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DISPLAYING
“Data slides are not really about the data.
They are about the meaning of the data.”
Nancy Duarte.
principles to present your data
in the clearest possible way.
Tell the Truth.

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24 Design Tips from Real Designers
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28 Pitching Essentials
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If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

As a presenter, nothing commands like credibility.
This is especially true when it comes to presenting
data.
Which graph makes
is easier to determine
R&D’s travel expense?
This 3D chart or the
charts below?
Expenses by Department in Millions
Data and Image Source: Slideology
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data so that you can effectively express that
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On this chart show sales growth and recovery.
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You’ll need to choose the most appropriate tool for
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graphs for business communications are pie, bar,
and line graphs.
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showing large differences in
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percentages.
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