42 Rules for 24-Hour Success on LinkedIn




                                              by Chris Muccio
               ...
42 Rules for 24-Hour Success on LinkedIn



                              Welcome!
                                       ...
42 Rules for 24-Hour Success on LinkedIn



                               About Us
 www.LinkToProsper.com
42 Rules for 24-Hour Success on LinkedIn



       About Tonight’s Presentation…


Large
Companies
                       ...
42 Rules for 24-Hour Success on LinkedIn




           What is Social Media?
42 Rules for 24-Hour Success on LinkedIn



              This is Social Media
42 Rules for 24-Hour Success on LinkedIn



But this is the Secret Sauce…

• Social Media is literally, a Conversation (on...
42 Rules for 24-Hour Success on LinkedIn



   The “Business Challenge”…

                                 In business tod...
42 Rules for 24-Hour Success on LinkedIn



     Many of us start like this…




                                         ...
42 Rules for 24-Hour Success on LinkedIn



                 Social Media Marketing
                    Adoption Curve
Y  ...
42 Rules for 24-Hour Success on LinkedIn




             Let’s Talk About
           Social Media Success
42 Rules for 24-Hour Success on LinkedIn



             It Starts with Strategy
1. Start with the Operations – champion t...
42 Rules for 24-Hour Success on LinkedIn



             Let’s Start Strategizing

 There are MANY, but let’s start with t...
42 Rules for 24-Hour Success on LinkedIn




               Strategy #1 -
          Reputation Management
42 Rules for 24-Hour Success on LinkedIn



            “United Breaks Guitars”
                                          ...
42 Rules for 24-Hour Success on LinkedIn



    BoA & Twitter - Two Perspectives
42 Rules for 24-Hour Success on LinkedIn



                          Action Plan
• Strategy – Reputation Management
• Tac...
42 Rules for 24-Hour Success on LinkedIn




           Strategy #2 - Branding
42 Rules for 24-Hour Success on LinkedIn



                                 You Are Your Brand
42 Rules -- Rule # 18


  ...
42 Rules for 24-Hour Success on LinkedIn



    How to Brand on LinkedIn?
42 Rules for 24-Hour Success on LinkedIn



      How to Brand on Twitter?



             55
42 Rules for 24-Hour Success on LinkedIn



                        Professional Description
                             ...
42 Rules for 24-Hour Success on LinkedIn



                          Action Plan
• Strategy – Branding / Brand Building
•...
42 Rules for 24-Hour Success on LinkedIn




          Strategy #3 -Recruiting
42 Rules for 24-Hour Success on LinkedIn



                     Who is on LinkedIn?
LinkedIn Members are Educated & Afflu...
42 Rules for 24-Hour Success on LinkedIn



             The LinkedIn Outlook Toolbar
Quick Tool
42 Rules for 24-Hour Success on LinkedIn



                      A Twitter Example of a Job Seeker
                      ...
42 Rules for 24-Hour Success on LinkedIn


                        Find and Follow…




                                  ...
42 Rules for 24-Hour Success on LinkedIn



                          Action Plan
• Strategy – Recruiting
• Tactical Plan
...
42 Rules for 24-Hour Success on LinkedIn




                 Strategy #3A –
               …For the Job Seeker
42 Rules for 24-Hour Success on LinkedIn



                             Job Search
42 Rules for 24-Hour Success on LinkedIn



      5 Step LinkedIn Job Search
Step #1
42 Rules for 24-Hour Success on LinkedIn



      5 Step LinkedIn Job Search
Step #1




                                 ...
42 Rules for 24-Hour Success on LinkedIn



    5 Step LinkedIn Job Search
Step #3
42 Rules for 24-Hour Success on LinkedIn



    5 Step LinkedIn Job Search
Step #3                                    Step...
42 Rules for 24-Hour Success on LinkedIn



    5 Step LinkedIn Job Search
Step #3                                    Step...
42 Rules for 24-Hour Success on LinkedIn




         Strategy #4 – Employee
        Communication / relations
42 Rules for 24-Hour Success on LinkedIn



                   What Are You Doing…
Communication




                  • P...
42 Rules for 24-Hour Success on LinkedIn



                  Your Profile is a Billboard for You
                  John J...
42 Rules for 24-Hour Success on LinkedIn



                  Ideas to Consider
• “Mine the Robustness” of the information...
42 Rules for 24-Hour Success on LinkedIn
TONIGHT’S TAKEAWAYS




                        Define your strategy
            ...
42 Rules for 24-Hour Success on LinkedIn




                         www.LinkedIn.com/in/ChrisMuccio
Upcoming SlideShare
Loading in …5
×

Strategies for Social Media as an HR Business Tool

1,673 views

Published on

Sept. 2009 Presentation given at the Westin Hotel for the HR Association of Broward County by Best Selling Author, 42 Rules for 24-Hour Success on LinkedIn, Chris Muccio

