Story 2.0: The Evolution of Org Storytelling
Smithsonian/GoldenFleece Story Conference, George Mason University
Michael Ma...
STORY 2.0

(c) 2009 Michael Margolis   www.getstoried.com   2



                                                     2
Twitterati:
       @getstoried
       #storycon
(c) 2009 Michael Margolis   www.getstoried.com   3



                    ...
You probably
   won’t learn any
   thing you don’t
   already know.
(c) 2009 Michael Margolis   www.getstoried.com   4



...
Infinite
knowledge.
(c) 2009 Michael Margolis   www.getstoried.com   5



                                                 ...
Prima materia
     of our reality.

(c) 2009 Michael Margolis   www.getstoried.com   6



                                ...
AGENDA
    > context
    > point of view
    > wayfinding
    > re-framing
(c) 2009 Michael Margolis   www.getstoried.com  ...
I love questions.

(c) 2009 Michael Margolis   www.getstoried.com   8



                                                 ...
Halo, I’m
Michael Margolis
I advise biz, npos, and creatives on how
to get others to believe in their story.

‣ Virtual CM...
I’ve often felt
an outsider,
different, rejected,
misunderstood.
(c) 2009 Michael Margolis   www.getstoried.com   10



  ...
My Dad
Born/raised in bush
  of Zimbabwe.

Trained as scientist
 engineer, inventor
  w/ 30+ patents.

 Painter at age 65
...
My Mom
 Assemblage artist
    and painter

 Educator/Teacher

    Designed for
children’s museums,
 toys, playgrounds

 (c...
Visionaries.
                      Innovators.
                      Entrepreneurs.
                     ‣How do you trans...
Ideas are the easy part.

Getting others to
believe in your ideas is a
totally different story.
(c) 2009 Michael Margolis ...
We teach
what we need
to learn most.

(c) 2009 Michael Margolis   www.getstoried.com   15



                             ...
EXERCISE

Tell a story about the riddle
you are trying to solve...the
larger mystery...that draws
you into storytelling.
(...
“I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
    - Barack Obama...
CONTEXT

(c) 2009 Michael Margolis   www.getstoried.com   18



                                                      18
Why is
storytelling
more important
than ever?
(c) 2009 Michael Margolis   www.getstoried.com   19



                     ...
We don’t know
      who to trust
      and what to
      believe.
(c) 2009 Michael Margolis   www.getstoried.com   20



 ...
(c) 2009 Michael Margolis   www.getstoried.com   21



                                                      21
Everybody
     is a storyteller.

(c) 2009 Michael Margolis   www.getstoried.com   22



                                 ...
(c) 2009 Michael Margolis   www.getstoried.com   23



                                                      23
(c) 2009 Michael Margolis   www.getstoried.com   24



                                                      24
Gary Vaynerchuck, Wine Library




(c) 2009 Michael Margolis       www.getstoried.com       25



                        ...
Why do we need
 permission to
 be who we are?

(c) 2009 Michael Margolis   www.getstoried.com   26



                    ...
<
        HOW to tell the story

                            >
         Having a story that’s
           WORTH telling
(c)...
(c) 2009 Michael Margolis   www.getstoried.com   28



                                                      28
Search for meaning
- act/deed
- experience value
- suffering
                                         Source: Victor Frank...
Organizations
  are seeking a
  new vocabulary.

(c) 2009 Michael Margolis   www.getstoried.com   30



                  ...
The Business of Intangibles
                            intangibles

                                           Experience...
People don’t buy
   the product, solution,
   or idea.

   They buy the story
   that’s attached to it.
(c) 2009 Michael M...
Branding
  Innovation
  Change
  Marketing
  Culture
(c) 2009 Michael Margolis   www.getstoried.com   33



              ...
Identity
  Thoughtleadership
  Perception
  Engagement
  Growth
(c) 2009 Michael Margolis   www.getstoried.com   34



   ...
Infinite
   market.
(c) 2009 Michael Margolis   www.getstoried.com   35



                                                ...
POINT OF
               VIEW
(c) 2009 Michael Margolis   www.getstoried.com   36



                                      ...
Storytelling:
       commodity
       tactic/technique
       just a fad
(c) 2009 Michael Margolis   www.getstoried.com   ...
“Hint: if you’re
complaining about the
fishbowl, you are still in
the fishbowl.”
                            - @chrisbrogan
...
We have the
power to choose
what story we
want to live.
(c) 2009 Michael Margolis   www.getstoried.com   39



           ...
You Can’t
Own Your Market.

