The little black book of social media for business

SOCIAL MEDIA FOR BUSINESS
The little black book of

What does it take to create a killer social
media channel that promotes your brand and
talks to your audience successfully?
Introduction
We’ve compiled this little black book of social media best
practices for Facebook, Instagram, SnapChat, Vine, LinkedIn
and Twitter for businesses looking to harness the unique power
of these social networks.

Chapter one:
Know your social channels
Treating social media as a broadcast media channel and assuming
that all audiences are the same (or will react in the same way to
messaging) is a mistake many brands and businesses make.
Each individual will use a combination of different social media
channels for a variety of reasons and in a multitude of ways.
Knowing what each channel or platform is used for when engaging
in social media will help your channel use the right content and
tone of voice when communicating with your audience.

Get to know your
social channels
Check out our tips and tricks for
each social media platform below!

Chapter two:
Effective Facebook use
Facebook has the ability to increase brand
awareness, website clicks and build a
community that you can engage with.

Give your page a persona and adopt
a tone that reflects your brand.
Facebook tips and tricks
1.

Engage by asking questions and
using open statements. Posts that
include a prompt for conversation
receive 70 per cent more engagement.
2.

Sharing trending curated content will
increase your algorithm and make you
more searchable. Stories that included
“breaking news” received 57 per cent
higher engagement over other posts.
3.

Give your audience a
sneak peek at who you
really are. Sharing fun
pictures from within your
company is a great way to
build audience trust.
4.

Visual is key. Stories with photos
receive greater than 50 per cent
more likes than non-photo posts.
5.

Change your cover image frequently
to tell your evolving story and to keep
your profile fresh.
6.
Extra tips for cover images:
A) Abide by Facebook's guidelines
B) Ensure your image is the right size (grainy is not good!)
C) Integrate the design of your cover image with your profile!
D) Include a 'Call to Action'!

Reward your audience with
exclusive content, such as sneak
peeks of new products.
7.

Share, share and share even more!
Shareable content will make you king!
8.

Use Pages Manager to keep updated
on the go. You’ll never miss a beat
when a community member engages
with you.!
9.

The golden rule of
Facebook?
Don’t blast out marketing adverts without
engaging and sharing with your audience.
Facebook is a community platform, so a
mix of content is essential.

Chapter three:
Instagram means big business
Instagram is the perfect platform for
expressing your brand persona.
Not only is it quick and easy to post a picture,
it also allows you to share your story with
your audience in a visual and creative way.

Instagram tips and tricks
1. Build your fan following. Recently got
a new product in?
Share it on Instagram with a cheeky
shot of you or your employees taking it
for a test drive.

2.Play with filters and
make your image fun.
There are heaps of free
apps you can get to
enhance your images to
make your brand
personality shine.

3.Post regularly. This will
have your name front of
mind with as many
people as possible and
keep your community
constantly entertained.

4.Link your Instagram to your Facebook
account. The more likes you get on
your images, the more you will show up
on people's feeds.

5.Be known as an expert by becoming
a curator of content and growing a well-
targeted audience.
Regram relevant images or posts and
then tag the user to grow your
community and show your authority.

6.Make your followers crave more by
releasing sneak peeks on Instagram.
Use Vine to make a six-second video to
stir up your social media audience with
a new product or the best thing about
your services then share it on
Instagram.

The golden rule of Instagram?
Hashtags are the only way to search on
Instagram, so use three to five per post.
You can also create your own hashtag,
which is a great branding tool, then
encourage others to use your hashtag to be
featured on your page.

The business of Snapchat
Chapter four:
Snapchat is a photo and video-sharing
app that erases your content after a
maximum of 10 seconds.
Brands are using it to connect with the
13 to 25 demographic (Snapchat’s
main audience).

It's time to get snap-happy!
Announce that you're joining Snapchat on
your existing channels and create a teaser
campaign around it to make people know
you’re on the channel.
There’s no point creating an account if no
one is there to receive your content.

Snapchat tips and tricks
1. Send out exclusive sneak
peeks to your followers.

