This document discusses using social media to build brands and attract more business and attention. It provides tips on using platforms like Facebook, Twitter, LinkedIn and blogs to share content, build relationships, and position oneself as an expert. Specific tactics covered include creating professional profiles, engaging with influencers, commenting on blogs, using hashtags and more. The goal is to increase awareness, drive sales, and get more "friends, followers and fans".

1. Stand Out, Get Noticed, Get More
Business and More Buzz
With Social Media

2. Welcome
“Those the show up, go up”
(You are going behind the curtain)

3. We made the List! Savviest in Social Media
Ministry Marketing Solutions, Inc. Wins the
2010 Savviest in Social Media in the StartUp
Nation Home Based-100
Ten-Year-Old Public Relations Firm
Reinvents
Delivering Online Branding, Viral
Videos, Digital Marketing, Virtual Assistance
and More to Authors, Nonprofits and
Entrepreneurs
Detroit - Reinvention. Reposition.
Rebranding. This is what Pam Perry, the
chief visionary of the 10-year-old Ministry
Marketing Solutions Inc has done.
"I want to position my clients to superstar
success - like a rock star!"
The Detroit Free Press called
her "a marketing whiz on an
almost immortal mission.
"Publishers Weekly called her a
"PR Guru."

4. What are the goals of this
social media success session?
a) Learn what it takes to build your brand online
b) How to use amp up your traditional PR tactics
in social media
c) Learn the “law of attraction” to attract clients,
buyers, media and more….
d) Learn how to get more of the three “F”s*
*friends, follower & fans

5. First Things First
What is Public Relations?

6. It’s communicating with your audiences
 Tell a story through the media (press, bloggers)
 Announce a new book
 Educate your audiences
 Celebrate milestones
 Hold special events

7. Why Do We Do It?
The purpose of marketing & branding

8. To Increase Awareness & Drive Sales
Awareness
Interest
Desire
Action
 Follow these steps and this will = engagement
which = customers
 Customers = Cha-Ching /money - so you can
keep doing what you love!

9. How do you do get started with
limited technical knowledge &
minimal PR Expertise?
1.Understand your brand
2. What do you want to be “known” as?
3. Who do you want to attract? Your target?
4. How do you want to position yourself in this
target?

10. Public Relations 101 Tactics
Content: Spokesperson, Key messages,
Website, books, articles, etc.
Announcements/Press Releases
 Wire services: PRNewswire, BlackPR.com, PRweb.com, etc.
Events
 Book signings, seminars, cause marketing efforts, local charity
events, special receptions
Media Outreach
 Local & national media: print, radio, TV & magazines

11. Social Media Impact on PR
Practices?
The Quickest Way to Get Known

12. Talking With
Not At

13. Why Do We Use It?
Create curiosity & deliver content.
Cheap & Fast!
Social Networking is BIG business!

14. Building relationships – old vs. new

15. It’s simple
 Social Media gives us new tools to share some of yourself and
your business
Blogging, podcasting, streaming, tweeting…
• Develop relationships with influencers & target audience
• Build an online following of “raving fans” or a “tribe”
• Share vast expertise and knowledge – become known as
an “expert”
• Be seen and be heard

16. Where Do You Start?

17. YOU – personally
are likely on

18. Celebrate your Fans
Join Groups
Share links
Build your Network

19. Your updates are fed
to your contacts
Receive news from
important influencers
Receive links to
important events

20. Promote Company
Promote Events
Promote Clients
And Now, take a look at:
www.facebook.com/pamperrypr and
www.facebook.com/pamperryprpage

21. • Saw Facebook update from reporter writing feature story on client’s competitor.
• Quickly contacted and offered additional sources; secured an interview for client
that day.
• Client was prominently included in story they would have otherwise been left out of.
USA Today
Other examples from MMS Email marketing campaigns:
Ty Adams (700 Club & secured national book contract with Time Warner)
Monique Robinson (Life Today and James Robison)
Bellandra Foster (CBN News)
Ken Brown (National Inquirer)
Dr. Laureen Wishom (speaking gigs, blogs, mag cover and Impact TV interview)
ROI: Media Coverage

22. • Create a professional page and/or group
• Keep updates consistent
• Cross-post content (blog, video, URLs, etc.)
• Ask friends, partners, customers to join
• Be smart – it is not an open invitation to pitch
media (read what they are writing…and get in
where you fit in – they hate stalkers)
What Now?

23. Show Thought Leadership
Research
Build your Network
Spread your content (blog, tweets)

24. Notifications from contacts
Updates from group members
Profile Updates

25. Linkedin Groups
Group members receive automatic updates =
invitations to share knowledge

26. Linkedin Answers
New Partners, Customers
Recommendations
Networking
Responding to reporters

27. Linkedin for
Business
Share news
Direct feedback from contacts

28. • Create Linkedin account or become more active
• Complete your profile
• Use the status feature
• Join interesting/valuable groups
• Monitor updates/group updates
• Be the expert – post/respond/share in Answers
• & My favorite Part: Sync with your Outlook Email!
This a great database retriever!
What Now?

