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Demystifying Social Media for Business


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Social Media is huge and any business not tapping into the power of these tools and networks is missing out.

Yet it can be overwhelming and difficult to know where to start and what tools to use.

This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy

Published in: Business, Technology
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Demystifying Social Media for Business

  1. 1. Demystifying the Business of<br />Social Media<br />
  2. 2. What can you expect to learn today?<br />Why Social Media is so HUGE right now<br />Answers to the Top 5 Social Media questions <br />How to use the Top 5 Social Media sites for business<br />Top tips and tricks to take away and start using today<br />
  3. 3. What you need to do now<br />
  4. 4. Social media is huge<br />It’s important that we understand the huge shifts that are happening right now<br />
  5. 5. If Facebook <br />were a country, <br />it would be <br />the third most <br />populated <br />in the world, <br />ahead of the <br />United States.<br />Only China<br />& India are<br />more populated.<br />
  6. 6. 500 BILLION.<br />The number <br />of minutes spent <br />on Facebook <br />per month. <br />LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION<br />
  7. 7. 25 BILLION.<br />The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. <br />THAT’S MORE THAN 6X LAST YEAR’S VOLUME.<br />
  8. 8. 500<br />BILLION<br />The number of peer influence impressions Americans generate per year via social media.<br />62% of those impressions come from Facebook.<br />
  9. 9. 35 HOURS<br />The amount of video uploaded to YouTube every minute.<br />THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.<br />
  10. 10. 2 BILLION.<br />The number of YouTube videos viewed per day.<br />THAT’S TWICE AS MANY AS LAST YEAR.<br />
  11. 11. 4 BILLION.<br />The number of images hosted on Flickr. <br />THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS. <br />
  12. 12. ONE-THIRD.<br />The proportion of women aged 18-34 who check Facebook when they first wake up<br />Even before going to the bathroom. <br />
  13. 13. NINETY-FIVE.<br />The percentage of companies using LinkedIn <br />to find and attract employees. <br />59% use Facebook and 42% use Twitter.<br />
  14. 14. 27 MILLION<br />The average number of “tweets” per day on Twitter.<br />THAT’S 8X LAST YEAR’S VOLUME. <br />
  15. 15. Years to reach 50 million viewers<br />Radio<br />38 years<br />
  16. 16. Years to reach 50 million viewers<br />Television<br />13 years<br />
  17. 17. Years To reach 50 million viewers<br />Internet<br /> 4 years<br />
  18. 18. Years to reach 50 million viewers<br />iPod<br />3 years<br />
  19. 19. added 100 million users in less than 9 months<br />
  20. 20. What is Social media? <br />
  21. 21. It is A Powerful Business Tool<br />81% Generated exposure for their organization<br />61% Increased subscriber/traffic/opt-ins <br />48% Generated qualified leads<br />45% Reduced marketing costs<br />35% Closed more business  <br />Source: Social Media Examiner 2010 Industry Report<br />
  22. 22. Proof is in the purchase<br />33% visit social media sites to engage in product research before making a purchasing decision<br />47% say social media sites influence their decision to purchase specific companies services & brands<br />26% of respondents changed their minds about purchasing a product after reading about it on a social media site.<br />
  23. 23. Social Media Effects<br />Source:<br />
  24. 24. The most important thing to know<br />Social Media is all about engaging<br />
  25. 25. Real World Story<br />“I used to think Twitter was dumb, and I didn't even<br />have a personal Facebook account until 2009. <br />Now, the social web counts for probably a third of our<br />business.<br />If you have a business, you might want to think about<br />Gettingon the train too.”<br />Chris Guillebeau, Founder has a small army (20K subscribers), <br />several successful online products and now a published book!<br />
  26. 26. Why you need to be social<br />Being social is not just for people it’s for organizations too!<br />You can’t afford to not use Social Media as part of an integrated marketing effort.<br />Social Media is here to stay so learn how to maximize <br /> it for amazing results.<br />
  27. 27. What is Social Media?<br />Social Media is media with a social component<br />that provides a two-way street for communicating. <br />Social media is produced through <br />self-publishing & user-generated<br />content vs traditional media<br />
