Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and Resources


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PowerPoint presentation of a workshop held by Kenn Bicknell (Librarian, Los Angeles County Metropolitan Transportation Authority) for L.A. As Subject members, March 24, 2009

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Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and Resources

  1. 1. Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and Resources Kenn Bicknell Los Angeles County Metropolitan Transportation Authority March 24, 2009
  2. 2. SIX WORKSHOP OUTCOMES Discussion: What is everyone Overview of Web already doing and 2.0 tools what do we want to do? Determining which Questions and tools are right for Discussion you Marketing and How to “Keep Up” Publicity Opportunities
  3. 3. WEB 2.0 CHARACTERISTICS The “egocentric” web Enhancing User- creativity sharing, collabor created ation and content functionality of the web Low Social and barriers to social- participate networking Intercon- nectivity and viral in nature
  4. 4. Web 1.0 vs. Web 2.0 Passive Reading Active Writing Focus On Companies Focus On Communities Imparting Information Fostering Conversation Traditional Services Word-Of-Mouth Marketing Items Sold On The Web Web Services
  5. 5. The Information Ecosystem: Then vs. Now Information Is Scarce Information Is Abundant Information is Expensive Information Is Cheap Institutionally-Oriented Personally-Oriented Design For Consumption Design For Participation Dedicated Attention “Continuous Partial Attention”
  6. 6. What Are We Doing Here?
  7. 7. Overview of Web 2.0 Tools Overview of Web Discussion: What 2.0 tools is everyone already doing and what do we want to do? Determining which Questions and tools are right for Discussion you Marketing and How to “Keep Up” Publicity Opportunities
  8. 8. Six Things To Know About Each Tool 1. What Is It? 2. Who’s Doing It? 3. How Does It Work? 4. Why Is It Significant? 5. What Are The Downsides? 6. Where Is It Going And What Are The Implications?
  9. 9. Web 2.0 Categorization Conversation Social Collaborating Networking Aggregating, Organizing and Sharing
  10. 10. Web 2.0 Groundswell Inactives (doing nothing, or off the radar) Spectators (readers) Joiners (subscribers) Collectors (searchers) Critics (commenters) Creators (active participants)
  11. 11. Stories From The Groundswell
  12. 12. PEOPLE CREATING: BLOGS, USER-CREATED CONTENT, PODCASTS ACTIVITIES OUTCOMES •Reading / Listening •Dissemination •Commenting •Virtual Networks •Subscribing •Increased •Reposting “Webification” •Cross-Linking •Grassroots Activity •Copyright Issues •Cultural Shifts
  13. 13. Blogs: What Is It? Online “weblog” Usually chronological collection of commentary and links Personal diaries Editorial Topics Alternative Media Blogosphere
  14. 14. Blogs: Who’s Doing It? Individuals Groups Families Communities Corporations Political Candidates
  15. 15. Blogs: Why Are They Significant? Engagement In The Sharing Of Knowledge, Reflection, Debate Important Feature In “Internet Landscape” Outlet For Unedited Expression, Reaction, Connection Greatly Reduced Censorship Lacking Editorial Hallmarks Of Formal Media Outlets Compressed Timeline For Publication And Digestion Instant Gratification
  16. 16. Blogs: What Are The Downsides? Bias And Inaccuracy Fast And Easy Perpetuation Of Inaccuracy Conflict With Host Or Institutional Values Intellectual Property Considerations Ease Of Deletion Or Changing Information
  17. 17. Blogs: Where Is It Going And What Are The Implications? Exponential Creation: 12 Million Americans Now Blogging (6% of Adult Americans) Exponential Consumption: 57 Million Americans Now Reading Blogs Exponential Business Opportunity: 1.7 Million Americans Making Money From Blogging Exponential Worldwide Growth: 120,000 New Blogs Created Every Day
  18. 18. Podcasting
  19. 19. Podcasting: What Is It? Name Inspired by iPod Automatic Downloading Of Audio Files (MP3) Unlike radio, listener has control Instead Of A Central Audio Stream, Podcasting Sends Content Directly To Device
  20. 20. Podcasting: Who Is Doing It? Similar To Blogging: Practically Anyone With Internet Connection Wishing To Use Or Share Audio Content Traditional Broadcasting And Syndicated Radio Converting Content To Podcasts
  21. 21. Podcasting: How Does It Work? Connect Portable Device (e.g. MP3 Player) To Computer Log On To Podcast Subscription Service Subscribe To Feed Audio Content Is Pushed To Device Portability Allows Listening And Learning During Other Mobile Activities (exercise, transportation, etc.)
