“ If you have more
money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick!
!“ ! ! By publishing
! ! ! content that shows ! ! ! buyers you ! ! ! understand their ! ! ! problems and can ! ! ! show them how to ! ! ! solve them, you build ! ! ! credibility. ! ! ! ALBEE ! ! ! ARDATH ! AUTHOR OF EMARKETING STRATEGIES ! ! FOR THE COMPLEX SALE ! ! ! ! ! ! ! ! ! ! !
Oﬀer Iden&fy Conversion Opportuni&es
and Make New Oﬀer. LP + Build Landing Page, Call To Ac&on and Thank You Page to adver&se the oﬀer. CTA LN AGach Lead Nurturing Campaign to the Oﬀer. Email Build Targeted List and Email Exis&ng Contacts the new oﬀer. Blog Write blog ar&cles around the topic of the oﬀer to promote on website. Promote Schedule social media promo&ons of landing page and blog posts Analyze Analyze the results of each element to improve next campaign
“ ! ! ! !
! ! ! !Good content ! ! !should be at the ! ! !heart of your ! ! !strategy, but it is ! ! !equally important to ! !keep the display ! ! !context of that ! ! !content in mind as ! ! !well. ! ! ! ! ! ! !TIM FRICK !AUTHOR OF RETURN ON ENGAGEMENT ! ! ! ! Image Credit: Lee Ann L.! !
Oﬀer Consul&ng to Develop
Irresis&ble Oﬀers LP + Landing Page and Call to Ac&on Tools CTA LN Automated Email Nurturing Tools Email Email Marke&ng Tools Blog Blogging + SEO Tools Promote Social Media Automa&on Tools Analyze Analy&cal Tools To Measure Every Element of a Campaign