Social media presentation to members of the Virginia Society of Certified Public Accountants (VSCPA).

1. Social Media: It’s All About Relationships
Tina Lambert, CAE, VSCPA Vice President
VSCPA Northern Chapter
September 15, 2009

2. What the heck is Web 2.0
& social media?

3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet,
CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,
Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,
Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW,
Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,
My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,
Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,
TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,
Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING

4. The Social Media Landscape

5. SOCIAL MEDIA IS AN UMBRELLA TERM
THAT DEFINES THE VARIOUS
ACTIVITIES THAT INTEGRATE
TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS,
PICTURES, VIDEOS AND AUDIO.
http://www.wikipedia.org

6. More simply put:
“Social media
is people having
conversations online.”

7. The conversations are powered by…
• Blogs
• Online Chat & Listservs
• RSS
• Widgets
• Wikis
• Social Networks
• Social Bookmarks
• Message Boards
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds

8. Why should I care about
Web 2.0 & social media?

9. Is Social Media a Fad? Socialnomics.net (Qualm)

10. SOCIAL NETWORKING SITES ARE
MOST POPULAR SITES NEXT TO
GOOGLE AND YAHOO – AHEAD
OF PERSONAL E-MAIL.

11. Social Media Usage is Exploding!
75% of all Americans have joined a social
networking site (MySpace, Facebook) > 99% of
18-24 year olds
7 million users > 1,382% increase in one year >
largest age group is 35-49
200 million blogs in 2009 > 77% of active
online users read a blog > 45% have started
their own blog

12. Social Media Usage is Exploding!
YouTube has 100 million videos (65,000 new
videos per day) > 83% of internet users watch
video clips
39% of internet users subscribe to an
RSS feed
55% of internet users have uploaded
photos online

13. Social Media Usage in the Workplace
69% of businesses allow employees to use
social media for business
63% use social media to build and promote
their brand
61% use social media to improve
communication and collaboration
REALITY: IT’S A MOBILE WORLD>>>

14. Social Media is a Business Changer
Social media is changing the business of
employers, long-standing industries,
marketing and communications
People trust the opinions of other people as
much as, or sometimes more than the
“experts” – and definitely more than
spokespeople
RELATIONSHIPS ARE CRITICAL TO TODAY’S
COMMERCE>>>

15. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.
The old
communication
model was a
MONOLOGUE.
A >>> B

16. The new communication model
is a DIALOGUE. A<<<>>>B

17. So let’s converse…
• What are the benefits of
NETWORKING?
• If you are on OR set up a
Facebook, name one thing
your network be surprised to
learn about you?
• Do you have a success story
from online networking?
Have you identified any
challenges?

18. SOCIAL MEDIA HAS BECOME A
FUNDAMENTAL PART OF GLOBAL
BUSINESS AND WILL CONTINUE TO
ALTER THE CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, March 2009

19. By 2010, MILLENIALS/GEN Y-ERS
will outnumber BABY BOOMERS.
They already wield $350 BILLION/
YEAR in direct spending power.

20. Meet your FUTURE EMPLOYEES.
Over 64% of students in
grades K-12 are online
and accessing the
internet regularly
Downloading music is #1
recreational activity by
middle and high school
students

21. What are some of the advantages
of Web 2.0 & social media?

22. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B

23. Some more ADVANTAGES…
• Cheaper than traditional media
• Stickier than traditional media
• Viral nature
• Highly interactive
• Highly visible
• Global
• Can quickly change, morph
and respond to environment
and feedback

24. And more ADVANTAGES…
• Enhance your professional
networks and competency
• Get information faster and
in more digestible formats
• Connect to other CPAs
• Connect to other business
colleagues
• Connect to your
professional associations

25. The NEW MATH…
Social Networking (OLD)
+ Social Media (NEW)
------------------------------------------------------------
= A change in the way we BUILD
RELATIONSHIPS

26. Perceived BARRIERS…
• Fear of “the negative”
• Legal
• Time
• Return on investment
• Measurement

27. Overcoming BARRIERS…
• The negative conversation is
happening WITH you or
WITHOUT you
• “Direct” response in crisis
• Start slow and build –
monitor at the very least
• Set goals for followers,
friends, etc.
• Set goals/plans for social
media tool you are using

28. How do I get on the
Web 2.0 & social media train?

29. A. Listen
• Immerse yourself in conversations
• Visit social sites to observe
• Ask your coworkers, kids who…
B. Participate
• Remember it’s a dialogue not a
monologue
C. Getting Started
• Set up a profile
• Friend 25 people you know
• Begin to converse

30. D. Traffic Signs
• Privacy: Customize what the public and your 'Friend' lists can
see about you (professional v. personal)
> Create ‘Friend’ groups
> Edit privacy settings
• Etiquette: Once you’re riding the social media highway,
remember to obey common internet traffic rules of thumb
• Policy: Obey or set company guidelines for participation

31. How is the VSCPA involved
in Web 2.0 & social media?

32. New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
> RSS
> Podcasts
> Blog (CPACafe.com)
> Microblog (Twitter.com/VSCPANews)
> Photo sharing (Flickr.com)
> Video, Videocasts (YouTube. Coming Soon!)
> Social networking (LinkedIn, Facebook groups)
> Online communities targeted to different practice areas,
including e-mail listserves
> And more! Visit “Social Media” section of www.vscpa.com

33. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612.9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com and search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com and search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews

34. THIS CHAPTER MEETING IS A
SOCIAL NETWORK.
How do you stay in touch & nurture
relationships with your NETWORKS?

35. THANK YOU
very, very much!