Social MediaWhat is it and how does IFMA use it today? Ryan Bellinghausen
What is social media?Wikipedia:Social media includes Web-based and mobile technologies used toturn communication into interactive dialogue. Social media is a groupof Internet-based applications that build on the ideological andtechnological foundations of Web 2.0, and that allow the creation andexchange of user-generated content. Social media is media forsocial interaction as a super-set beyond social communication.
What’s out there? Publish Interactive Personal Livestream International Photos Games Real-time Communicate Discuss Create Connect Links Videos Virtual Professional Podcasts Creative Share
What sites does IFMA use? Facebook – social networkingTwitter – microblogging, social networkingLinkedIn – professional social networking Flickr – photo sharing YouTube – video sharing SlideShare – presentation hosting
IFMA: April 2012General statistics: • Likes: 1,211• Facebook has more than 845 million active users.• The average user spends about 20 minutes per day on Facebook. IFMA: June 2011• The United States has about • Likes: 663 152.5 million users.• People between the ages of 25-44 use Facebook the most.
General Statistics IFMA: April 2012•More than 300 million users. • Followers: 6,613•Generates more than 300 million • Following: 925tweets a day. • Tweets: 2,210•Handles over 1.6 billion searchqueries a day.
IFMA: April 2012• Group members: 19,193• Subgroups: 9
• Maintain your sites and invite others• Keep it relevant, timely and appropriate• Don’t be pushy• Don’t jump into every social network• Poke around• Have fun!
Have a question, comment or suggestion?Let’s work together to get started! See you online!