  22. 22. Podcasting: Why Is It Significant? Allows Information Consumption And Knowledge To Be More Portable Than Ever Compliments Other Internet-Based Tools And Resources Which Are Primarily Text Based Simple And Affordable
  23. 23. Podcasting: What Are The Downsides? Similar Downsides To Blogs Users Must Have Sufficient Bandwidth Format Limitations And Standardization Limited Usefulness For The Hearing Impaired Not Designed For Two-Way Interaction Sound Quality
  24. 24. Podcasting: Where Is It Going And What Are The Implications? Predicted To Be Mainstream Application (Similar To Tivo) Educational Applications Growth In Aggregation New Applications With Video New Layers Of Richness On Top Of Simple Audio Files
  25. 25. PEOPLE CONNECTING: SOCIAL NETWORKS & VIRTUAL WORLDS ACTIVITIES OUTCOMES Creating Profiles: Individuals, Socializing Takes Place Organizations, Events, Increasingly Online Activities, Alternate Identities Networking and Friending Expanding Personal, Professional, And Social Relationships Providing Status Updates Mass Alerts Of Current Activity Meeting Virtually And Visiting Facilitates Collaboration And Alternative Worlds Inspires Creativity
  26. 26. Adult Use Of Social Networking Sites 29 30 16 25 13 Feb-05 20 9 11 Sep-05 15 Aug-06 Dec-08 8 10 3 Dec-08 Aug-06 5 Sep-05 2 0 Feb-05 Ever Yesterday Pew/Internet “Adults And Social Network Websites,” January, 2009
  27. 27. Facebook: What Is It? User Profiles, Social Networking, and More Not Just For Individuals Now The Most Important Social Networking Site In The U.S. Open To Anyone Web-Based Applications User-Determined Privacy Policy
  28. 28. Facebook: Who’s Doing It? Everybody (Almost)
  29. 29. Facebook: How Does It Work? Friending, Network Membership, Groups Photo Uploads External Apps linked and shared Email Search Permissions Control Recent Formatting And Privacy Changes
  30. 30. Facebook: Why Is It Significant? Popularity Makes Social Networking Unavoidable Social Networking As Portal Mobile Applications User Control
  31. 31. Facebook: What Are The Downsides? Lack Of Substance Adoption Without Cost-Benefit Assessment Profile Access Not Always Understood Or Exercised Questionable Social Repercussions Control Over Personal Information
  32. 32. Facebook: Where Is It Going And What Are The Implications? Social Networking Is Here To Stay Increasing Integration With Other Web Tools “Always On” Mobility Expansion Is Not Necessarily More Substantive New Relationships And Communication Changing Views Of Socialization
  33. 33. Niche Social networks
  34. 34. Niche Social Networks: Ning
  35. 35. Meeting Online: Free Web-Hosted Software
  36. 36. Meeting Online: Virtual Reality
  37. 37. PEOPLE COLLABORATING: WIKIS AND OPEN SOURCE ACTIVITIES OUTCOMES Online Collaboration Dynamic Knowledge Base Open Editing Democratic Participation Maximizing Participation Crowdsourcing Centralized Knowledge Repositories
  38. 38. Wikipedia
  39. 39. PEOPLE REACTING: FORUMS, RATINGS, REVIEWS ACTIVITIES OUTCOMES Forums (Electronic Answers, Discussion, Bulletin Boards) Virtual Communities Ratings (Amazon, Crowdsourcing Rotten Tomatoes) Reviews (Amazon, Disintermediation TripAdvisor)
  40. 40. PEOPLE ORGANIZING CONTENT: TAGS AND FOLKSONOMIES Document Photo Sharing Video Sharing Sharing Groundswell Social Impact On Bookmarking Information
  41. 41. Flickr: What Is It? Popular Photo Sharing Website Owned By Yahoo Tagging, Comments, Notations, Ratings Visual Communities Crowdsourcing
  42. 42. Flickr: Who’s Doing It? Those Wishing To Share, Critique, Analyze Visual Information 2 Billion Images 20 Million Unique Tags Flickr Commons
  43. 43. Flickr: How Does It Work? Free Accounts And Paid Accounts Accessibility And Use Settings Links To User’s Profiles, Similar Photos, etc.
