics of getting to know your customers and meeting their needs.” Jon Ferrara CEO of Nimble
- 8. Three Steps to Become a Social Seller
- 9. 1. Refresh Your LinkedIn Profile Your personal LinkedIn profile is the starting point to becoming a successful social seller. Looking good online is key.
- 10. 2. Optimize Your Twitter Profile Your Twitter profile must match the messaging and look of your LinkedIn profile. Create a cohesive brand experience.
- 11. 3. Begin Listening on LinkedIn & Twitter LinkedIn Social Listening Checklist Read through your LinkedIn newsfeed Join 5-10 LinkedIn groups in your industry Check your Notifications Twitter Social Listening Checklist ● Create Twitter lists to follow prospects, buyers and competitors ● Start using a social listening tool, like Tweetdeck ● Follow hashtags and keywords in your social listening tool
- 12. Social selling is a two- way conversation. Emphasize more “social,” less “selling.”
- 13. Questions? Type your questions into the chat box!
- 14. Thanks! Let’s get connected! Mindi Rosser Twitter: @mindirrosser mindi@mindirosser.com http://www.mindirosser.com
Editor's Notes
- When I talk to people about social selling and what they think it is, I get this look. The term is thrown around as if everyone should just know what it is. It is no longer enough to invest in social media marketing and hope that your company’s inbound marketing strategy generates leads, who turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. If you’re like many sales and marketing leaders, you are eager to design, develop and execute programs that impact the company’s bottom line. You are searching for the most effective tips and tricks — no fluff — only what works.
- Let’s discuss how you can weave social selling into your social media programs.
- Ask them to type their answers into the chat. Give them a minute to find out what they think social selling is for.
- Even if you’re in a B2C business, your buyers are still looking you up on social media. If you are not actively engaging on social media, you are missing a huge opportunity to connect with these buyers and make a great impression.
- Marketing precedes sales, and it’s no different online. As messaging is seen, and people come to know, like and trust you, inquiries are then made about services, collaborative effort and other opportunities. The starting point for a sales conversation are the consistent insights that you share on social media, the insights your intended clientele are looking for. Social Selling is a mindset shift. It’s approaching social media with the intention of connecting with buyers — not just broadcasting your message. Social media marketing is more about your online presence and raising awareness. Social selling has more of a focus on moving customers through the buyer’s journey and working towards a sale.
- Ask them to rate their LinkedIn profile on a scale of 1 - 10. Show them my LinkedIn profile and explain why it works. Let them know I’ll share my LinkedIn profile template with them at the end of the webinar. Ask them
- Ask them to name one thing that they are going to improve on their Twitter profile. Show them my Twitter profile and explain why it works. Point out consistencies with my LinkedIn and Twitter profiles. Ask them
- In our eagerness to share our own message, we often fail to listen. Social listening is one of the most important pieces to social selling. You cannot sell anything until you have spent a good amount of time listening to your audience, prospects, buyers and customers on social media.