The University in the Age of Web 2.0: A Value Proposition

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Brown, P. G. (2013, January). The university in the age of web 2.0: A value proposition. Presentation at the Dalton Institute on College Student Values, Tallahassee, FL.

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The University in the Age of Web 2.0: A Value Proposition

  1. The University in the Age of Web 2.0:A Value Proposition Dalton Institute on College Student Values 2013.01.31 Tallahassee, FL
  2. #HEfuture #dalton13@paulgordonbrown
  3. I WANT TO STUDY NOT ONLY WHATTHE COMPUTER ISDOING FOR US, BUT WHAT IT IS DOING TO US.- Sherry Turkle
  4. Universities must change the way they operate tosurvive and remain relevant.
  5. This argument rests on2 premises
  6. Premise 1
  7. social media &web 2.0represent aREV OLUTION (a tipping point for radical organizational change)
  8. Premise 2
  9. Universities are inherentlyMODERNIST institutionsand are ill-equipped torespond to this revolution.
  10. Social media and Web 2.0 technologies1 have pushed us to a tipping point for massive organizational change. Universities are ill-equipped and at an2 organizational disadvantage to respond to this change.THEREFOREUniversities must change the way theyoperate to survive and remain relevant.
  11. Understandingthe university
  12. Understanding Web 2.0
  13. Web 1.0STATIC WEBPAGES
  14. a clickhere
  15. takes youthere
  16. this guyTim O’Reilly I coined the term Web 2.0
  17. The term "Web 2.0" (2004–present) iscommonly associated with webapplications that facilitate interactiveinformation sharing, interoperability,user-centered design, and collaborationon the World Wide Web. Examples of Web2.0 include web-based communities,hosted services, web applications,social-networking sites, video-sharingsites, wikis, blogs, mashups, andfolksonomies. A Web 2.0 site allows itsusers to interact with other users or tochange website content, in contrast tonon-interactive websites where users arelimited to the passive viewing ofinformation that is provided to them.
  18. In explaining this I’d like to use3 metaphorsfor what universities have lost
  19. WE’VE LOST THE SHELF BULLETIN BOARD BLACKBOARD
  20. The Shelf
  21. Knowledgeused to be tied up in books
  22. and the university was the sole provider and keeper of this knowledge
  23. Going digitalchanged this. The Webchanged this.
  24. 1996
  25. Yahoo, faced withthe possibility thatthey could organizethings with nophysicalconstraints, addedthe shelf back.- Clay Shirky
  26. 2013
  27. We no longer need a curator.We can search for anything and everything.
  28. The university lost control of The Shelf Being the exclusivesource for knowledge
  29. WE’VE LOST THE SHELF BULLETIN BOARD BLACKBOARD
  30. The Bulletin Board
  31. Previously, the universitycould control communicationthrough the limited meansavailable.It was a funnel...
  32. it could controlits message.
  33. In the digital agethis control is nolonger possible.
  34. Social media has exploded.Communicationmethods areubiquitous andever-present.
  35. There is a higherSIGNAL to NOISERATIO
  36. The university lost control ofThe Bulletin Board The ability tocommunicate to acaptive audience
  37. WE’VE LOST THE SHELF BULLETIN BOARD BLACKBOARD
  38. The Blackboard
  39. With the blackboard...The learning is up here!
  40. Lectures are common
  41. Structures divide thestudent and the teacher
  42. Social media breaksdown these barriers
  43. Diverse learners and diverselearning stylesare welcome...and celebrated
  44. learning becomes aco-constructed experience.
  45. The university lost control ofThe BlackboardThe ability to rely on oldmethods of instruction and ignore multiple learning styles.
  46. WE’VE LOST THE SHELF BULLETIN BOARD BLACKBOARD
  47. So what is the way forward for the university?
  48. a few articles have been written...
  49. Why College Is Still Relevant in the Age ofFree Information by Hansoo Lee January 06, 20121. The Network2. Direct Professional Development3. Personal Development4. Brand
  50. Open Educational Resources and the Role of the University by Anka Mulder, Volume 46, Number 5, September/October 2011The University as a... Content Provider Learning Community Certification Body
  51. in order to remain relevant I believe universities must...
  52. Focus onholism...
  53. a seamless blend ofpersonal developmentand cognitive growth
  54. requiring faculty and student affairs collaborations
  55. creating co-constructed Learning partnerships guided internships...immersive study abroad experiences... living learning communities... service learning... Dr. Marcia Baxter-Magolda
  56. For theuniversity, thebest defenseagainst thenetwork is forthe universityto become anetwork itself.
  57. Social media and Web 2.0 technologies1 have pushed us to a tipping point for massive organizational change. Universities are ill-equipped and at an2 organizational disadvantage to respond to this change.THEREFOREUniversities must change the way theyoperate to survive and remain relevant.
  58. digitally archived at

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