  44. 44. Flickr: Why Is It Significant? Low Barrier To Entry For Sharing and Accessing Visual Work Vast Collections Not Available Anywhere Else Range Of Images On Specific Topic Is Enormous Ability To Compare Images Quickly Access Builds Shared Experiences And Relationships Mirrors Penetration Of Digital Camera Market Support For Creative Commons Licensing
  45. 45. Flickr: What Are The Downsides? Reliability And Stability Of Online Venture Commercial Service For Academic And Research Endeavors Errors And Inconsistencies In Folksonomy Value Of Nonprofessional Comments
  46. 46. Flickr: Where Is It Going And What Are The Implications? Comfortable Platform For Early Engagement Geolocation Tools Mobile Upload Methods Publishing Partnerships New Data Regarding Use Expanding Flickr Commons Applications For New Learning Models
  47. 47. Flickr
  48. 48. Library of Congress on Flickr
  49. 49. YouTube: What Is It? Video Uploading And Sharing Service Virtually Limitless Content Tagging, Comments, Notations, Ratings Create And Participate In Topical Groups and Channels
  50. 50. YouTube: Who Is Doing It? Streaming Over 100 Million Videos Per Day Outlet for creativity, sharing, soliciting feedback Content not tied to the medium
  51. 51. YouTube: How Does It Work? Free, Posting Requires Registration Customized Access: Public vs. Restricted Sharing Via Email, Favorites, Comments, Video Response Tagging Content Can Be Embedded Elsewhere
  52. 52. YouTube: Why Is It Significant? Facilitates Sharing Information Via Visual Media Free Access Allows Contributors To Reach Masses Builds Community
  53. 53. YouTube: What Are The Downsides? Evolution Of And Challenges To Copyright Other Legal Questions Privacy Ongoing Availability Of Content
  54. 54. YouTube: Where Is It Going And What Are The Implications? Channel Development “Narrowcasting” To Targeted, Self-Identified Populations Active Learning Applications And Visual Literacy Benefits Of Creating Content Increasing Value Of Networks And Support Over Content
  55. 55. YouTube
  57. 57. Scribd
  58. 58. Slideshare
  59. 59. LibraryThing
  60. 60. Social Bookmarking: What Is It? Saving Bookmarks On A Website Keyword Tagging Searching Features: Keyword, Popularity
  61. 61. Social Bookmarking: Who Is Doing It? Anyone Who Wants The Convenience And Safety Of Storing Bookmarks In One Place Always Accessible
  62. 62. Social Bookmarking: How Does It Work? Creator Assigns Tags To Each Resource User-Directed Classification Links From One To All Of User’s Other Bookmarks Ascertain Popularity
  63. 63. Social Bookmarking: Why Is It Significant? User Determines Value Of Information Resources User Determines Structure Of Information Resources Ranking Serves As Collaborative Filter Discovery Of New Resources On Topics Of Interest Power Of Folksonomies Integration With Other Web 2.0 Tools
  64. 64. Social Bookmarking: What Are The Downsides? Classification By Amateurs With No Oversight Inconsistent Use Of Tags Poor Use Of Tags Biased Use Of Tags
  65. 65. Social Bookmarking: Where Is It Going And What Are The Implications? Tagging Extended To Other Applications Shift From Taxonomies To Folksonomies New Systems Of Classifying Materials Influence On Design And Function Of Databases
  66. 66.
  67. 67. Your Own Bookmarks, Your Own Network
  69. 69. RSS: Really Simple Syndication
  70. 70. RSS: What Is It? Protocol Allowing Subscription To Content Access New Information Pushed To You Readers / Aggregators Natural Compliment To Blogs, Content-Sharing Sites
  71. 71. RSS: Who’s Doing It? Bloggers Anyone Accessing Information From Too Many Places To Track Regularly Any Information Provider Who Wants To Easily Share More Information With More People
  72. 72. RSS: How Does It Work? Producer Adds Code And Icon To Website User Clicks On Icon To Add Subscription Code Checks Subscribed Webpages And Automatically Downloads New Content
  73. 73. RSS: Why Is It Significant? Filters And Organizes Vast Amounts Of Web-Based Information Varying Levels Of Granularity Time Savings
  74. 74. RSS: What Are The Downsides? Not All Valuable Sites Offer RSS Not All Resources Appropriate For RSS Time Involved In Managing Subscriptions Reliance On Restrictions To Information Flow Competition From Other Protocols (e.g. Atom)
  75. 75. RSS: Where Is It Going And What Are The Implications? Changing How People Interact With The Web Alternatives To Email And Other More Traditional Services Improved Tracking Mashup Applications Selective Dissemination Of Information
  76. 76. Google Alerts in Email
  77. 77. Sample Alert Email
  78. 78. PEOPLE LIFESTREAMING: STATUS UPDATING AND MICROBLOGGING ACTIVITIES OUTCOMES “Always On” Micropublishing Saying Too Much? Amplifying Your Unnecessary Distraction? Online Presence Ultimate Status Indicator Low Relevance Threshold?
