Business Information Systems Web 2.0   Introduction Prithwis Mukerjee, Ph.D.
Web 2.0
What is Web 2.0 ?
This is Web 2.0 !
The War of the Encyclopedias  <ul><li>Why has Wikipedia eclipsed  </li></ul><ul><ul><li>Britannica – the best known brand ...
What is Web 2.0 <ul><li>The concept of &quot;Web 2.0&quot; began with a brainstorming session between O'Reilly and MediaLi...
Web 2.0 applications <ul><li>Personal websites   ->  blogs  </li></ul><ul><li>Britannica Online  ->  Wikipedia  </li></ul>...
Social Networks – the “Trust” Factor <ul><li>Web 2.0 is built up around communities who know and trust each other </li></u...
What do users generate ?  <ul><li>The obvious stuff </li></ul><ul><ul><li>Blogs : text </li></ul></ul><ul><ul><li>FlickR :...
The Personal Bookmark Post to del.icio.us
The Social Bookmark Post to del.icio.us
My Social Bookmarks Same page book marked by 747 other people !
Comments by Others
Identifying Web 2.0 sites <ul><li>Which are the various Web 2.0 sites in the internet ? </li></ul><ul><li>We have heard of...
The web 2.0 principles <ul><li>Web is a platform that </li></ul><ul><ul><li>Consists of hundreds of machines, not one serv...
Web2.0 technologies <ul><li>RSS </li></ul><ul><li>Blog/Vlog/ Podcast </li></ul><ul><li>Ajax, Ruby on Rails </li></ul><ul><...
http://www.go2web20.net/
http://web2.0slides.com/
Categories Social Network Content Aggregation Multimedia Publishing Lifestyle Business Functions Fun and Games Education E...
Social Networks <ul><li>Brings together like minded people in an informal forum </li></ul><ul><li>Three kinds of social ne...
Global Social Networks <ul><li>Twitter is a service for people to communicate and stay connected through the exchange of q...
Smaller Social Networks <ul><li>Sphinn is a social site for search and interactive marketers.  </li></ul><ul><ul><li>to sh...
Niche and Specialist Networks <ul><li>Network of young mothers  </li></ul><ul><ul><li>Between chasing kids and chasing dea...
 
Are We Web 2.0 ? Kollaborative Klassroom Meet 12 out of 66 criteria !
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BIS12 Web 2.0

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Course Materials for MBA course on Business Information Systems

