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More Humility Drives Faster Growth (And other Mysteries of Influence)

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Hubris kills companies humility drives sustainable long term growth. Find out how, what to do, what to avoid, and who to model. Slides that supported my talk at Digital Marketer's Traffic and Conversions Summit.

Published in: Marketing
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More Humility Drives Faster Growth (And other Mysteries of Influence)

  1. More Humility Drives Faster Growth And Other Mysteries of Influence #tcs2016 @pistachio Laura Fitton, Inbound Evangelist @HubSpot
  2. #tcs2016 @pistachio
  3. Hubris A Company Killer
  4. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Benjamin Franklin’s RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.
  5. Prevent the Shining of Others RULES, by the Observation of which, a Man of Wit and Learning may nevertheless make himself a disagreeable Companion. Your Business is to shine; therefore you must by all means prevent the shining of others, for their Brightness may make yours the less distinguish’d.
  6. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Talk Much of Yourself 1. If possible engross the whole Discourse; and when other Matter fails, talk much of your-self, your Education, your Knowledge, your Circumstances, your Successes in Business, your Victories in Disputes, your own wise Sayings and Observations on particular Occasions, &c. &c. &c.;
  7. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Raise a Dispute 2. If when you are out of Breath, one of the Company should seize the Opportunity of saying something; watch his Words, and, if possible, find somewhat either in his Sentiment or Expression, immediately to contradict and raise a Dispute upon. Rather than fail, criticise even his Grammar.
  8. Draw Away the Attention of Others 3. If another should be saying an indisputably good Thing; either give no Attention to it; or interrupt him; or draw away the Attention of others; or, if you can guess what he would be at, be quick and say it before him; or, if he gets it said, and you perceive the Company pleas’d with it, own it to be a good Thing, and withal remark that it had been said by Bacon, Locke, Bayle, or some other eminent Writer; thus you deprive him of the Reputation he might have gain’d by it, and gain some yourself, as you hereby show your great Reading and Memory.
  9. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Shine On Without Fear of a Rival 4. When modest Men have been thus treated by you a few times, they will chuse ever after to be silent in your Company; then you may shine on without Fear of a Rival; rallying them at the same time for their Dullness, which will be to you a new Fund of Wit.
  10. “Thus you will be sure to please yourself” Thus you will be sure to please yourself. The polite Man aims at pleasing others, but you shall go beyond him even in that. A Man can be present only in one Company, but may at the same time be absent in twenty. He can please only where he is, you where-ever you are not.
  11. ü Prevent the Shining of Others ü Talk Much of Yourself ü Raise a Dispute ü Draw Away the Attention of Others Benjamin Franklin’s RULES ü Shine on Without Fear of a Rival ü Thus you will be sure to please yourself (and others when you’re not there)
  12. Hubris condescension cockiness selfishness arrogance disrespect
  13. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect Since this is (marginally) related to a topic you’re interested in, you should share it with others
  14. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect “I’m sure you’ll find our white paper on why you should buy our product fascinating”
  15. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect “DO THIS FOR ME”
  16. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect “Our cat food rocks. You like cats. You should blog about us.”
  17. Hubris condescension cockiness selfishness arrogance disrespect “You have a lot of readers so share my thing”
  18. Hubris In Action
  19. https://hbr.org/2014/04/rooting-out-hubris-before-a-fall
  20. The Stadium Indicator PSI Net Stadium http://www.dailyspeculations.com/about%20us/archives/archieve/The%20Speculator%20--%20On%20Wall%20Street,%20pride%20signals%20a %20fall%20-%20MSN%20Money.htm
  21. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Hubris condescension cockiness selfishness arrogance disrespect valuing time & attention quiet confidence selflessness curiosity respect
  22. Humility A Multiplier for Growth
  23. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility valuing time & attention quiet confidence selflessness curiosity respect
  24. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility Low Self Esteem
  25. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer When Lower is An Advantage When a country obtains great power, it becomes like the sea: all streams run downward into it. The more powerful it grows, the greater the need for humility. Humility means trusting the Tao, thus never needing to be defensive.
  26. Selfish Push: Resource Runoff Build Up Our Interests
  27. Dig Deeper Wells
  28. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility is Your Teacher A great nation is like a great person: When they make a mistake, they realize it. Having realized it, they admit it. Having admitted it, they correct it. They consider those who point out their faults as their most benevolent teachers. They think of their enemy as the shadow that they themselves cast.
  29. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer It’s a Process. Effort Does Matter.
  30. So Does Gratitude
  31. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Try This at Home. Thank You for Everything. I Have No Complaint Whatsoever
  32. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Nourish Your People If a nation is centered in the Tao, if it nourishes its own people and doesn't meddle in the affairs of others, it will be a light to all nations in the world.
  33. Humility In Action
  34. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humility valuing time & attention quiet confidence selflessness curiosity respect
  35. Companies with humble CEOs are consistently more profitable
  36. “Show Up & Sparkle”
  37. Humility valuing time & attention quiet confidence selflessness curiosity respect
  38. Humility Hey. “I don’t have a master plan. Yet. My goal right now is to listen, to as many of you as I can possibly meet with. The master plan is coffee, and lots of mental note-taking.” - Tim Merrill, HubSpot
  39. Humility “if your idea isn't getting traction, rather than putting energy into arguing your point and trying to force it on others, invest that same energy into understanding the counter position.   Listening is the soul of humility.” - Andrew Rodwin, HubSpot
  40. Humility This is How You Do It
  41. So, You’ve Got This… Post Announcement Offer Infographic Story Promotion Photo Event …THINGY
  42. Don’t Do This to People.
  43. Like, Ever.
  44. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Prospect, Customer, Employee, Influencer Nourish Your People.
  45. Have I heard of them? Have they heard of me? Do I know them? Do they know me? (How) Should You Approach?
  46. Is relevant to them? At all? Do they have an opinion on ? Do they want ? Did they help create ? Will help them? Will make them look good? Will serve their audience? Relevant AND Useful
  47. What Would You Do? Would You Ever Build A Brand By Sharing Random Shit?
  48. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer What Would You Do? Why Should They?
  49. What Would You Do? “If you want someone to share your work, why don’t you start by … talking to her or him?” -Amy Vernon
  50. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Yielding = Victory When two great forces oppose each other, the victory will go to the one that knows how to yield.
  51. Yield GROWTH
  52. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humble Management Servant Leadership
  53. https://wiki.hubspotcentral.com/display/~bhalligan/Hubris+--+A+Company+Killerany+Killer Humble Management You don’t have to be SUBSERVIENT to be a Servant Leader
  54. Customers Individuals Managers Directors VPs Execs
  55. Thank You Very Much! - Laura Fitton, @Pistachio, pistachio@HubSpot.com

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