  79. 79. The First Tweet
  80. 80. Online Adults Who Have Twittered 20 18 - 24 25 - 34 15 35 - 44 65 + 55 - 64 45 - 54 10 45 - 54 55 - 64 35 - 44 5 65 + 25 - 34 18 - 24 0 Twitter Pew/Internet “Twitter And Status Updating,” February, 2009
  81. 81. Microblogging & Lifestreaming
  82. 82. Twitter: What Is It? Answers The Question: “What Are You Doing?” Application Combining Blog, Social Networking, Cell Phone / Instant Message Components
  83. 83. Twitter: Who’s Doing It? Explosive Growth In Users And Applications Organizations and Events As Well As Individuals
  84. 84. Twitter: How Does It Work? Producers (Twitterati) Create Accounts And Begin Tweeting Users (Followers) Receive Tweets On Cellphone or Computer Integration With RSS And Facebook For Cross-Platform Alerts
  85. 85. Twitter: Why Is It Significant? Mass Audience Instant Gratification
  86. 86. Twitter: What Are The Downsides? Irrelevance Non-interactive Computer Time And SMS Text Charges
  87. 87. Twitter: Where Is It Going And What Are The Implications? New Applications Via API Platform New Modes Of Communication Research Into Metacognition Forcing Clear And Concise Communication
  88. 88. Talkshoe: Group meeting + Phone/Computer + Podcast
  89. 89. Determining Which Tools Are Right For You Discussion: What is everyone Overview of Web already doing and 2.0 tools what do we want to do? Determining which Questions and tools are right for Discussion you Marketing and How to “Keep Up” Publicity Opportunities
  90. 90. Web 2.0 Foodchain RSS Subscription Expanding Email Alert Network Twitter Alert Blog Posting Link To Other Virtual Resources Community Technorati Finding Other Scan Resources Add To Delicious
  91. 91. How Can We Measure: Impact? Progress? Success?
  92. 92. Web 2.0 Metrics Facebook YouTube Scribd
  93. 93. What Makes A New Web 2.0 Technology Successful? Does It Connect People In New Ways? Is It Almost Effortless To Join And Use? Does It Shift Power From Institutions To People? Does Community Generate Enough Content To Be Self-Sustaining? Does It Have An Open Platform That Invites Partnerships?
  94. 94. Marketing And Publicity Opportunities Discussion: What is everyone Overview of Web already doing and 2.0 tools what do we want to do? Determining which Questions and tools are right for Discussion you How to “Keep Up” Marketing and Publicity Opportunities
  95. 95. Unexpected Outcomes of Web 2.0 Crowdsourcing Disintermediation Radical Shifts In Social And Economic Landscape Lower degrees of separation Blurred distinction between work, home, and play Asymmetrical and new definitions of relationships Technology driving more processes and decisions A mobile-driven life
  96. 96. “It Would Be Hard To Give Up” 80 60 40 2002 20 2006 2007 0 2007 2006 2002 Pew/Internet “Mobile Access To Data And Information,” March 2008
  97. 97. “It Would Be Hard To Give Up” 70 60 50 40 18 - 29 30 30 - 49 20 65 + 10 50 - 64 50 - 64 0 30 - 49 65 + 18 - 29 Pew/Internet “Mobile Access To Data And Information,” March 2008
  98. 98. Mobile Data and Communications: Activities By Age 100 80 60 40 18 - 29 20 0 30 - 49 50 - 64 50 - 64 18 - 29 65 + Pew/Internet “Mobile Access To Data And Information,” March 2008
  99. 99. ACTION PLAN Assess Experiment Deploy Watch / Learn / Grow Measure / Reassess
  100. 100. Action Plan And Branding
  101. 101. How To “Keep Up” Discussion: What is everyone Overview of Web already doing and 2.0 tools what do we want to do? Determining which Questions and tools are right for Discussion you Marketing and Publicity Opportunities How to “Keep Up”
  102. 102. RESOURCES FOR “KEEPING UP” This presentation (Scribd) Workshop resource guide (Scribd) Common Craft Pew Internet And American Life Project Self-Study Courses Blogs And Other Web Resources
  103. 103. Common Craft
  104. 104. BLOG ROLLS, AGGREGATION, ETC. Google Reader Bloglines Google Alerts Technorati
  105. 105. “23 Things”
  106. 106. Five Weeks To A Social Library
  107. 107. A Word About Copyright
  108. 108. Questions And Discussion Discussion: What is everyone Overview of Web already doing and 2.0 tools what do we want to do? Determining which Questions and tools are right for Discussion you Marketing and How to “Keep Up” Publicity Opportunities
  109. 109. Where Do We Go From Here As Individuals And As A Group? L.A. As Subject Web 2.0 Committee? Network Members For Same Tools? Google Map For LAAS website? Google Custom Search For Member Websites? Virtual Union Catalog via OCLC? Tools For LAAS as a Group? (e.g. Facebook, Flickr)
  110. 110. The “V” Equation Volume Variety Velocity Vibrant Venues Visibility Voices