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THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4
5MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS
THINK
BIG
START SMALL
LEARN
FAST
THE VISION
5MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION
“BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
IT AIN’T EASY
BEING LEAN
“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE
FOCUS
WHO ARE YOU DESIGNING FOR?
“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“
USING A MERELY VIABLE
PRODUCT IS LIKE VISITING
SOMEONE IN AN INTENSIVE
CARE UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.
“
IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.
“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.
MINIMUM LOVEABLE PRODUCT
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY
Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN
FOR
EMOTION
(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMMANDS OF
OTHERS
REMARKABLE
“
IF YOU MAKE CUSTOMERS
UNHAPPY IN THE
PHYSICAL WORLD, THEY
MIGHT EACH TELL 6
FRIENDS. IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET, THEY
CAN EACH TELL 6,000
FRIENDS.
JEFF BEZOS
THE NET PROMOTER SCORE
TRIBAL
START
WITH
WHY?
BUILD YOUR TRIBE
IF YOU CARE
THEY’LL CARE
WHO’S GONNA LOVE YA?
HAVE A STRONG VISION
KNOW YOUR AUDIENCE
SHOW YOUR PERSONALITY
GET THEM HUNGRY FOR MORE
BUILD YOUR BRAND FROM DAY 1
BUT…
BE AWARE
A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
t	
NOW WANT TO LEARN HOW TO BUILD
A MINIMUM LOVEABLE PRODUCT?
JOIN OUR NEW ONLINE PROGRAM STARTING APRIL 2016
APPLY HERE »
BROUGHT TO YOU BY
THE HAPPY STARTUP SCHOOL
THANKS

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