  28. 28. What is Social Media?<br />Social Media can be broken down as follows<br />Social Networking. (Facebook, LinkedIn, Twitter)<br />Social Photo and Video Sharing. (YouTube, Flickr)<br />Wikis. (Wikipedia, Wikia)<br />Social Bookmarking. (Diigo, Furl)<br />Social News. (Digg, StumbleUpon, Reddit) <br />
  29. 29. Don’t be overwhelmed<br />You don’t need to be on all those sites!<br />
  30. 30. Where do you need to be?<br />Create compelling content and stories to draw people to you.<br />Make a specific ask or establish a specific goal to reach.<br />Make it astonishingly easy for your customers to take action<br />
  31. 31. What are the Top 5 questions asked by organizations today?<br />
  32. 32. Question #1<br />How do I measure social media ROI?<br />
  33. 33. Answer #1<br />How do I measure social media ROI?<br />Set goals and track actual reach<br />Measure your conversation share<br />Use recommendations and referrals<br />Create inbound link love<br />Utilize Social Bookmarking<br />
  34. 34. Question #2<br />What are the best practices?<br />?<br />
  35. 35. Answer #2<br />What are the best practices?<br />Treat Social Media like an offline relationship<br />Be LARGE - Listen, Ask, Respond, Give, Engage<br />Go for AAA – Authoritative + Authentic + Available<br />Be consistent with your brand message<br />Don’t shout out and sell all the time<br />
  36. 36. Question #3<br />How do I best manage my time online?<br />
  37. 37. Answer #3<br />How do I best manage my time online?<br />Spend 30-60 minutes doing the right things daily<br />Check-in 2-3 times per day - scan, engage & maintain<br />Focus on the top 3-5 tools and forget the rest <br />Set a weekly schedule and stick to it<br />Track your results and measure what’s working<br />
  38. 38. Question #4<br />How do I reach my target markets?<br />
  39. 39. Answer #4<br />How do I reach my target markets?<br />Setup Google alerts for your target market keywords<br />Set up Google alerts for your business & competition<br />Then monitor who is talking and where they hang out<br />Start engaging on those blogs, websites and forums <br />Leave intelligent comments, opinions and links back<br />
  40. 40. Question #5<br />How do I generate traffic and leads?<br />
  41. 41. Answer #5<br />How do I generate traffic and leads?<br />State what value you provide & problem you solve<br />Ask people to link back to your site & link to theirs<br />Create a call to action on your website<br />Establish a CRM system to capture leads<br />Create specific content to follow up and convert<br />
  42. 42. Why your business needs to be on Facebook <br />
  43. 43. Why Facebook?<br />Facebook is a huge social network with 600M+users<br />That’s a lot of eyeballs to get your business in front of!<br />
  44. 44. People spend money on Facebook<br />Over 5 million people are `likes’ of Facebook pages<br />The average `like’ spends $71.84 as opposed to non fans<br />41% more likely to recommend your product to their friends<br />
  45. 45. Example of a Great Facebook Page<br />
  46. 46. Add Personality To Your Page <br /><ul><li>Make it rich & engaging
  47. 47. Update 2-3 times daily
  48. 48. Vary your content
  49. 49. Mix up your media
  50. 50. Create events
  51. 51. Write a note and tag your fans</li></li></ul><li>How does a Facebook page work?<br /><ul><li>Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friends
  52. 52. Fans can interact with your brand by liking, commenting and sharing your content
  53. 53. You can install apps to run contests, polls, quizzes, videos, photos
  54. 54. You can create a customized landing tab to ensure `Likes’ connect with you further
  55. 55. You can link your blog feeds to publish to your page and show your Twitter updates on a tab</li></li></ul><li>How to grow your fan base<br /><ul><li>Click on `Suggest to Friends’ & invite them
  56. 56. Connect to your other social media sites
  57. 57. Integrate updates to your Twitter Feed
  58. 58. Use Facebook Connect on your website
  59. 59. Get a vanity URL so you can be easily found (
  60. 60. Buy Facebook ads to drive people to your page</li></li></ul><li>Why your business needs to be on Twitter<br />
  61. 61. Why Twitter?<br />Twitter has over 145 million users who are part of a<br />lively 24/7 conversation. <br />
  62. 62. How does Twitter work?<br />
  63. 63. Getting Started With Twitter<br />Follow relevant accounts using these tools<br />
  64. 64. Twitter Terminology<br />Learn the key lingo to stay cool on Twitter:<br />
  65. 65. Twitter Best practices<br />
  66. 66. How do you find business leads?<br /><ul><li>Search on Hashtags(#) that you can help with
  67. 67. Look at trending topics to find potential clients
  68. 68. Credit people with personal #Follow Friday #FF
  69. 69. Connect with people and direct them to your site
  70. 70. In your bio put a direct link to your sales page or site