But You Can
Own Your Story.
(c) 2009 Michael Margolis   www.getstoried.com   40



           ...
N (POV)
            narrative
            point of view
(c) 2009 Michael Margolis   www.getstoried.com   41



           ...
Who’s your fav
 storyteller? Why?
(c) 2009 Michael Margolis   www.getstoried.com   42



                                 ...
Narrative (Point of View)
    Character - something to remember
    Passion - focus on what u care about
    Opinion - say...
Published Manifesto in 90 Days
www.believemethebook.com


reframed convo
new language
beacon 4 my tribe


(c) 2009 Michael...
“Believe in yourself.
 and stop trying to
 convince others.”
                            - de la vega
(c) 2009 Michael Mar...
Everybody needs
 a backstory.

(c) 2009 Michael Margolis   www.getstoried.com   46



                                    ...
Your Origins Define You
Consider the circumstances for how
you gained your powers.

(c) 2009 Michael Margolis   www.getstor...
Motivations: Personal Inquiry
 What happened earlier in life/work led u down this path?

 What r u trying to resolve, reco...
(c) 2009 Michael Margolis   www.getstoried.com   49



                                                      49
WAYFINDING

(c) 2009 Michael Margolis   www.getstoried.com   50



                                                      50
*$@#!?




(c) 2009 Michael Margolis    www.getstoried.com   51



                                                       ...
Bad news?
There is no map.

Good news?
You are the mapmaker.

	 	 	 	           - Shoshana Zuboff
(c) 2009 Michael Margoli...
(c) 2009 Michael Margolis   www.getstoried.com   53



                                                      53
how do you
           feel about
           social media?
(c) 2009 Michael Margolis   www.getstoried.com   54



         ...
(c) 2009 Michael Margolis   www.getstoried.com   55



                                                      55
newEGOmindset


(c) 2009 Michael Margolis   www.getstoried.com   56



                                                   ...
We are taught
 the goal is
 domination

 “I’m going
 to rule this
    town”


  (c) 2009 Michael Margolis   www.getstoried...
You better
 figure out
who you are

 “I’ve got
something
meaningful
 to share”

 (c) 2009 Michael Margolis   www.getstoried...
Scott Stratten, Un-Marketing
(c) 2009 Michael Margolis   www.getstoried.com   59



                                      ...
Map Your World: Social Media
      Social bookmarking - cool stuff
      Blogging - journaling ideas/concepts
      Life-s...
As a storyteller,
 you are forever
 at the mercy of
 your audience.
(c) 2009 Michael Margolis   www.getstoried.com   61


...
RE-FRAMING

(c) 2009 Michael Margolis   www.getstoried.com   62



                                                      62
Long Walk Home
(c) 2009 Michael Margolis   www.getstoried.com   63



                                                    ...
Let people see or
find themselves
thru your story.
(c) 2009 Michael Margolis   www.getstoried.com   64



                 ...
What’s The Goal?

                                    Audience
           Point of View
                                  ...
The power of your story
 grows exponentially as
 more and more people
 accept your story as
 their truth.

(c) 2009 Michae...
Possibility




Constraint
(c) 2009 Michael Margolis   www.getstoried.com   67



                                        ...
Old Story                           New Story

  INDIVIDUAL Versus TEAM
          Special Olympics is trying to address th...
The Evolution of Special Olympics:
     Creating a Contrast Frame


            Old Story               New Story
    Indi...
(c) 2009 Michael Margolis   www.getstoried.com   70



                                                      70
The Evolution of AARP:
             Creating a Contrast Frame

            Old Story               New Story
             ...
(c) 2009 Michael Margolis   www.getstoried.com   72



                                                      72
The Evolution of NASA:
             Creating a Contrast Frame

            Old Story               New Story
     failure ...
TOOL
Create your own contrast
frame describing the
conceptual shift from the
old story to the new story

(c) 2009 Michael ...
The Evolution of _________:
           Creating a Contrast Frame


            Old Story               New Story




(c) 2...
The bigger the story,
the more room under
the tent for people to
locate themselves inside.