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BIS12 Web 2.0

  1. 1. Business Information Systems Web 2.0 Introduction Prithwis Mukerjee, Ph.D.
  2. 2. Web 2.0
  3. 3. What is Web 2.0 ?
  4. 4. This is Web 2.0 !
  5. 5. The War of the Encyclopedias <ul><li>Why has Wikipedia eclipsed </li></ul><ul><ul><li>Britannica – the best known brand </li></ul></ul><ul><ul><li>Encarta – the most well supported brand </li></ul></ul><ul><li>Two reasons </li></ul><ul><ul><li>The volume and diversity of user generated content </li></ul></ul><ul><ul><li>The trust that is created in groups – the social network </li></ul></ul>
  6. 6. What is Web 2.0 <ul><li>The concept of &quot;Web 2.0&quot; began with a brainstorming session between O'Reilly and MediaLive International. </li></ul><ul><li>Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having &quot;crashed&quot;, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. </li></ul><ul><li>Network of Trust </li></ul><ul><ul><li>Network of individual </li></ul></ul><ul><ul><li>No heirarchy </li></ul></ul><ul><li>User Generated Content </li></ul><ul><ul><li>Never the creation of an individual. </li></ul></ul><ul><ul><li>Always built collaboratively </li></ul></ul><ul><li>Rich Media </li></ul><ul><ul><li>Images, movies, 3D realism </li></ul></ul><ul><li>Infinitely Extensible </li></ul><ul><ul><li>Never Complete </li></ul></ul><ul><ul><li>Extended through </li></ul></ul><ul><ul><ul><li>More technology </li></ul></ul></ul><ul><ul><ul><li>More computers </li></ul></ul></ul>
  7. 7. Web 2.0 applications <ul><li>Personal websites -> blogs </li></ul><ul><li>Britannica Online -> Wikipedia </li></ul><ul><li>Yahoo Search -> Google PageRank </li></ul><ul><li>Content management -> wikis, widgets, mashups </li></ul><ul><li>Directories (taxonomy) -> tagging (&quot;folksonomy&quot;) </li></ul>Trusted, Social Network User Generated Content Two Key Themes
  8. 8. Social Networks – the “Trust” Factor <ul><li>Web 2.0 is built up around communities who know and trust each other </li></ul><ul><li>Filters appropriate information </li></ul>
  9. 9. What do users generate ? <ul><li>The obvious stuff </li></ul><ul><ul><li>Blogs : text </li></ul></ul><ul><ul><li>FlickR : images </li></ul></ul><ul><ul><li>YouTube : videos </li></ul></ul><ul><li>A little more sophistication </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>The not so obvious stuff </li></ul><ul><ul><li>Relationships among people </li></ul></ul><ul><ul><ul><li>Orkut, Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIN </li></ul></ul></ul><ul><ul><ul><li>Communities </li></ul></ul></ul><ul><ul><li>Relationship among pieces of data </li></ul></ul><ul><ul><ul><li>Google Page Rank </li></ul></ul></ul><ul><ul><ul><li>Folksonomy </li></ul></ul></ul>
  10. 10. The Personal Bookmark Post to del.icio.us
  11. 11. The Social Bookmark Post to del.icio.us
  12. 12. My Social Bookmarks Same page book marked by 747 other people !
  13. 13. Comments by Others
  14. 14. Identifying Web 2.0 sites <ul><li>Which are the various Web 2.0 sites in the internet ? </li></ul><ul><li>We have heard of the common ones </li></ul><ul><ul><li>Shown at the the left </li></ul></ul><ul><li>Where are the others ? </li></ul>
  15. 15. The web 2.0 principles <ul><li>Web is a platform that </li></ul><ul><ul><li>Consists of hundreds of machines, not one server or computer </li></ul></ul><ul><ul><li>That hosts rich multimedia </li></ul></ul><ul><ul><li>Generated by end users – not the platform provider </li></ul></ul><ul><ul><li>Who form of network of trust </li></ul></ul><ul><ul><li>And is in perpetual beta ... never finished </li></ul></ul>
  16. 16. Web2.0 technologies <ul><li>RSS </li></ul><ul><li>Blog/Vlog/ Podcast </li></ul><ul><li>Ajax, Ruby on Rails </li></ul><ul><li>Mashups </li></ul><ul><li>Tag cloud </li></ul><ul><li>Rating/ Tagging </li></ul><ul><li>Social Networks </li></ul>
  17. 17. http://www.go2web20.net/
  18. 18. http://web2.0slides.com/
  19. 19. Categories Social Network Content Aggregation Multimedia Publishing Lifestyle Business Functions Fun and Games Education Employment Career Maps Geographic Information Niche Sectors
  20. 20. Social Networks <ul><li>Brings together like minded people in an informal forum </li></ul><ul><li>Three kinds of social networks </li></ul><ul><ul><li>The Big Guys </li></ul></ul><ul><ul><li>The Smaller Social Networks </li></ul></ul><ul><ul><li>The Niche Players </li></ul></ul>Content Aggregation Multimedia Publishing Lifestyle Business Functions Fun and Games Education Employment Career Maps Geographic Information Niche Sectors Social Network 1
  21. 21. Global Social Networks <ul><li>Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? </li></ul><ul><li>Facebook is a social utility that connects you with the people around you. </li></ul><ul><li>Bebo is a social media network where friends share their lives and explore great entertainment. </li></ul>
  22. 22. Smaller Social Networks <ul><li>Sphinn is a social site for search and interactive marketers. </li></ul><ul><ul><li>to share and discover news stories, read and take part in discussions, discover events of interest and network with others. </li></ul></ul><ul><li>NowPublic lets people work together to cover news events around the world. </li></ul><ul><li>PlugIM is a user driven internet marketing community. </li></ul><ul><ul><li>Submit content, share articles, comment on projects and promote your favorites to the front page. </li></ul></ul>
  23. 23. Niche and Specialist Networks <ul><li>Network of young mothers </li></ul><ul><ul><li>Between chasing kids and chasing deadlines, there never seems to be enough time in the day to cook a healthful family dinner. Never fear .. </li></ul></ul><ul><li>A community of people who are touched by diabetes </li></ul><ul><li>imbee is a parent approved, teacher endorsed social networking site appropriate for kids and 'tweens. </li></ul>
  24. 25. Are We Web 2.0 ? Kollaborative Klassroom Meet 12 out of 66 criteria !

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