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June 14 2013 slides
This document outlines a four step process for generating LinkedIn results: 1) Define business goals and target audience, 2) Generate awareness through optimizing your profile, posting regularly, and participating in groups, 3) Increase engagement by interacting with connections and providing value, and 4) Grow conversions by maintaining a high level of activity and building relationships over time. The case study describes how one user grew a LinkedIn group from 30 to a global membership through consistent activity and sharing links over 30 days.
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June 14 2013 slides
- 1. Generating LinkedIn Resultsusing a Four Step Process How Mastering These Steps Leads To Increased Conversions Chris Muccio 2013
- 2. The Methodology ForResults Mindset Tactics Goal MaximizingYour Use of LinkedIn
- 3. BUILDING THE ROADMAP 4 KEY POINTS DefineMy Business Goals Find My Audience
- 4. MAXIMIZE YOUR PROFILE 4 KEY POINTS ExpressYour Value3 Things to Consider (USP) – Unique Selling Proposition • You have “3 seconds” or less • “at a glance”… 12words… 2 lines • Maximize multiple Profile elements • Need to differentiate you from your competition 3
- 5. Profile Summary How YouAppear On Search Search Engines use Social Information! Tip LI PROFILE
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- 7. PROVIDE ENTRY POINTS Stand Outin a Crowd 4 Tips AWARENESS
- 8. Content in theActivity Stream Post Update my Profile Endorsements Provide a Link Say Something Like Comment 1. Can share directly to Twitter 2. Can share directly with 3. Connections Key Points 1. Keep you “Top of Mind” 2. Activity should SUPPORT your Goal 3. Sustain Your Activity 4. You can “drive” traffic
- 9. Groups Key Points 1. Participatein 3 to 5 2. Multiple times per week 3. Ask / Answer – offer relevance 4. No Selling 5. Top Influencers
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- 11. TIME EFFICIENT 9 QUICK POINTS Make itSustainable Questions • Realistically, how long do I spend? • Where do I consider starting? “Tasks in Under 10 Minutes” VERY QUICK 1. Glance at Notifications Tab 2. Check your Emails for Updates 3. Scan Activity Stream 4. Scan Google Alerts 5. Endorse someone QUICK 1. Respond to Endorsement 2. Interact in your Groups 3. Interact on Your Company Page 4. Message People
- 12. POWER IN NUMBERS Ability toEngage Thousands One Click Sharing Tip ENGAGEMENT
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- 14. More Active Built Following Created Group 30 Day Linking Blitz Increase Activity Wanted to be more active on LinkedIn Conversions • Activity & Contacts • Group is growing and expanding around world • Built more Relationships • Received Revenue Opportunities Group Grew Global membership and participation CASE STUDY
- 15. NEW PATH Key SUMMARY The “Old You” Maximize Your Linkedin Profile Budget ~15 minutes a day on LinkedIn Maintain Your Focus!!!!!! Create Awareness • Find & Participate in an appropriate Groups • Vet Leads • Provide a Daily Post Grow Engagement • Work on Building Relationships • Interact & Provide Value to your Connections The “New You”
- 16. Your Next Step… Goto… www.Bit.ly/6-14-13 Or www.LinkedIn.com/in/ChrisMuccio FREE ** No Default Invitations **Invite… = My Presentation = Starting in July… Ton of LinkedIn for Leads Insight, Excerpts, Videos, Tips, Tactics & more!