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INBOUND15
EARNING
INFLUENCE
Humility as a Multiplier
of Growth
Laura Fitton
Inbound Evangelist, HubSpot
INBOUND15
#INBOUND15
Hubris
A Company Killer
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https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Benjamin Franklin’s
RULE...
INBOUND15
Prevent the Shining of Others
RULES, by the Observation of which, a Man of
Wit and Learning may nevertheless mak...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Talk Much of Yourself
1....
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Raise a Dispute
2. If wh...
INBOUND15
Draw Away the Attention of Others
3. If another should be saying an
indisputably good Thing; either give no Atte...
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https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Shine On Without Fear of...
INBOUND15
“Thus you will be sure to please yourself”
Thus you will be sure to please yourself. The polite Man
aims at plea...
INBOUND15
ü Prevent the Shining of
Others
ü Talk Much of Yourself
ü Raise a Dispute
ü Draw Away the Attention
of Other...
INBOUND15
Hubris
condescension
cockiness
selfishness
arrogance
disrespect
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension
coc...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension
coc...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension
coc...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension
coc...
INBOUND15
Hubris
condescension
cockiness
selfishness
arrogance
disrespect
“You have a lot
of readers so
share my thing”
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Hubris
condescension
coc...
#INBOUND15
Humility
A Multiplier for Growth
INBOUND15
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility
valuing time & ...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility
valuing time & ...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility
Low Self
Esteem
INBOUND15
INBOUND15
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
When Lower is An Advanta...
INBOUND15
INBOUND15
Selfish Push: Resource Runoff
Build Up Our
Interests
INBOUND15
Dig Deeper Wells
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humility is Your Teacher...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
It’s a Process.
Effort D...
INBOUND15
So Does
Gratitude
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https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Try This at Home.
Thank ...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Nourish Your People
If a...
INBOUND15
So, You’ve Got This…
Post Announcement
Offer Infographic
Story Promotion
Photo Event
…THINGY
INBOUND15
INBOUND15
Don’t Do This to People.
INBOUND15
Like, Ever.
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Prospect, Customer, Empl...
INBOUND15
Have I heard of them?
Have they heard of me?
Do I know them?
Do they know me?
(How) Should You Approach?
INBOUND15
Is relevant to them? At all?
Do they have an opinion on ?
Do they want ?
Did they help create ?
Will help them?
...
INBOUND15
What Would You Do?
Would You Ever Build A Brand
By Sharing Random Shit?
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https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
What Would You Do?
Why S...
INBOUND15
What Would You Do?
“If you want someone to share your work,
why don’t you start by … talking
to her or him?” -Am...
INBOUND15
https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Yielding = Victory
When ...
INBOUND15
Yield
GROWTH
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https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humble Management
Servan...
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https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer
Humble Management
You do...
#INBOUND15
Customers
Individuals
Managers
Directors
VPs
Execs
INBOUND15
#INBOUND15
Thank You Very Much!
- Laura Fitton, @Pistachio, pistachio@HubSpot.com
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Earning Influence: Humility as a Multiplier of Growth

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Hearing lots of buzzwords like Influencer Relations, Influencer Marketing, Community, and Customer Marketing but not sure how to apply them to your business? HubSpot's Inbound Evangelist shares everything she's learned about Influencer Relations and building community. You'll learn the surprising reason humility is actually a growth multiplier.

Slides for my #INBOUND15 Ideas & Experiences talk Earning Influence: Humility as a Multiplier of Growth.

Published in: Marketing, Business
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Earning Influence: Humility as a Multiplier of Growth

