“ If you have more
money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick!
“ Twitter is not a
technology. Its a conversation. And its happening with or without you. CHARLENE LI CO-AUTHOR OF GROUNDSWELL Image Credit: ! THEMACGIRL*!
100 Million Monthly Ac.ves •
35 heads of state • Every team: NFL, MLB, NBA, NHL & MLS • 99% of top nonproﬁts • 87% of top 2010 musicians • 50 top TV shows • 17 Languages • SMS in 80 countries = 230,000,000 tweets per day
3 Key Plays of Social
Selling 1) Expand Reach! 2) Leverage Connections! 3) Use Social Intelligence! A) Qualify! B) Add Value!
Capitalize on Promoted Tweets
1. Hit Your Followers at the Right Time 2. Target Relevant Keywords 3. Find People Who Resemble Your Followers 4. Use Geo-‐Targe.ng for Events and Local Businesses 5. Promote Oﬀers 6. Test Content and Messaging hTp://bit.ly/nPhHDC
Understand Your Twi?er Traﬃc NEW
TwiTer website analy.cs will track: • amount of traﬃc TwiTer drives overall • extent to which TwiTer users are sharing a sites content • eﬀec.veness of a websites Tweet buTon integra.on
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