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Digital Identity & Social Media 
IED 
Carlos Magro 
@c_magro 
17-18 julio 2014
Main Objetives 
To understand how Internet has changed our lives & transform businesses and 
organizations 
To understand ...
VALUES 
Collaboration, cooperation comunications, horizontality, 
transparency 
CHANGE 
ORGANIZATIONS 
PROFESSIONALS 
Comu...
 Analize our understanding and use of digital tools and services 
Analize ourselfs (autosurvey) 
Google our selfs (team a...
DIGITAL TRANSFORMATION 
_1
Let’s begin with a question…
What is technology? 
Vídeo :http://youtu.be/1m1HT3NKdZ0
Vídeo:http://youtu.be/l4uCO0aJcwY
… with a definition
…and with an assumption.
The world has deeply changed in the last 
ten years 
Vídeo:http://youtu.be/W-Yf1u3xD_I
The World has changed
The World has changed
Plan de Social Media 
Well, maybe not so much
Reputación digital y su gestión 
Well, maybe not so much
Activity #1 
Let’s try to identify some main characteristics of this changing world. 
10 minutes discussion trying to defi...
Reputación digital y su gestión 
Hybrid 
The World has become digital
Hybrid 
We live in a digital world. 
There are no two separate worlds (virtual and physical). 
There are no parallel world...
TESCO markets at South Corea 
underground 
Hybrid 
The digital and the physical worlds 
have become increasingly 
interwov...
Changing 
We live in a constant change
Changing 
The change has become permanent: The only thing that is stable 
(solid) is change. 
Even its pace is changing an...
Changing 
Barry Schwartz, The Paradox of Choice 
Vídeo: http://youtu.be/1a6UYfWzrJc
Uncertain 
We live in an uncertain world
Uncertain 
We live in an uncertain world. The future is also uncertain. The 
speed at which everything happens and everyth...
Complex 
We live in a complex world
Complex 
Complexity has become, in fact, one of the main drivers that affect 
organizations and individuals in assessing d...
Complex
Complex 
Vídeo: http://youtu.be/wBfmXY8_wN8
We must assume that we have forever changed the 
way we communicate, learn, work, relate to others, 
love or protest. 
CAS...
Social 
We live in world characterized by the word social. Our entire 
socioeconomic environment has been transformed. The...
Social 
Businesses have become social 
Vídeo: http://youtu.be/DjpIzFDZRyQ
Global 
Globalization and the new local
Global 
We live in a globalised world. 
And Local 
In an increasingly globalized and homogenized world, technology can 
he...
Mobile
Mobile 
There are more mobile devices than people in the world. 
There are more Internet access from mobile devices from f...
Mobile 
Vídeo: http://youtu.be/VFRyOt_BqfU
Conclusion
Conclusion 
We are living is one of the few disruptive revolutions in the history 
of mankind. One of those transformation...
Conclusion 
Idea e ilustración de Genís Roca. RocaSalvatella
From replacement to transformation 
1930 1960 1990 2008 
Genís Roca. RocaSalvatella
Digital is not a synonym for technology. 
Digital defines the way we relate with world.
Activity #2 
Go to this test and answer the questions 
10 minutes survey on your Internet and Social Media use 
Individual...
DIGITAL IDENTITY 
_2
Digital identity 
1. What is digital identity and how do I get one? 
2. How can my digital identity impact my job search a...
Whether you realize it or not—or even wish to admit it—you already have 
an online reputation to protect. 
Brian Solis
VALUES 
Collaboration, cooperation comunications, horizontality, 
transparency 
CHANGE 
ORGANIZATIONS 
PROFESSIONALS 
Comu...
Digital identity 
Web 2.0, the social web, has 
contributed to the construction of 
m u l t i - d i r e c t i o n a l a n ...
With the social web and proliferation of apps, smart phones and always 
on internet access, we are becoming a society of a...
Digital Identity is the set of 
characteristics that identify us 
within the Internet. 
We all have a digital identity. 
O...
Digital identity 
Digital identity is fragmented into thousands of pieces. Julen Iturbe
Multiple 
Digital identity
Complex & 
Dynamic 
Digital identity
Digital identity 
Our digital identity is built up at least by three agents. 
A proper management of our digital identity ...
Digital identity 
So, our Digital Identity is: 
1. Our personal information online: 
• Texts 
• Videos 
• Photos 
• Name, ...
Digital identity 
Three characteristics of information in 
Internet that affect our digital identity 
1. It’s permanent 
2...
Digital identity 
Information on the Internet is persistent and uncontrolled. 
Online reputation is cumulative over time. ...
Activity #3 
Open spreasheet 
Search your name online in Google 
Fill out with the first 15 results shown by Google under ...
 Individual reflection: 
1. What did you find about yourself? 
2. Was that acurate 
3. What was missing/not included? 
4....
Activity #4 
What is the most reliable online source of information about me? 
Google 
My web/My blog 
Facebook 
Twitter 
...
