Inc 500|5000 Laura Fitton Savvies of Social Media

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The slide deck for my Inc 500 keynote: Savvies of Social Media

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Inc 500|5000 Laura Fitton Savvies of Social Media

  1. Savvies of Social Media. Inc 500|5000 Laura Fitton, Evangelist @ HubSpot @pistachio | pistachio@hubspot.com
  2. Laura Fitton, May 2007 Homebound mom. Two kids under two. Where do I upgrade my browser? What’s Web 2.0? NO business network in Boston Twitter is Dumb!
  3. (Don t Believe the) Hype Oneforty.
  4. Laura @Pistachio Fitton “Excited & geeky about where all this leads!" Inbound Marketing Evangelist @pistachio Founder (acq. By HubSpot) A lotta Twitter Readers
  5. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
  6. Twitter-based Software will Change the World
  7. Twitter-based Software HAS Changed the World
  8. We ve Only Just Begun…
  9. NO ONE WAKES UP AND SAYS: “I want to see an ad.”
  10. SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
  11. Your customers are relying more & more on social. 9 out of 10 9 out of 10 Internet users visited a social networking site each month in 2010. 11 Source: comscore, february 2011
  12. 1 out of every 8 minutes online is spent on Facebook. 12 Source: comscore, february 2011
  13. Changes in Consumer Attention vs THEN. NOW.
  14. “ What we really need is a mindset shift that will make us relevant to today s consumers, a mindset shift from telling & selling to building relationships. Jim Stengel Former global marketing officer for Procter & gamble 14
  15. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
  16. Savvies of Social Media: BIG PICTURE •  Be Useful •  Tame the Fox •  Nurture & maintain loose ties
  17. Influence (was) Attract attention to yourself
  18. Influence (is) Provide attention & value to others
  19. Social Media in 2 Words…
  20. “ BE UL EF !!!! US
  21. Image: http://inay.org
  22. Image Credit: Fotographia Guerilla “ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs Tweet ebook! Quote!
  23. Social Media
 in 4 Words…
  24. “ Listen. Learn. Care. Serve.
  25. “ How Can I Get More Followers?
  26. You don t just want a following. 29
  27. You want screaming, raving fans
  28. “ Either write something worth reading or do something worth writing about. Benjamin Franklin Image Credit:" lhalstead"
  29. “ How Can I Get More Followers?
  30. •  the more you give, the more you get Be generous. 35 •  build trust, credibility, & goodwill •  increase # of pages & inbound links
  31. Make 
 stuff 
 people 
 want. •  Educational Ebooks •  How-to videos •  Online Calculators •  Planning tools •  Answers to common questions 36
  32. Be helpful. Helpful is the new viral. Helpful Relevant Remarkable ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-NewViral.aspx#ixzz1GsSghdGN Frequent 37
  33. Generous is the new cautious & controlled. 38
  34. Remarkable is the new ‘business as usual.’ 39
  35. Link love is the new ad buy. 40
  36. 41
  37. Savvies of Social Media: TACTICS •  We drink our own champagne •  Here’s lookin at YOU, #inc5000
  38. You don’t find customers anymore. They find you.
  39. Context creates the inbound experience. EMAIL SALES SOCIAL WEBSITE
  40. SOCIAL INBOX http://bit.ly/trySI
  41. It’s so easy, even a CEO can use it!
  42. OUR OWN CHAMPAGNE
  43. OUR OWN CHAMPAGNE
  44. OUR OWN CHAMPAGNE
  45. OUR OWN CHAMPAGNE
  46. OUR OWN CHAMPAGNE
  47. OUR OWN CHAMPAGNE
  48. OUR OWN CHAMPAGNE
  49. OUR OWN CHAMPAGNE
  50. OUR OWN CHAMPAGNE
  51. OUR OWN CHAMPAGNE
  52. OUR OWN CHAMPAGNE
  53. OUR OWN CHAMPAGNE
  54. Savvies of Social Media: TACTICS •  We drink our own champagne •  Here’s lookin at YOU, #inc5000
  55. http://www.shiftcomm.com/2013/09/ twitters-newest-hidden-feature-websiteanalytics/
  56. Savvies of Social Media: VISION •  We’ve only just begun…
  57. Global Sensing and Signaling Network
  58. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
  59. “ Any to Many
  60. 6.8 BILLION.
  61. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  62. grader.com
  63. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  64. hubspot.com/library
  65. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  66. academy.hubspot.com
  67. Savvies of Social Media: NOW, YOU Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
  68. bit.ly/trySI
  69. THANK YOU! For the love of marketing. Laura Fitton, Inbound Marketing Evangelist @pistachio | pistachio@hubspot.com

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