  1. INBOUND15 EARNING INFLUENCE Humility as a Multiplier of Growth Laura Fitton Inbound Evangelist, HubSpot
  2. INBOUND15
  3. #INBOUND15 Hubris A Company Killer
  4. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Benjamin Franklin’s RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.
  5. INBOUND15 Prevent the Shining of Others RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.
  6. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Talk Much of Yourself 1. If possible engross the whole Discourse; and when other Matter fails, talk much of your-self, your Education, your Knowledge, your Circumstances, your Successes in Business, your Victories in Disputes, your own wise Sayings and Observations on particular Occasions, &c. &c. &c.;
  7. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Raise a Dispute 2. If when you are out of Breath, one of the Company should seize the Opportunity of saying something; watch his Words, and, if possible, find somewhat either in his Sentiment or Expression, immediately to contradict and raise a Dispute upon. Rather than fail, criticise even his Grammar.
  8. INBOUND15 Draw Away the Attention of Others 3. If another should be saying an indisputably good Thing; either give no Attention to it; or interrupt him; or draw away the Attention of others; or, if you can guess what he would be at, be quick and say it before him; or, if he gets it said, and you perceive the Company pleas’d with it, own it to be a good Thing, and withal remark that it had been said by Bacon, Locke, Bayle, or some other eminent Writer; thus you deprive him of the Reputation he might have gain’d by it, and gain some yourself, as you hereby show your great Reading and Memory.
  9. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Shine On Without Fear of a Rival 4. When modest Men have been thus treated by you a few times, they will chuse ever after to be silent in your Company; then you may shine on without Fear of a Rival; rallying them at the same time for their Dullness, which will be to you a new Fund of Wit.
  10. INBOUND15 “Thus you will be sure to please yourself” Thus you will be sure to please yourself. The polite Man aims at pleasing others, but you shall go beyond him even in that. A Man can be present only in one Company, but may at the same time be absent in twenty. He can please only where he is, you where-ever you are not.
  11. INBOUND15 ü Prevent the Shining of Others ü Talk Much of Yourself ü Raise a Dispute ü Draw Away the Attention of Others Benjamin Franklin’s RULES ü Shine on Without Fear of a Rival ü Thus you will be sure to please yourself (and others when absent)
  12. INBOUND15 Hubris condescension cockiness selfishness arrogance disrespect
  13. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect Since this is (marginally) related to a topic you’re interested in, you should share it with others
  14. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect “I’m sure you’ll find our white paper on why you should buy our product fascinating”
  15. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect “Do this for me”
  16. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect “Our cat food rocks. You like cats. You should blog about us.”
  17. INBOUND15 Hubris condescension cockiness selfishness arrogance disrespect “You have a lot of readers so share my thing”
  18. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect valuing time & attention quiet confidence selflessness curiosity respect
  19. #INBOUND15 Humility A Multiplier for Growth
  20. INBOUND15
  21. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility valuing time & attention quiet confidence selflessness curiosity respect
  22. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility valuing time & attention quiet confidence selflessness curiosity respect
  23. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility Low Self Esteem
  24. INBOUND15
  25. INBOUND15
  26. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer When Lower is An Advantage When a country obtains great power, it becomes like the sea: all streams run downward into it. The more powerful it grows, the greater the need for humility. Humility means trusting the Tao, thus never needing to be defensive.
  27. INBOUND15
  28. INBOUND15 Selfish Push: Resource Runoff Build Up Our Interests
  29. INBOUND15 Dig Deeper Wells
  30. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility is Your Teacher A great nation is like a great person: When they make a mistake, they realize it. Having realized it, they admit it. Having admitted it, they correct it. They consider those who point out their faults as their most benevolent teachers. They think of their enemy as the shadow that they themselves cast.
  31. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer It’s a Process. Effort Does Matter.
  32. INBOUND15 So Does Gratitude
  33. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Try This at Home. Thank You for Everything. I Have No Complaint Whatsoever
  34. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Nourish Your People If a nation is centered in the Tao, if it nourishes its own people and doesn't meddle in the affairs of others, it will be a light to all nations in the world.
  35. INBOUND15 So, You’ve Got This… Post Announcement Offer Infographic Story Promotion Photo Event …THINGY
  36. INBOUND15
  37. INBOUND15 Don’t Do This to People.
  38. INBOUND15 Like, Ever.
  39. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Prospect, Customer, Employee, Influencer Nourish Your People.
  40. INBOUND15 Have I heard of them? Have they heard of me? Do I know them? Do they know me? (How) Should You Approach?
  41. INBOUND15 Is relevant to them? At all? Do they have an opinion on ? Do they want ? Did they help create ? Will help them? Will make them look good? Will serve their audience? Relevant AND Useful
  42. INBOUND15 What Would You Do? Would You Ever Build A Brand By Sharing Random Shit?
  43. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer What Would You Do? Why Should They?
  44. INBOUND15 What Would You Do? “If you want someone to share your work, why don’t you start by … talking to her or him?” -Amy Vernon
  45. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Yielding = Victory When two great forces oppose each other, the victory will go to the one that knows how to yield.
  46. INBOUND15 Yield GROWTH
  47. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humble Management Servant Leadership
  48. INBOUND15 https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humble Management You don’t have to be SUBSERVIENT to be a Servant Leader
  49. #INBOUND15 Customers Individuals Managers Directors VPs Execs
  50. INBOUND15
  51. #INBOUND15 Thank You Very Much! - Laura Fitton, @Pistachio, pistachio@HubSpot.com

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