Digital identity
Activity #5 
Linking our multiple online identities 
Open a profile in http://about.me/
Fragmented 
Digital identity
Digital identity 
1. We all are highly intensive users of Internet 
2. We all have a digital presence 
3. We use mainly fo...
Think about
Privacy 
Vídeo: http://youtu.be/F7pYHN9iC9I
Privacy 
1. Set out in detail the privacy settings 
2. Protect your personal data 
3. Be proactive in defending your own d...
analog vs digital identity 
private vs public 
private vs personalnal 
personal vs professional 
individual vs corporate 
...
Analog vs Digital Identity 
There is a real world and virtual. Both are real but occupy 
different spaces. 
by @lorehatur
Private vs Public identity 
Anything that is posted online, you should consider “public” no matter what your 
“privacy” se...
Private vs Personal identity 
Privado no es lo mismo que personal. Mi recomendación es que podemos 
compartir en la Red co...
Personal 
Identity 
Professional 
vsIdentity 
Personal vs Professional identity
Personal vs Professional identity 
Social media often blurs the lines between personal and 
professional. 
Figuring out ho...
Personal vs Professional identity 
Vídeo: http://youtu.be/8iQLkt5CG8I
Individual vs Corporate identity 
There is no professional or personal anymore. There’s simply your brand. 
Everything you...
Personal Brand and the Corporate 
Personal Brand: From the point of view of the organizations should 
not be seen as a thr...
Personal Brand and the Corporate 
A personal brand is no longer just a matter of entrepreneurs or freelancers. It is 
a ne...
Personal Brand and the Corporate 
Your personal brand should be portable. If you change your job you must 
be able to tran...
Personal Brand and the Corporate 
“Everything you do now ends up in your permanent record. The best plan is to 
overload G...
Digital Identity and Personal Brand 
10 commandments 
1. Protect your name, domain, brand. 
2. Control the search engine t...
Personal Brand and the Corporate 
What separates reality from aspiration are your actions and words. You earn 
what you de...
1. Treat others as you would like to be 
treated. 
2. Think before you write and avoid words 
or attitudes that may be off...
Character is like a tree and reputation like a shadow. The Shadow is what 
we thonk of it; the tree is the real thing. 
Ab...
Reputación digital y su gestión 
Conclusion 
The way to gain a good reputation is to endeavor to be what you desire to app...
¿What is Twitter?# 
140 characters
¿What is Twitter?# 
A communication tool
¿What is Twitter?# 
A networking tool
¿What is Twitter?# 
A search, filter and select information tool
¿What is Twitter?# 
A content production and curation tool
Activity #6 
Analize a colleague’s twitter account 
Using digital free tools like: 
http://www.twitonomy.com/
How to Balance Your Personal and Professional Lives 
on Twitter 
1. Accept that Twitter is public. 
2. Don’t be a robot. P...
Activity #7 
Optimize our digital presence and customize our social media 
profiles (name, description, url, photo,….). 
1...
Activity #8 
Personal branding strategy. Defining your personal/ 
professional brand 
1. Think in some words that express ...
Activity #9 
Listening 
Define a set of personal alerts (go to http://www.google.com/alerts )
SOCIAL MEDIA AND PROFESSIONAL DEVELOPMENT 
_3 
I. Digital Competences 
II. Personal Learning Environment
I. Digital Competences
Our life is like 
this… 
Digital Competences
…but we work like 
this. 
Digital Competences
Digital Competences 
Digital competence is a combination of knowledge, skills, values and 
attitudes that allow us to achi...
From Digital Identity to 
…………………………………………. 
Knowledge & Information Management 
Digital comunications 
Long life learning...
Information & Knowledge Management 
Vídeo: http://youtu.be/Ig3iC9v7cwg
Information & Knowledge Management
Information & Knowledge Management 
Gráfico: http://www.slideshare.net/carlosmagro/gestion-del-conocimiento-36024120
Information & Knowledge Management 
Being able to search, collect, evaluate, organize and 
share information.
Information & Knowledge Management 
1. To browse the Internet to access information, resources and 
services. 
2. To obtai...
Digital Communications 
Be able to communicate, interact and collaborate 
effectively with digital tools in digital enviro...
Digital Communications 
1. To communicate both synchronously and asynchronously. 
2. To participate actively in online con...
Lifelong Learning 
To manage learning autonomously, understanding and 
using digital resources, and participating in learn...
Lifelong Learning 
1. To manage your own digital training. 
2. To use Internet to stay up-dated in our own field of knowle...
To be able to work, collaborate and 
cooperate in digital environments 
Teamwork & Collaboration Skills
Teamwork & Collaboration Skills 
The main benefits for networked organizations do not lie in the 
outcome from teams, but ...
Teamwork & Collaboration Skills
Teamwork & Collaboration Skills 
1. To work with shared processes, tasks and objectivewith in 
digital environments. 
2. T...
…..and one more
Unplugged 
All this technology is making us antisocial
Unplugged 
Vídeo: http://youtu.be/OINa46HeWg8
Unplugged 
Learnig when and how to use digital media and when and where we should turn it 
off.