(c) 2009 Michael Margolis   ww...
Good stories
socialize the
truth into reality.
(c) 2009 Michael Margolis   www.getstoried.com   77



                    ...
Choosing the
road less travelled...




 (c) 2009 Michael Margolis   www.getstoried.com   78



                          ...
You can’t
 change anything
 you hate.
(c) 2009 Michael Margolis   www.getstoried.com   79



                             ...
RE-CAP
     > context
     > point of view
     > wayfinding
     > re-framing

(c) 2009 Michael Margolis   www.getstoried....
Guest Bloggers,
Guest Teachers,
Interns, Friends
michael@getstoried.com
twitter.com/getstoried
fb.com/michael.margolis
(c)...
Next E-Course @Story U


                            }
Personal Branding
                                            Start...
Interview Dialogue Podcast Series
 Every Other Tues 1pm EST
 www.thenewstorytellers.com


(c) 2009 Michael Margolis   www....
Storytelling Manifesto

15 Storytelling Axioms
 Reframes Persuasion
New Mindset/Language           }
  Signed copies avail...
Storytelling is like
 fortune-telling. The act of
 choosing a certain story
 determines probability of
 future outcomes.

...
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GoldenFleece StoryCon 2010 - Story 2.0, the Evolution of Organizational Storytelling

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GoldenFleece StoryCon 2010 - Story 2.0, the Evolution of Organizational Storytelling