  71. 71. Create a friendly autoresponder and give away a useful free report</li></li></ul><li>Advanced Twitter Exercises<br />Create a free account to shorten URLs and track <br /><ul><li>Submit your tweets on and get more traffic
  72. 72. Create usefu lists on Twitter for people to follow
  73. 73. Visit to follow an entire list in one go
  74. 74. Use ManageFlitter unfollow people</li></li></ul><li>How do you make money on Twitter?<br />
  75. 75. Why your business needs to be on LinkedIn<br />
  76. 76. Why LinkedIn?<br />Used by over 70 million professionals & gains 1 new member per second and 3M per month<br />
  77. 77. How does LinkedIn work?<br />Create your own online resume<br />Create a company profile to give you more visibility<br /><ul><li>Network with like-minded professionals
  78. 78. Find potential hires or strategic alliances
  79. 79. Create links to your company & generate traffic
  80. 80. Showcase your initiatives to millions</li></li></ul><li>How does LinkedIn work?<br />Gain trust for you and your organization<br />
  81. 81. Examples of great LinkedIn Profiles<br />
  82. 82. Leverage the power of LinkedIn <br />Ask a question on LinkedIn’s discussion forum<br /><ul><li>Get answers from professionals on your topic
  83. 83. Answer questions and be a helpful resource
  84. 84. Make new connections through this activity
  85. 85. Send direct messages to your connections
  86. 86. Join groups and meet people with similar interests
  87. 87. Create events and gain more exposure to new clients</li></li></ul><li>Example of an Answers search <br />
  88. 88. Leverage the power of LinkedIn <br />Look up profiles prior to meeting people<br /><ul><li>Gain insight into their background and more
  89. 89. Search for top influencers and introduce yourself</li></ul>Search for Service Partners <br /><ul><li>Give and receive recommendations</li></li></ul><li>LinkedIn Etiquette<br />Reciprocity is a wonderful thing. Gratitude is key.<br /><ul><li>Don’t be afraid to ask for favours
  90. 90. Pass along information
  91. 91. Make introductions
  92. 92. Give back</li></li></ul><li>LinkedIn Etiquette<br />Do not abuse your network with spam messages<br /><ul><li>Use LinkedIn’s status update to share valuable info
  93. 93. Use this sparingly and not as a ‘Daily About Me’ broadcast or sales pitch
  94. 94. Avoid the boilerplate text when adding a connection and instead write a personal one</li></li></ul><li>LinkedIn Etiquette<br />Value relationships over transactions<br /><ul><li>Use LinkedIn as a professional ground to connect
  95. 95. Great tool to connect with influencers
  96. 96. Play by the rules and don’t SPAM people
  97. 97. Act with integrity and don’t share false information
  98. 98. Engage regularly with your network</li></li></ul><li>Why your business needs to be on YouTube<br />
  99. 99. Why YouTube?<br />YouTube is more than just a place to upload, share<br />and view videos<br /><ul><li>YouTube is the world’s 2nd largest search engine
  100. 100. Every minute 35 hours worth of video is uploaded
  101. 101. Attracts 60 million unique viewers per month
  102. 102. Optimized for 18 different languages
  103. 103. Allows you to market your brand or products</li></li></ul><li>Building A Community<br /><ul><li>Find professionals on YouTube by searching keywords
  104. 104. Add these people as friends to message them
  105. 105. Subscribe to their channel to receive updates
  106. 106. Leave comments on YouTube videos</li></li></ul><li>How to increase your viewership<br /><ul><li>Ask people to `Like’ or share your video
  107. 107. Share the link yourself from under your video
  108. 108. Send your video as a personal message
  109. 109. Add a widget on your website or blog that
  110. 110. Use the embed code under your video to put in a post</li></li></ul><li>Get started very quickly for very little<br /><ul><li>Record directly from YouTube
  111. 111. Record using your iPhone if it has video
  112. 112. Use your digital camera if it has video mode
  113. 113. Buy a $200 Flipcam with easy upload
  114. 114. Invest in a small handheld video camera</li></li></ul><li>Why your business needs to be on WordPress<br />
  115. 115. Why Blog?<br />A blog is a fantastic tool to promote your business<br />Read my Blog<br />
  116. 116. Before You Dive In<br />There are over 200 million blogs worldwide<br /><ul><li>Browse other blogs in your industry
  117. 117. Search for the top blogs using Technorati, AllTop and Blogrank
  118. 118. Emulate the best</li></li></ul><li>How Does it Work?<br />Using a blog platform allows you to set up a site to:<br /><ul><li>Post informative articles
  119. 119. Allow readers to share and engage
  120. 120. Create pages with more information
  121. 121. Add plug-ins and widgets
  122. 122. Draw traffic to your sites</li></li></ul><li>Questions to Ask Yourself<br /><ul><li>What is the business purpose of my blog?