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,673
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
70
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Strategies for Social Media as an HR Business Tool

  1. 1. 42 Rules for 24-Hour Success on LinkedIn by Chris Muccio www.LinkToProsper.com Sept. 9, 2009
  2. 2. 42 Rules for 24-Hour Success on LinkedIn Welcome! Thank You for Your Interest! We trust that you will find many rules in our book that benefit your LinkedIn experience. Social Media is a lot like Fishing. So let’s begin with a question, “Is Your Hook in the Water?”
  3. 3. 42 Rules for 24-Hour Success on LinkedIn About Us www.LinkToProsper.com
  4. 4. 42 Rules for 24-Hour Success on LinkedIn About Tonight’s Presentation… Large Companies Intermediate Advanced Basic User User User Small “LinkedIn “Active Business “Thought 101” Participant” Leader” Individual
  5. 5. 42 Rules for 24-Hour Success on LinkedIn What is Social Media?
  6. 6. 42 Rules for 24-Hour Success on LinkedIn This is Social Media
  7. 7. 42 Rules for 24-Hour Success on LinkedIn But this is the Secret Sauce… • Social Media is literally, a Conversation (on exponential scale) • Conversations lead to Relationships • Relationships are the most effective way to lead to new opportunities
  8. 8. 42 Rules for 24-Hour Success on LinkedIn The “Business Challenge”… In business today, Social Media is under-utilized, in large part due to lack of time and a clear sense of what can be done cost-effectively, and how.
  9. 9. 42 Rules for 24-Hour Success on LinkedIn Many of us start like this… How does this benefit us???
  10. 10. 42 Rules for 24-Hour Success on LinkedIn Social Media Marketing Adoption Curve Y The Adoption Curve Activity 1. Receive random invitations. 4 Not sure what it is all about 2. Influenced by friends, colleagues and media to “get on board” 3. Dazzled by buzzwords 7 4. Engage feverishly to add 3 contacts 5. Step back and realize no strategic direction set, no goals reached, time wasted. 2 6 6. Education about the strategic uses 7. Implement a disciplined, strategic, goal oriented approach to social marketing 1 5 for the brand Inflated Disillusionment Enlightened Implementation of Initial Awareness Expectations Valley Awakening Productivity Time X
  11. 11. 42 Rules for 24-Hour Success on LinkedIn Let’s Talk About Social Media Success
  12. 12. 42 Rules for 24-Hour Success on LinkedIn It Starts with Strategy 1. Start with the Operations – champion the project, determine goals, prioritize & pull together resources, create the “plan” 2. Simple Perspectives – communication, share information, keep it valuable, maintain. 3. Properly Branded 4. Educate 5. Tactically Integrate 6. Measure – Tactics, ROI , IOR
  13. 13. 42 Rules for 24-Hour Success on LinkedIn Let’s Start Strategizing There are MANY, but let’s start with these o Reputation management, o Branding, o Recruiting, o Employee relations & communications
  14. 14. 42 Rules for 24-Hour Success on LinkedIn Strategy #1 - Reputation Management
  15. 15. 42 Rules for 24-Hour Success on LinkedIn “United Breaks Guitars” July 2009 • produced by a country singer who had a terrible experience on United Airlines Almost 5 million people had viewed this music video on YouTube. The bottom-line… 5 million people invested more than 22 million total minutes watching a negative message about United Airlines. That is the same as 44 million 30 second commercials. That is some serious negative PR! • This negative video on United Airlines will ultimately cost the company hundreds of times what it would have cost to simply solve this customer's problem
  16. 16. 42 Rules for 24-Hour Success on LinkedIn BoA & Twitter - Two Perspectives
  17. 17. 42 Rules for 24-Hour Success on LinkedIn Action Plan • Strategy – Reputation Management • Tactical Plan – Register Company Presences – Monitor the Main Social Networks • Twitter • LinkedIn • Facebook • YouTube • Check Technorati (Bloggers) – Set Up Google Alerts
  18. 18. 42 Rules for 24-Hour Success on LinkedIn Strategy #2 - Branding
  19. 19. 42 Rules for 24-Hour Success on LinkedIn You Are Your Brand 42 Rules -- Rule # 18 Fill these in • My Company is known for ______________ • Three adjectives to describe our USP _________ _________ _________ • Using the above, in 10 words or less, describe your expertise (for example – Offering 300 cost saving solutions to the data constrained executive) ______________________________________________ ______________________________________________
