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Social Media: It's All About Relationships
The document discusses the rise and significance of social media within the context of Web 2.0, highlighting the vast array of social networking sites and the transformative impact of online communication on businesses and personal relationships. It emphasizes that social media is not a passing trend but a crucial shift in how we engage and connect, making it essential for both personal and professional networking. The piece also outlines the benefits of social media for businesses, detailing how it fosters transparency, inclusivity, and greater consumer trust compared to traditional advertising.
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Social Media: It's All About Relationships
- 1. Social Media: It’sAll About Relationships Tina Lambert, CAE, VSCPA Vice President VSCPA Northern Chapter September 15, 2009
- 2. What the heckis Web 2.0 & social media?
- 3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW, Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks, Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
- 4. The Social MediaLandscape
- 5. SOCIAL MEDIA ISAN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
- 6. More simply put: “Social media is people having conversations online.”
- 7. The conversations arepowered by… • Blogs • Online Chat & Listservs • RSS • Widgets • Wikis • Social Networks • Social Bookmarks • Message Boards • Podcasts & Videocasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds
- 8. Why should Icare about Web 2.0 & social media?
- 9. Is Social Mediaa Fad? Socialnomics.net (Qualm)
- 10. SOCIAL NETWORKING SITESARE MOST POPULAR SITES NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL E-MAIL.
- 11. Social Media Usageis Exploding! 75% of all Americans have joined a social networking site (MySpace, Facebook) > 99% of 18-24 year olds 7 million users > 1,382% increase in one year > largest age group is 35-49 200 million blogs in 2009 > 77% of active online users read a blog > 45% have started their own blog
- 12. Social Media Usageis Exploding! YouTube has 100 million videos (65,000 new videos per day) > 83% of internet users watch video clips 39% of internet users subscribe to an RSS feed 55% of internet users have uploaded photos online
- 13. Social Media Usagein the Workplace 69% of businesses allow employees to use social media for business 63% use social media to build and promote their brand 61% use social media to improve communication and collaboration REALITY: IT’S A MOBILE WORLD>>>
- 14. Social Media isa Business Changer Social media is changing the business of employers, long-standing industries, marketing and communications People trust the opinions of other people as much as, or sometimes more than the “experts” – and definitely more than spokespeople RELATIONSHIPS ARE CRITICAL TO TODAY’S COMMERCE>>>
- 15. IT’S NOT AFAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE. The old communication model was a MONOLOGUE. A >>> B
- 16. The new communicationmodel is a DIALOGUE. A<<<>>>B
- 17. So let’s converse… • What are the benefits of NETWORKING? • If you are on OR set up a Facebook, name one thing your network be surprised to learn about you? • Do you have a success story from online networking? Have you identified any challenges?
- 18. SOCIAL MEDIA HASBECOME A FUNDAMENTAL PART OF GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE CONSUMER EXPERIENCE. John Burbank, CEO of Nielson Online, March 2009
- 19. By 2010, MILLENIALS/GENY-ERS will outnumber BABY BOOMERS. They already wield $350 BILLION/ YEAR in direct spending power.
- 20. Meet your FUTUREEMPLOYEES. Over 64% of students in grades K-12 are online and accessing the internet regularly Downloading music is #1 recreational activity by middle and high school students
- 21. What are someof the advantages of Web 2.0 & social media?
- 22. Old way… New way… • Controlled • Transparent/open • Organized • Inclusive • Exclusive • Authentic • One sided • Vibrant • Product-driven • Consumer-driven Only 14% of 78% of people trust people trust RECOMMENDATIONS ADVERTISEMENTS. of other consumers. A >>> B A<<< >>> B
- 23. Some more ADVANTAGES… • Cheaper than traditional media • Stickier than traditional media • Viral nature • Highly interactive • Highly visible • Global • Can quickly change, morph and respond to environment and feedback
- 24. And more ADVANTAGES… • Enhance your professional networks and competency • Get information faster and in more digestible formats • Connect to other CPAs • Connect to other business colleagues • Connect to your professional associations
- 25. The NEW MATH… Social Networking (OLD) + Social Media (NEW) ------------------------------------------------------------ = A change in the way we BUILD RELATIONSHIPS
- 26. Perceived BARRIERS… • Fear of “the negative” • Legal • Time • Return on investment • Measurement
- 27. Overcoming BARRIERS… • The negative conversation is happening WITH you or WITHOUT you • “Direct” response in crisis • Start slow and build – monitor at the very least • Set goals for followers, friends, etc. • Set goals/plans for social media tool you are using
- 28. How do Iget on the Web 2.0 & social media train?
- 29. A. Listen • Immerseyourself in conversations • Visit social sites to observe • Ask your coworkers, kids who… B. Participate • Remember it’s a dialogue not a monologue C. Getting Started • Set up a profile • Friend 25 people you know • Begin to converse
- 30. D. Traffic Signs •Privacy: Customize what the public and your 'Friend' lists can see about you (professional v. personal) > Create ‘Friend’ groups > Edit privacy settings • Etiquette: Once you’re riding the social media highway, remember to obey common internet traffic rules of thumb • Policy: Obey or set company guidelines for participation
- 31. How is theVSCPA involved in Web 2.0 & social media?
- 32. New MULTIMEDIA &ONLINE OFFERINGS to enhance membership > RSS > Podcasts > Blog (CPACafe.com) > Microblog (Twitter.com/VSCPANews) > Photo sharing (Flickr.com) > Video, Videocasts (YouTube. Coming Soon!) > Social networking (LinkedIn, Facebook groups) > Online communities targeted to different practice areas, including e-mail listserves > And more! Visit “Social Media” section of www.vscpa.com
- 33. CONNECT with me/us TinaLambert, CAE VSCPA Vice President, Member & Public Relations • Phone: (804) 612.9416 • E-mail: tlambert@vscpa.com • Web: www.vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert www.linkedin.com and search for “Virginia Society of CPAs” • Facebook: www.facebook.com/TinaLambert1 www.facebook.com and search for “Virginia Society of CPAs” • Twitter: www.twitter.com/TinaLambert www.twitter.com/VSCPANews
- 34. THIS CHAPTER MEETINGIS A SOCIAL NETWORK. How do you stay in touch & nurture relationships with your NETWORKS?
- 35. THANK YOU very, verymuch!