  123. 123. What are the objectives, outcomes and goals?
  124. 124. Who is your ideal reader?
  125. 125. How do you want your readers to feel?
  126. 126. What do you want your readers to do?
  127. 127. How much time can you devote?</li></li></ul><li>Why WordPress?<br />WordPress is an extremely popular blog platform<br /><ul><li>Very easy to get started and free
  128. 128. Choose from hundreds of free themes
  129. 129. ‘What You See Is What You Get’ content editor
  130. 130. Up to the minute statistics on your posts
  131. 131. Numerous widgets & plug-ins</li></li></ul><li>Elements of Great Blog Design<br /><ul><li> Enticing header with name of blog, tag line
  132. 132. Clear call to action buttons to subscribe or signup
  133. 133. Search bar so you can see how visitors use your site
  134. 134. About page with photo and testimonials
  135. 135. Use a variety of media: text, video, audio
  136. 136. Plenty of white space to make it easy to read
  137. 137. Social Media links to share your content and connect with you </li></li></ul><li>Best Case Practices <br />Make it relevant <br />Provide useful information that solves problems<br /><ul><li>Provide unique or new insights into subjects
  138. 138. Have a strong opinion and state it
  139. 139. Write in a way that is clear and concise
  140. 140. Establish a regular posting schedule and stick to it</li></li></ul><li>Creating a Community<br />Treat your relationships online like those you do off<br /><ul><li>Ask questions regularly
  141. 141. Reply to comments in a genuine and friendly way
  142. 142. Follow those who comment on Twitter and engage
  143. 143. Use comments by readers as content for new posts
  144. 144. Thank people for their comments by emailing them
  145. 145. Leave insightful comment on other blogs</li></li></ul><li>Before we finish up<br />Here are some facts that are kind of scary<br />
  146. 146. By 2014, social networking services will<br />replace email as the primary vehicle for<br />Interpersonal communications for 20 percent<br />of business users.<br />Gartner Oct 2010 report<br />
  147. 147. Don’t be a failure<br />Through 2015, only 25 percent of enterprises will<br />routinely utilize social network analysis to improve<br />performance and productivity.<br />
  148. 148. How can you learn to use Social Media to get real results for your business?<br />
  149. 149. Two simple ways<br />Work with me one-on-one for social media personal training and coaching<br />Invest in the Social Media Bootcampe-program complete with 7 workout guides<br />
  150. 150. Plus Step by Step Videos<br />
  151. 151. What does it deliver?<br />
  152. 152. Your Own Personal Trainer<br /><ul><li>Two months of ongoing coaching
  153. 153. Top tips and latest updates
  154. 154. Advanced techniques
  155. 155. Easy workouts to keep you on track</li></ul>Motivation and bite-sized chunks<br />of learning are key to success<br />
  156. 156. All this in one complete product<br /><ul><li>7 downloadable workouts
  157. 157. Step by step video tutorials
  158. 158. 2 months of coaching via email
  159. 159. Latest updates and top tips</li></ul>If you’re interested then definitelycome and visit:<br /><br />Images in this presentation are courtesy of the great folks at Shutterstock<br />
  160. 160. A little bit about me<br />I’m Natalie Sisson. A Kiwi Entrepreneur, Adventurer and<br />Founder of The Suitcase Entrepreneur<br /><ul><li>I’m an integrated marketer
  161. 161. I’m a social media evangelist & personal trainer
  162. 162. I co-founded a company that built a Facebook app
  163. 163. I’m a Regional Bodysculpting Champion
  164. 164. I broke a World Record in Dragon Boating
  165. 165. I’m a gold medal World Beach Ultimate Champion</li></li></ul><li>Who Am I?<br />
  166. 166. How has social media helped me?<br />
  167. 167. I’ve built my business on Social Media<br />Over 1700 fans on Facebook<br />$15K in 1 month running social media bootcamps<br />9,000 + Quality Twitter followers <br />Klout score that ranks me as a Thought Leader<br />800 + connections on LinkedIn for leads<br />Popular on location YouTube videos <br />Thriving Blog and global audience<br />Newsletter list doubling every month<br />Awesome community of entrepreneurs<br />
  168. 168. Thanks for reading and sharing<br />You’ll find me on @womanzworldand @nataliesisson<br />Connect with me on<br />Find me on<br />Visit my channel on<br />Join my community at<br />