2. Special giveaways: Drive your
audience to your product by giving
them a voucher that can only be
redeemed in your establishment
(keep the 10-second rule very
present).

3. Create contests:
Making people compete for
something is always fun, especially
when they know they can win a
product (enhances brand loyalty).

4. Sending fun, unique content that
your audience may like: Special
calendar date? Why not send your
audience a snap that will make them
smile?

The golden rule of Snapchat?
Keep it casual and fun.
People are letting you message them
directly, so don’t spam them with
advertisements. Speak their language –
remember the demographic you’re
targeting.

Chapter four:
On the grapeVine
Vine is a video app and social media
platform from the creators of Twitter that
allows users to film six-second videos.
Some of the biggest brands are using it to
create fresh and interesting video content
that doesn’t require a lot of production to
go viral.

How to set up a Vine account
If you have Twitter, setting up your
account will take a minute to link.
Add a profile picture and you’re ready
to go. Consider embedding your Vine
videos to your blog, website or
Facebook page for additional exposure.

Vine tips and tricks
1. Tell stories about your brand:
Create six-second fun stories that
show your brand’s values.

2.
Create fun how-to videos:
Six seconds is long enough to show
how to use a product correctly.
How
to

3.
Ask users for opinions:
Create a video asking users which
product they prefer.

4. Create contests:
Ask your audience to create stunning
videos for the possibility to win a prize.

The golden rule of Vine?
Be creative.
The Vine world is full of creative videos
(some of them by brands), so be sure to
make your videos interesting.

11 years old and still going strong
Chapter five:
LinkedIn’s use has dramatically
shifted and has quickly become the
content hub for professionals. It offers
brands multiple opportunities to
connect with the right audience on a
B2B and B2C level.
LinkedIn

LinkedIn tips and tricks
1. Create a Company Page:
This is an opportunity to create an
information hub about your company
that will generate leads.

2.Develop a content calendar:
Grow your company page by posting
daily updates that provide engaging
content.

3.Set up a Showcase Page:
Use this to highlight a particular
product or service feature. (You can
create up to 10 of these.)

4.Be relevant:
Tailor the Showcase
Page and provide
content that appeals to
the specific audience
you are trying to reach.

5.
Visuals attract:
Use engaging visuals on both the
Company and Showcase Page

6.Target your daily content updates:
This will increase audience
engagement by up to 66 per cent.

7. Use LinkedIn’s newest
tool, Trending Content,
to discover trending
articles in your industry
that you can share on
your pages.

8.Create campaigns:
Use Sponsored Updates to target
specific people and reach them
directly through their news feeds.

9.Influence more people:
Identify a spokesperson for the
company and make them an
influencer on LinkedIn through the
new Publishing Tool.

10. Refine and define:
Use the analytics tools on the
company and showcase pages to
determine what content is driving
reach and engagement.

Chapter six:
Get tweet-smart
with Twitter
Twitter is no longer a sharing platform for
individuals to post annoying selfies or check
out those of celebrities. Twitter is a worthwhile
platform for businesses large and small to get
their content read and, conversely, their brand
understood.

Twitter tips and tricks
1. Include links:
The way to get around the 140-
character tweet limit is to share a link
in your tweet – preferably to your
website – for further content.

2.Use hashtags:
Tweets that include hashtags gain
two times more engagement than
those without.

3.Tweet more:
Don’t limit yourself to just one tweet
per day. Businesses these days are
tweeting up to 10 times a day and
are successfully engaging clients.

4.Retweet:
Engaging with people interested in
likeminded content is essential to
grow your following and encourage
brand recognition.

5.Use images:
Like hashtags, tweets that include
images are likely to gain much more
traction than those without.

6.Use promoted tweets:
The latest addition from Twitter,
promoted tweets are used to target
unique followers and potential
followers of your brand.

7. Explore Twitter’s new layout:
Twitter’s new layout is encouraging
brands to raise their visual game
with new header images and a
restructured navigation.

This slideshare has been proudly presented by...
www.kingcontent.com.au @King_Content
Australia's leading digital content marketing agency

The little black book of social media for business

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