29. Follow
Engage
Interest
Market (but softly)

30. What do people really “tweet” about?

31. What is the value of Twitter?

32. Capture/share significant events as they happen

33. Twitter Super Stars:
thought leadership - @pamperry
•listening/responding
(comcastcares)
•adding value/sharing
information
•building personal brand
Now, let’s head over to
www.twitter.com/pamperry

34. Jump on Immediate Opportunities

35. ROI: Media Coverage
• Saw@ProfNet seeking sources by noon same day.
• Responded to writer
• Client’s inclusion in the article later that same day
CNBC
Last-Minute Gifts for Her … and for Him
By Cindy Perman

36. ROI: Thought Leadership
Twitter has allowed me to speak at several
conferences on Social Media. One in Puerto Rico
last year and we did 4 live events this year.
I am one of the Top 100 Tweeters in Detroit.

37. What Now?
Jump right in!
Create profile including picture and bio
Gather your followers
Start following us – we will follow you back! @pamperry
Check out who your followers are following
Search by keyword (www.search.twitter.com) research!
Before following, read user’s streams to determine:
If they are active
Value of their content

38.  Just tweet!
 Address people in your posts to start
relationships - @ DM & RT them
 Ask questions/answer questions
 Connect it to your facebook or put “tweets”
on your blog
 Be patient – 3 month rule
 Follow proper Twitter Netiquette (no spam)
What Now?

39. Top 5 reasons others might not follow you
– it’s nothing personal
1. You don’t have a bio or
picture
2. You don’t have any updates
3. You have a lot of updates but
are just talking to yourself
4. You are following 2000
people and only 50 are
following you
5. All talk; no conversation

40. This is where it all starts – the blog is your
springboard to branding online….
You must: write, comment, engage, learn &
share!
www.pamperrypr.com/blog

41. Let’s look at some blogs
www.pamperrypr.com/blog

42. How to find blogs?
 Search Sites for Finding Blogs appropriate to
comment on
Search Key words
Google Blogs www.blogsearch.google.com
 Twitter and Facebook (networked blogs)

43. Why comment on blogs?
 Develop relationships with influencers and
communities within your industry
 Become a trusted, credible source of information
 Shares your vast expertise and knowledge
 Develop relationships with influencers
 See and Be Seen (backlinks are googley) 

44. Conversation Do’s & Don’ts
Do
• Be honest, transparent and authentic
• Provide ideas & advice around subjects you are knowledgeable about
• Refer people to additional information
Don’t
• Add “me too” responses
• Be a salesperson or a promoter
• Don’t bash the competition
• Ask to trade links

45. Bad examples of Self-promotion
Self-promotion
•GOT 5 MINUTES? 24/7 U Can Listen in on this 5 MINUTE Call that's changing lives around the country. 64X-XXX-0034
•Where can you find Acai Berry, Mangosteen, Noni, Pomegrante AND Goji ALL in ONE Antioxidant Drink? ONLY
HERE
•WIN A BODY MAGIC: Have you entered to WIN a Body Magic Reshaper? If not do so now the drawing is coming up soon

46. Next steps
• Start reading/lurking period
• Pay attention to tone/comments
• Look for topics of interest and expertise
• Jump in, time yourself – pace yourself
• Watch for follow up comments
www.blogtalkradio.com/ministrymarketingsolutions
What Now?

47. Final Thoughts
1. Cut throw the clutter
2. Deliver GOOD content
3. Know the keywords
4. Follow the leaders
5. Comment on Blogs; ENGAGE
6. Buy a book a month
www.BrandingSuperstarUniversity.com

48. Promote & Defend Your Brand
So, you ask “where do you start, again?”
Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:
Facebook
Google+
FriendFeed
LinkedIn
SlideShare
Stumble Upon & DIGG
Twitter
YouTube (along with other video distribution platforms:
Vimeo, Viddler, etc.)
DocStoc
Scribd
• Second Tier – Set up branded profiles and use as warranted:
Flickr
www.Ning.com
www.chocolatepagesnetwork.com
www.ezinearticles.com
www.blogtalkradio.com
www.digg.com
It’s about building a list of friends, followers and fans……

49. Have Fun!
Engage The Media, Attract them as “friends”
Be Genuine! Be a giver!
Quick “take away tools” to do today!
Use these secrets!
• Eventbrite.com & OneTrueMedia
• Set up your Google profile (get on
first page of google) 
• Amazon.com - post reviews
• www.search.twitter.com find
people with a problem…and give
them a solution. Engage them first!
• Craigslist.com – post links
• Mikago.com – screen share now
• Freewebsite tools:
http://bit.ly/websitesforfree
• www.pamperry.aweber.com
• http://bit.ly/pamperryconnect (get
connected to reporters!)
Twitter: @pamperrypr
Specializing in Online PR
Campaigns