What we really need is
a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.” 14 JIM STENGEL FORMER GLOBAL MARKETING OFFICER ! FOR PROCTER & GAMBLE “
35 Be generous. • THE MORE
YOU GIVE, THE MORE YOU GET • BUILD TRUST, CREDIBILITY, & GOODWILL • INCREASE # OF PAGES & INBOUND LINKS
36 Make ! stuff !
people ! want. • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS
37 Be helpful. Helpful Relevant
Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
Next Steps? q Grade YOUR
Marketing. http://Grader.com q Get FREE marketing help. http://Blog.HubSpot.com q Try Social Inbox. http://bit.ly/trySI q Learn more about us www.HubSpot.com Laura Fitton, Inbound Marketing Evangelist @pistachio | email@example.com For the love of marketing.