Originally presented at the 2012 ACPA National Convention, this presentation puts forward an argument that the Web is changing the way we need to approach our work. Suggestions are provided on exactly how we need to think differently. Brown, P. G. (2012, March). How we lost control: The web 2.0 university. Presentation at the Annual Convention of the American College Personnel Association National Convention, Louisville, KY.

1. HOW
WE LOST
CONT
ROL
THE WEB 2.0
2012.03.27 UNIVERSITY

3. #acpaweb2
@paulgordonbrown

5. I WANT TO STUDY
NOT ONLY WHAT
THE COMPUTER IS
DOING FOR US, BUT
WHAT IT IS DOING
TO US.- Sherry Turkle

6. Premise
1

7. Universities are
inherently
MODERNIST
institutions

8. Premise
2

9. web 2.0
is a
REV OLUTION

10. The Ultimate
?

11. How do we
OPERATE
?
in this
NEW REALITY

12. Understanding
the university

13. VIDEO
RSA Animate - Changing Education Paradigms
www.youtube.com/watch?v=zDZFcDGpL4U

14. Understanding
web 2.0

15. Web 1.0
STATIC WEBPAGES

16. here

17. there

18. this guy
Tim O’Reilly
I coined
the term
Web 2.0

19. The term "Web 2.0" (2004–present) is
commonly associated with web
applications that facilitate interactive
information sharing, interoperability,
user-centered design, and collaboration
on the World Wide Web. Examples of Web
2.0 include web-based communities,
hosted services, web applications,
social-networking sites, video-sharing
sites, wikis, blogs, mashups, and
folksonomies. A Web 2.0 site allows its
users to interact with other users or to
change website content, in contrast to
non-interactive websites where users are
limited to the passive viewing of
information that is provided to them.

20. WE’VE LOST THE
SHELF
BULLETIN BOARD
BLACKBOARD

21. WE’VE LOST THE
SHELF
BULLETIN BOARD
BLACKBOARD

22. Clay Shirky

24. Yahoo, faced with
the possibility that
they could organize
things with no
physical
constraints, added
the shelf back.

27. SHELF
DO WE OFFER
ANYTHING
UNIQUE?

28. WE’VE LOST THE
SHELF
BULLETIN BOARD
BLACKBOARD

31. Urie
Bronfenbrenner

33. SIGNAL to NOISE
RATIO

34. BULLETIN BOARD
DO WE
COMMUNICATE
OUR MESAGE?

35. WE’VE LOST THE
SHELF
BULLETIN BOARD
BLACKBOARD

36. The lurning
is up here!

38. the global
brain

39. Constructivist Theories
and Connectivism

40. BLACKBOARD
DO WE
ENGAGE OUR
AUDIENCE?
(NATIVELY)

41. WE’VE LOST THE
SHELF
BULLETIN BOARD
BLACKBOARD

42. Why College Is Still Relevant in the Age of
Free Information
by Hansoo Lee
January 06, 2012
1. The Network
2. Direct Professional Development
3. Personal Development
4. Brand

43. Open Educational Resources and
the Role of the University
by Anka Mulder, Volume 46, Number 5, September/October 2011
The University as a...
Content Provider
Learning Community
Certification Body

44. WHAT WE
Shelf Bulletin Board Blackboard
LOST:
OUR
Content Certification Learning
CHANGING
Provider Body Community
ROLES:
WE SHOULD Do we offer Do we
Do we engage
ASK anything communicate
our audience?
OURSELVES: unique? our message?
Professional/
WHAT DO WE
Personal Brand The network
DO WELL:
Development

45. key works on web 2.0 & student affairs

46. digitally archived at