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SMART NETWORKING
FORYOUR CAREER
Luca Conti and Ninja Marketing – LUISS Business School Roma 2015
luca.conti@yahoo.it
Ninja marketing
Founded in 2004, Ninja Marketing is the leading Italian
marketing blog visited daily by a community of influencers,
trend setters and early adopters. It is a melting pot for
creative talents and communicators with the shared goal
renewing corporate communication.
Site: www.ninjamarketing.it
Hi, My name is Luca
SMM consultant
Blogger and journalist
Book author
Traveller
Digital reader
WHY AM I HERE?
WHY AREYOU HERE?
FORTODAY
YOUR IDEA OF
NETWORKING IS…
IS IT
A KEY SKILL?
MY GOAL
FORTODAY
THE IMPORTANCE OF
NETWORKING
PART I
WHAT IS SMART
NETWORKING?
WHY IS IT
IMPORTANT?
LET’S MEET
3 FRIENDS
Jack
Promising career
Fast learner
Wants more
Marissa
Lost her job
Talented
Commited
Steve
Looking for new
challenges
SHORTTERM GOALS
LONGTERM
GOALS
BENEFITS
NETWORKING BENEFITS
Stronger relationships
Access to informations
New opportunities
Advice and support
Fresh ideas
WHAT ABOUT
YOUR GOALS?
KNOWYOUR NETWORK
PART II
WHO IS INYOUR
NETWORK?
HOW DOYOU
KNOWTHEM?
SOCIAL NETWORKS
CAN HELPYOU
INVITE AND
CONNECT
TAG AND
NURTURE
WEAK OR
STRONGTIES?
NEVER ENDING
PROCESS
FACETO FACE
OPPORTUNITIES
LISTEN FIRST
START A
CONVERSATION
BUSINESS CARDS OR…
… DIGITAL IDENTITY?
IT’S ONEWORLD
QUESTIONS?
MANAGEYOUR
NETWORK
PART III
SOCIAL
WEB FOR
PERSONAL
BRANDING
LINKEDIN
TWITTER
FACEBOOK?
BLOG ORWEB SITE
YOU NEED A
WEB CONTENT
STRATEGY
FLOW AND STOCK
BUILDING PROFILES
EDITORIAL CALENDAR
KEYWORDS
QUESTIONS?
MAKING CONNECTIONS
PART IV
PERSONAL POLICY
WHOTO ACCEPT?
INTRODUCTIONS
RECOMMENDATIONS
GIVE
TO GET
SUNDAY MORNING
STRATEGY
USINGYOUR NETWORK
PARTV
LINKEDIN
POSTS
LINKEDIN
GROUPS
MOBILE APPS
SEARCH
QUESTIONS?
ACTION PLAN
PARTVI
DAILYTASKS
Daily tasks
Check for social updates
ManageYour new invitations
Add new contactsYou have just met
Publish one link or a status update
WEEKLYTASKS
Weekly tasks
Check for updates inYour LinkedIn groups
Check for updates inYour close social network
Publish (at least) one long post
MONTHLY
TASKS
Monthly tasks
UpdateYour information on profiles
ChangeYour profile picture orYour cover image
Select one (or more) contact for a recommendation
Take part in a networking event, online or offline
THANKYOU
Let’s connect
Email: luca.conti@yahoo.it
Twitter: www.twitter.com/pandemia or www.twitter.com/lucaconti
LinkedIn: www.linkedin.com/in/lucaconti
Facebook: www.facebook.com/lucaconti
Slideshare: www.slideshare.net/pandemia
Blog: www.lucaconti.it and www.pandemia.info
Ninja marketing: www.ninjamarketing.it
ADDITIONAL
RESOURCES
www.lucaconti.it/risorse

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