  20. 20. 42 Rules for 24-Hour Success on LinkedIn How to Brand on LinkedIn?
  21. 21. 42 Rules for 24-Hour Success on LinkedIn How to Brand on Twitter? 55
  22. 22. 42 Rules for 24-Hour Success on LinkedIn Professional Description 3 Second Bumper Sticker 42 Rules -- Rule # 17 Immediate Branding / Virtually Omnipresent John Doe – 20 year expert facilitating $100,000,000 in High Tech Mergers or Bob Doe – Owner, Doe & Associates
  23. 23. 42 Rules for 24-Hour Success on LinkedIn Action Plan • Strategy – Branding / Brand Building • Tactical Plan – Clearly articulate your Brand – Choose the site you to participate in • Remember strategy comes first • Set up effective presences • Integrate them!! – Actively participate
  24. 24. 42 Rules for 24-Hour Success on LinkedIn Strategy #3 -Recruiting
  25. 25. 42 Rules for 24-Hour Success on LinkedIn Who is on LinkedIn? LinkedIn Members are Educated & Affluent Household Income Age Average Age 41 6 5+ 71 % over 35 2% 18 -2 4 55-64 4% Household Income $109,703 $150K+ 11% $100K-$150K 25-34 26% 54 % over $100,000 28% 25% 45-54 Male 64% 24% $75-$100K 95% Are College Educated 18% <$75K 28% 35-44 37% Are Post-Grads 34% C-Level Executives 7.8% EVP/SVP 6.5% 50% are Business Decision Makers Source: @plan Summer 2008 A More Affluent, More Influential and Harder-To-Find Audience
  26. 26. 42 Rules for 24-Hour Success on LinkedIn The LinkedIn Outlook Toolbar Quick Tool
  27. 27. 42 Rules for 24-Hour Success on LinkedIn A Twitter Example of a Job Seeker If you can find Jon Kolbe a job, you'll win a brand new high-definition camcorder. Finding & Following
  28. 28. 42 Rules for 24-Hour Success on LinkedIn Find and Follow… Entry Points
  29. 29. 42 Rules for 24-Hour Success on LinkedIn Action Plan • Strategy – Recruiting • Tactical Plan – Actively participate – Learn how to effectively search and recruit through LinkedIn (Seeking Out) – Use social media sites to drive qualified recruits to you (Attracting) – Quick research (Learning More) – Generate “Social Proof”
  30. 30. 42 Rules for 24-Hour Success on LinkedIn Strategy #3A – …For the Job Seeker
  31. 31. 42 Rules for 24-Hour Success on LinkedIn Job Search
  32. 32. 42 Rules for 24-Hour Success on LinkedIn 5 Step LinkedIn Job Search Step #1
  33. 33. 42 Rules for 24-Hour Success on LinkedIn 5 Step LinkedIn Job Search Step #1 Step #2
  34. 34. 42 Rules for 24-Hour Success on LinkedIn 5 Step LinkedIn Job Search Step #3
  35. 35. 42 Rules for 24-Hour Success on LinkedIn 5 Step LinkedIn Job Search Step #3 Step #4
  36. 36. 42 Rules for 24-Hour Success on LinkedIn 5 Step LinkedIn Job Search Step #3 Step #4 Step #5
  37. 37. 42 Rules for 24-Hour Success on LinkedIn Strategy #4 – Employee Communication / relations
  38. 38. 42 Rules for 24-Hour Success on LinkedIn What Are You Doing… Communication • Permission Based Communication • Stay in front of “the audience” – without interrupting them • Provide Value - Don’t misuse / Over use
  39. 39. 42 Rules for 24-Hour Success on LinkedIn Your Profile is a Billboard for You John Jones Photo Robust Profiles Your Brand with a 3 Second Bumper Sticker 175 Direct Connections http://www.linkedin.com/pub/JohnJones /3/283/578 Directing Web Traffic ???? Vanity Link Key Words
  40. 40. 42 Rules for 24-Hour Success on LinkedIn Ideas to Consider • “Mine the Robustness” of the information available online – Succession Planning • Identify key elements you are looking for – Training & Development • Analyze the makeup of your organization’s top performers • Replicate and train – Mentoring Program (???) • Communication – Create a company focused Wiki • Helps with on-boarding process / Addresses commonly asked questions – Use podcasts and video to train employees – Use a company-run blog for your leadership development program – Ways to turn Twitter into a quick, effective micro-training program • Company-wide collaboration / stronger “team” environment
  41. 41. 42 Rules for 24-Hour Success on LinkedIn TONIGHT’S TAKEAWAYS Define your strategy Clearly articulate your brand Select the initial sites to participate with Educate!! Execute daily on your social media plan
  42. 42. 42 Rules for 24-Hour Success on LinkedIn www.LinkedIn.com/in/ChrisMuccio

×