http://bit.ly/talkhubspotThe NewTwitterHow it Fits into yourInbound MarketingToolboxLaura “@Pistachio” Fitton 6-13-12
1   @Pistachio WTH??    2      Twitter Twitter Twitter Twitter3    3 things to STOP asking &     BONUS: New Data!!       4...
1   @Pistachio    WTH?????
Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!"                                         Twitter for   ...
Laura Fitton, May 2007Homebound mom.Two kids under two.                                    Where do I                     ...
“Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityan...
Founder/CEO	  oneforty.com	  
(Don’t Believe the) Hypehttp://bit.ly/talkhubspot
How did THAT     Happen??!Photo: http://www.flickr.com/photos/furryscalyman/
Twitter-PoweredSoftware willChange theWorld
Twitter-PoweredSoftware HASChanged the World
We’veOnly JustBegun…
The balance of power shifted                      mere mortal
2    Twitter    Twitter    Twitter    Twitter
“    Twitter is not a technology.    Its a conversation.    And its happening    with or without you.    CHARLENE LI    CO...
Global Sensing and Signaling Network
“Facebook” search on tweetcharts.com May 17, 2012  “it’s like an EKG for attention”                 -Joel Lunenfeld @JoelL
The Message is     the Influencer.http://twitpic.com/135xa by @JKrums
“   Any     to    Many
Influence (was)Attract attention to yourself
Influence (is)Provide attention & value to others
3    3 Things    you NEED    to stop    asking
“   Does    Twitter    Matter?
TwitterMATTERS                                    36%call it                                           Important or       ...
“Are MYCustomerson Twitter?
SOURCE: HUBSPOT, 2011   34
Get MoreCUSTOMERS                                  55%                                           of ALL B2C           in R...
“How Can IGet MoreFollowers?
You don’t just want a following.                                   37
You wantscreaming,raving fans
“Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN                                ...
4    How are    YOU    Doing?
http://marketing.grader.com
Get Found.     Convert.          Analyze.                  Prospect          Marketing   Blogging                  Intelli...
Less of this.                44
More of this.                45
Twi$er	  	  Marke+ng	  in	  2	  Words…	  
“BEU   UL SEF !!!!
Twi$er	  	  Marke+ng	  in	  4	  Words…	  
“   Listen.    Learn.    Care.    Serve.
Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS  ...
Image: http://inay.org
Capitalize on Promoted Tweets  1.  Hit Your Followers at the Right Time  2.  Target Relevant Keywords  3.  Find People Who...
Understand Your Twitter TrafficNEW Twitter website analytics will track:•  amount of traffic Twitter drives overall•  exte...
http://marketing.grader.com
Marketingis a   Mess.
HubSpot  consolidates all the best inboundmarketing methods    in one spot
300+            employees                         $65M                        Google Ventures                           Se...
THANK YOU Learn more today! THANK YOU http://bit.ly/talkhubspotTHANK YOU
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
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Twitter in the Inbound Marketing Toolbox

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Slide deck that supported my keynote at Inbound Marketing Summit SF June 13, 2012

Published in: Business, Technology

Twitter in the Inbound Marketing Toolbox

  1. http://bit.ly/talkhubspotThe NewTwitterHow it Fits into yourInbound MarketingToolboxLaura “@Pistachio” Fitton 6-13-12
  2. 1 @Pistachio WTH?? 2 Twitter Twitter Twitter Twitter3 3 things to STOP asking & BONUS: New Data!! 44 How are YOU Doing?
  3. 1 @Pistachio WTH?????
  4. Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!" Twitter for Dummies Inbound Marketing Evangelist 94,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  5. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  6. “Laura Fitton… hasthousands of peoplefollowing her on Twitter. …byconsistently touching a tribeof people with generosityand insight, she’s earnedthe right to lead”-Seth Godin, Tribes
  7. Founder/CEO  oneforty.com  
  8. (Don’t Believe the) Hypehttp://bit.ly/talkhubspot
  9. How did THAT Happen??!Photo: http://www.flickr.com/photos/furryscalyman/
  10. Twitter-PoweredSoftware willChange theWorld
  11. Twitter-PoweredSoftware HASChanged the World
  12. We’veOnly JustBegun…
  13. The balance of power shifted mere mortal
  14. 2 Twitter Twitter Twitter Twitter
  15. “ Twitter is not a technology. Its a conversation. And its happening with or without you. CHARLENE LI CO-AUTHOR OF GROUNDSWELL Image Credit: ! THEMACGIRL*!
  16. Global Sensing and Signaling Network
  17. “Facebook” search on tweetcharts.com May 17, 2012 “it’s like an EKG for attention” -Joel Lunenfeld @JoelL
  18. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
  19. “ Any to Many
  20. Influence (was)Attract attention to yourself
  21. Influence (is)Provide attention & value to others
  22. 3 3 Things you NEED to stop asking
  23. “ Does Twitter Matter?
  24. TwitterMATTERS 36%call it Important or Critical 89% call Twitter at Least Somewhat Useful HubSpot State of Inbound Marketing Report, 2012.
  25. “Are MYCustomerson Twitter?
  26. SOURCE: HUBSPOT, 2011 34
  27. Get MoreCUSTOMERS 55% of ALL B2C in Retail/Wholesale 70% have acquired new customers from Twitter HubSpot State of Inbound Marketing Report, 2012.
  28. “How Can IGet MoreFollowers?
  29. You don’t just want a following. 37
  30. You wantscreaming,raving fans
  31. “Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit:! lhalstead!
  32. 4 How are YOU Doing?
  33. http://marketing.grader.com
  34. Get Found. Convert. Analyze. Prospect Marketing Blogging Intelligence Analytics Lead Website Competitor Intelligence Tracking Social Landing Pages Blog Analytics Media Email Manager Advanced SEO Tools Marketing Lead Analytics Nurturing
  35. Less of this. 44
  36. More of this. 45
  37. Twi$er    Marke+ng  in  2  Words…  
  38. “BEU UL SEF !!!!
  39. Twi$er    Marke+ng  in  4  Words…  
  40. “ Listen. Learn. Care. Serve.
  41. Image Credit: Fotographia Guerilla“Make the customerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET EBOOK! QUOTE
  42. Image: http://inay.org
  43. Capitalize on Promoted Tweets 1.  Hit Your Followers at the Right Time 2.  Target Relevant Keywords 3.  Find People Who Resemble Your Followers 4.  Use Geo-Targeting for Events and Local Businesses 5.  Promote Offers 6.  Test Content and Messaginghttp://bit.ly/nPhHDC
  44. Understand Your Twitter TrafficNEW Twitter website analytics will track:•  amount of traffic Twitter drives overall•  extent to which Twitter users are sharing a sites content•  effectiveness of a websites Tweet button integration
  45. http://marketing.grader.com
  46. Marketingis a Mess.
  47. HubSpot consolidates all the best inboundmarketing methods in one spot
  48. 300+ employees $65M Google Ventures Sequoia Salesforce.com6000+customers
  49. THANK YOU Learn more today! THANK YOU http://bit.ly/talkhubspotTHANK YOU

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