The document discusses the concept of the Minimum Loveable Product (MLP), emphasizing the importance of creating a product that not only meets basic viability but also delights customers to foster emotional engagement and loyalty. It contrasts MLP with Minimum Viable Product (MVP), highlighting that an MLP should focus on customer experience and satisfaction while minimizing effort. The content includes insights on launching strategies, the impact of customer feedback, and building a strong brand identity.

1. THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4

2. 5MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS

4. THINK
BIG

5. START SMALL

6. LEARN
FAST

7. THE VISION

9. 5MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION

10. “BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”

11. THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE

13. IT AIN’T EASY
BEING LEAN

14. “
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE

16. FOCUS

17. WHO ARE YOU DESIGNING FOR?

19. “
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.

20. MINIMUM VIABLE PRODUCT

21. “
USING A MERELY VIABLE
PRODUCT IS LIKE VISITING
SOMEONE IN AN INTENSIVE
CARE UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.

22. “
IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.

25. “
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.

26. MINIMUM LOVEABLE PRODUCT

27. VIABLE DELIGHTFUL
REMARKABLE TRIBAL

28. GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES

29. VIABLE

30. VANITY
Flickr image from angermann

31. VALIDATION

32. DELIGHTFUL

33. DESIGN
FOR
EMOTION

34. (n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMMANDS OF
OTHERS

35. REMARKABLE

36. “
IF YOU MAKE CUSTOMERS
UNHAPPY IN THE
PHYSICAL WORLD, THEY
MIGHT EACH TELL 6
FRIENDS. IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET, THEY
CAN EACH TELL 6,000
FRIENDS.
JEFF BEZOS

38. THE NET PROMOTER SCORE

39. TRIBAL

40. START
WITH
WHY?

41. BUILD YOUR TRIBE

42. IF YOU CARE
THEY’LL CARE

44. WHO’S GONNA LOVE YA?

45. HAVE A STRONG VISION

46. KNOW YOUR AUDIENCE

47. SHOW YOUR PERSONALITY

48. GET THEM HUNGRY FOR MORE

49. BUILD YOUR BRAND FROM DAY 1

50. BUT…
BE AWARE

51. A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN

52. GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE

53. t
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A MINIMUM LOVEABLE PRODUCT?
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