  1. Story 2.0: The Evolution of Org Storytelling Smithsonian/GoldenFleece Story Conference, George Mason University Michael Margolis, President, Get Storied - April 17, 2010 (c) 2009 Michael Margolis www.getstoried.com 1 1
  2. STORY 2.0 (c) 2009 Michael Margolis www.getstoried.com 2 2
  3. Twitterati: @getstoried #storycon (c) 2009 Michael Margolis www.getstoried.com 3 3
  4. You probably won’t learn any thing you don’t already know. (c) 2009 Michael Margolis www.getstoried.com 4 4
  5. Infinite knowledge. (c) 2009 Michael Margolis www.getstoried.com 5 5
  6. Prima materia of our reality. (c) 2009 Michael Margolis www.getstoried.com 6 6
  7. AGENDA > context > point of view > wayfinding > re-framing (c) 2009 Michael Margolis www.getstoried.com 7 7
  8. I love questions. (c) 2009 Michael Margolis www.getstoried.com 8 8
  9. Halo, I’m Michael Margolis I advise biz, npos, and creatives on how to get others to believe in their story. ‣ Virtual CMO - re-branding/change ‣ Believe Me - Story Manifesto ‣ Story University - e-courses ‣ The New Storytellers - podcast ‣ GetStoried.com - blog/watering well (c) 2009 Michael Margolis www.getstoried.com 9 9
  10. I’ve often felt an outsider, different, rejected, misunderstood. (c) 2009 Michael Margolis www.getstoried.com 10 10
  11. My Dad Born/raised in bush of Zimbabwe. Trained as scientist engineer, inventor w/ 30+ patents. Painter at age 65 (c) 2009 Michael Margolis www.getstoried.com 11 11
  12. My Mom Assemblage artist and painter Educator/Teacher Designed for children’s museums, toys, playgrounds (c) 2009 Michael Margolis www.getstoried.com 12 12
  13. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new/different into mainstream reality? ‣How do you get others to believe, see, care about same things you do? (c) 2009 Michael Margolis www.getstoried.com 13 13
  14. Ideas are the easy part. Getting others to believe in your ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 14 14
  15. We teach what we need to learn most. (c) 2009 Michael Margolis www.getstoried.com 15 15
  16. EXERCISE Tell a story about the riddle you are trying to solve...the larger mystery...that draws you into storytelling. (c) 2009 Michael Margolis www.getstoried.com 16 16
  17. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 17 17
  18. CONTEXT (c) 2009 Michael Margolis www.getstoried.com 18 18
  19. Why is storytelling more important than ever? (c) 2009 Michael Margolis www.getstoried.com 19 19
  20. We don’t know who to trust and what to believe. (c) 2009 Michael Margolis www.getstoried.com 20 20
  21. (c) 2009 Michael Margolis www.getstoried.com 21 21
  22. Everybody is a storyteller. (c) 2009 Michael Margolis www.getstoried.com 22 22
  23. (c) 2009 Michael Margolis www.getstoried.com 23 23
  24. (c) 2009 Michael Margolis www.getstoried.com 24 24
  25. Gary Vaynerchuck, Wine Library (c) 2009 Michael Margolis www.getstoried.com 25 25
  26. Why do we need permission to be who we are? (c) 2009 Michael Margolis www.getstoried.com 26 26
  27. < HOW to tell the story > Having a story that’s WORTH telling (c) 2009 Michael Margolis www.getstoried.com 27 27
  28. (c) 2009 Michael Margolis www.getstoried.com 28 28
  29. Search for meaning - act/deed - experience value - suffering Source: Victor Frankl (c) 2009 Michael Margolis www.getstoried.com 29 29
  30. Organizations are seeking a new vocabulary. (c) 2009 Michael Margolis www.getstoried.com 30 30
  31. The Business of Intangibles intangibles Experience 2000 Economy products services 1980s tangibles (c) 2009 Michael Margolis www.getstoried.com 31 31
  32. People don’t buy the product, solution, or idea. They buy the story that’s attached to it. (c) 2009 Michael Margolis www.getstoried.com 32 32
  33. Branding Innovation Change Marketing Culture (c) 2009 Michael Margolis www.getstoried.com 33 33
  34. Identity Thoughtleadership Perception Engagement Growth (c) 2009 Michael Margolis www.getstoried.com 34 34
  35. Infinite market. (c) 2009 Michael Margolis www.getstoried.com 35 35
  36. POINT OF VIEW (c) 2009 Michael Margolis www.getstoried.com 36 36
  37. Storytelling: commodity tactic/technique just a fad (c) 2009 Michael Margolis www.getstoried.com 37 37
  38. “Hint: if you’re complaining about the fishbowl, you are still in the fishbowl.” - @chrisbrogan (c) 2009 Michael Margolis www.getstoried.com 38 38
  39. We have the power to choose what story we want to live. (c) 2009 Michael Margolis www.getstoried.com 39 39
  40. You Can’t Own Your Market. But You Can Own Your Story. (c) 2009 Michael Margolis www.getstoried.com 40 40
  41. N (POV) narrative point of view (c) 2009 Michael Margolis www.getstoried.com 41 41
  42. Who’s your fav storyteller? Why? (c) 2009 Michael Margolis www.getstoried.com 42 42
  43. Narrative (Point of View) Character - something to remember Passion - focus on what u care about Opinion - say what you really think Authentic - let ur geek/freak out Familiar - talk to me like we’re BFFs (c) 2009 Michael Margolis www.getstoried.com 43 43
  44. Published Manifesto in 90 Days www.believemethebook.com reframed convo new language beacon 4 my tribe (c) 2009 Michael Margolis www.getstoried.com 44 44
  45. “Believe in yourself. and stop trying to convince others.” - de la vega (c) 2009 Michael Margolis www.getstoried.com 45 45
  46. Everybody needs a backstory. (c) 2009 Michael Margolis www.getstoried.com 46 46
  47. Your Origins Define You Consider the circumstances for how you gained your powers. (c) 2009 Michael Margolis www.getstoried.com 47 47
  48. Motivations: Personal Inquiry What happened earlier in life/work led u down this path? What r u trying to resolve, reconcile, or find answers to? What are your defining moments that shaped who u r? Where do you possess deepest passion and curiosities? What have you learned thru hard work, growth, or pain? What do u know by very nature/experience of who u r? (c) 2009 Michael Margolis www.getstoried.com 48 48
  49. (c) 2009 Michael Margolis www.getstoried.com 49 49
  50. WAYFINDING (c) 2009 Michael Margolis www.getstoried.com 50 50
  51. *$@#!? (c) 2009 Michael Margolis www.getstoried.com 51 51
  52. Bad news? There is no map. Good news? You are the mapmaker. - Shoshana Zuboff (c) 2009 Michael Margolis www.getstoried.com 52 52
  53. (c) 2009 Michael Margolis www.getstoried.com 53 53
  54. how do you feel about social media? (c) 2009 Michael Margolis www.getstoried.com 54 54
  55. (c) 2009 Michael Margolis www.getstoried.com 55 55
  56. newEGOmindset (c) 2009 Michael Margolis www.getstoried.com 56 56
  57. We are taught the goal is domination “I’m going to rule this town” (c) 2009 Michael Margolis www.getstoried.com 57 57
  58. You better figure out who you are “I’ve got something meaningful to share” (c) 2009 Michael Margolis www.getstoried.com 58 58
  59. Scott Stratten, Un-Marketing (c) 2009 Michael Margolis www.getstoried.com 59 59
  60. Map Your World: Social Media Social bookmarking - cool stuff Blogging - journaling ideas/concepts Life-streaming - what’s interesting Creating media - consumable Gathering your tribe - community (c) 2009 Michael Margolis www.getstoried.com 60 60
  61. As a storyteller, you are forever at the mercy of your audience. (c) 2009 Michael Margolis www.getstoried.com 61 61
  62. RE-FRAMING (c) 2009 Michael Margolis www.getstoried.com 62 62
  63. Long Walk Home (c) 2009 Michael Margolis www.getstoried.com 63 63
  64. Let people see or find themselves thru your story. (c) 2009 Michael Margolis www.getstoried.com 64 64
  65. What’s The Goal? Audience Point of View Perception Your Story = Their Story (c) 2009 Michael Margolis www.getstoried.com 65 65
  66. The power of your story grows exponentially as more and more people accept your story as their truth. (c) 2009 Michael Margolis www.getstoried.com 66 66
  67. Possibility Constraint (c) 2009 Michael Margolis www.getstoried.com 67 67
  68. Old Story New Story INDIVIDUAL Versus TEAM Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-day achievement, athletes return back to their lives and experience separation or exclusion. (c) 2009 Michael Margolis www.getstoried.com 68 68
  69. The Evolution of Special Olympics: Creating a Contrast Frame Old Story New Story Individual achievement Social cohesion I am special We are similar Separate Inclusion Competitive glory Collaborative success (c) 2009 Michael Margolis www.getstoried.com 69 69
  70. (c) 2009 Michael Margolis www.getstoried.com 70 70
  71. The Evolution of AARP: Creating a Contrast Frame Old Story New Story Retirement Third-Age Elderly 60 is the new 30 Tireless Defender Resource Center Transactional Relational (c) 2009 Michael Margolis www.getstoried.com 71 71
  72. (c) 2009 Michael Margolis www.getstoried.com 72 72
  73. The Evolution of NASA: Creating a Contrast Frame Old Story New Story failure is not an option open communications process-driven purpose-driven expert culture sharing knowledge set protocol continuous learning (c) 2009 Michael Margolis www.getstoried.com 73 73
  74. TOOL Create your own contrast frame describing the conceptual shift from the old story to the new story (c) 2009 Michael Margolis www.getstoried.com 74 74
  75. The Evolution of _________: Creating a Contrast Frame Old Story New Story (c) 2009 Michael Margolis www.getstoried.com 75 75
  76. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 76 76
  77. Good stories socialize the truth into reality. (c) 2009 Michael Margolis www.getstoried.com 77 77
  78. Choosing the road less travelled... (c) 2009 Michael Margolis www.getstoried.com 78 78
  79. You can’t change anything you hate. (c) 2009 Michael Margolis www.getstoried.com 79 79
  80. RE-CAP > context > point of view > wayfinding > re-framing (c) 2009 Michael Margolis www.getstoried.com 80 80
  81. Guest Bloggers, Guest Teachers, Interns, Friends michael@getstoried.com twitter.com/getstoried fb.com/michael.margolis (c) 2009 Michael Margolis www.getstoried.com 81 81
  82. Next E-Course @Story U } Personal Branding Starts Social Media May 20 Storytelling 12 Week Virtual Bootcamp Interactive, Hands-on, Peer Support www.storyuniversity.net (c) 2009 Michael Margolis www.getstoried.com 82 82
  83. Interview Dialogue Podcast Series Every Other Tues 1pm EST www.thenewstorytellers.com (c) 2009 Michael Margolis www.getstoried.com 83 83
  84. Storytelling Manifesto 15 Storytelling Axioms Reframes Persuasion New Mindset/Language } Signed copies available for purchase Digital version as free download www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 84 84
  85. Storytelling is like fortune-telling. The act of choosing a certain story determines probability of future outcomes. (c) 2009 Michael Margolis www.getstoried.com 85 85

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