Unplugged
Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional
II. Personal Learning 
Environment
Personal Learning Environment 
A Personal Learning Environment (PLE) isn’t a technology 
platform nor an application or so...
Personal Learning Network 
1. To meet with other professionals and to expand our 
network of learning. 
2. To share our kn...
from 
Personal Learning Environment 
A PLE is made up of a set of tools that allow us to search, classify, 
process and sh...
Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y resp...
Personal Learning Environment 
6 steps to create your PLE? 
1. Start by creating a digital identity and 
trying to use the...
My PLE 
Digital Identity 
Read/access 
information 
Share 
Make/Reflect 
Knowledge 
Management 
Longlife 
Learning 
Comuni...
Personal Learning Environment 
Search and Select
Personal Learning Environment 
Read and retrieve information
Personal Learning Environment 
Save and store information
Personal Learning Environment 
Think
Personal Learning Environment 
Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, mod...
Personal Learning Environment 
…and communicate
Activity #10 
Let’s make a concept map or a drawing showing our PLE 
http://www.edtechpost.ca/ple_diagrams/index.php/
Final work: 
1. Complete yout about.me profile 
2. Optimize your digital presence and customize your social media profiles...
“La mejor manera de 
empezar algo es 
dejar de hablar de 
ello y empezar a 
hacerlo.” 
Walt Disney 
Reputación digital y s...
Digital Identity & Social Media
Digital Identity & Social Media
Digital Identity & Social Media
Digital Identity & Social Media
Digital Identity & Social Media
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Digital Identity & Social Media

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Se hace una descripción de los cambios que la Red y la cultura digital ha provocado en nuestras vidas y de cómo estamos inmersos en un proceso de transformación digital que está afectando a organizaciones y profesionales.
Esta transformación se traduce en un nuevo conjunto de competencias que tanto profesionales como organizaciones deben incorporar.
A nivel de los profesionales las competencias profesionales digitales se adquieren y gestionan desde la toma de conciencia de su propia identidad digital.
También se presenta el concepto de Entorno Personal (profesional) de Aprendizaje (PLE), desde donde resulta más fácil el desarrollo y gestión de parte de estas "nuevas" competencias digitales profesionales.
Esta presentación es parte del material de una clase impartida en el Instituto Europeo de Diseño de Madrid (IED) en febrero y julio de 2014.

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Digital Identity & Social Media

  1. 1. Digital Identity & Social Media IED Carlos Magro @c_magro 17-18 julio 2014
  2. 2. Main Objetives To understand how Internet has changed our lives & transform businesses and organizations To understand the role that Internet and social media play in our professional lives To develop our digital presence and some key professional skills, using both social media and other social services To develop a solid, coherent and consistent digital identity for our professional development. To learn how to enhance our learning & working through social media. To become a more productive worker by using social media. To become a connected & skilled worker able to manage our digital identity and to work in collaborative and digital environments.
  3. 3. VALUES Collaboration, cooperation comunications, horizontality, transparency CHANGE ORGANIZATIONS PROFESSIONALS Comunications Network Information Long life learning DIGITAL TRANSFORMATION TRANSLATES A NEW SET OF DIGITAL COMPETENCES PLE. PERSONAL LEARNING ENVIRONMENT Digital Identity Digital transformation, social media and digital identity DIGITAL IDENTITY
  4. 4.  Analize our understanding and use of digital tools and services Analize ourselfs (autosurvey) Google our selfs (team activity) Analize classteam twitter acount (team activity) Analize our general digital compentece (individual scoring rubric)  Build up our digital presence (social networking services) Twitter* Linkedin* Facebook Google + Pinterest Scoopit Paper.li Instagram Slideshare Youtube Flickr  Build up our digital presence (blogging, information management) Wordpress* Blogger* Tumblr* Delicious* Diigo* Feedly*  Build up our Personal Learning Environment (PLE)
  5. 5. DIGITAL TRANSFORMATION _1
  6. 6. Let’s begin with a question…
  7. 7. What is technology? Vídeo :http://youtu.be/1m1HT3NKdZ0
  8. 8. Vídeo:http://youtu.be/l4uCO0aJcwY
  9. 9. … with a definition
  10. 10. …and with an assumption.
  11. 11. The world has deeply changed in the last ten years Vídeo:http://youtu.be/W-Yf1u3xD_I
  12. 12. The World has changed
  13. 13. The World has changed
  14. 14. Plan de Social Media Well, maybe not so much
  15. 15. Reputación digital y su gestión Well, maybe not so much
  16. 16. Activity #1 Let’s try to identify some main characteristics of this changing world. 10 minutes discussion trying to define the world we are living at. In teams of 2, 5 minutes, write down some adjectives defining our world. Debrief together these adjectives.
  17. 17. Reputación digital y su gestión Hybrid The World has become digital
  18. 18. Hybrid We live in a digital world. There are no two separate worlds (virtual and physical). There are no parallel worlds, there is just one world, made upon physical and digital objects. What we are, our lifes and our businesses come from a complex and dynamic process of hibridation.
  19. 19. TESCO markets at South Corea underground Hybrid The digital and the physical worlds have become increasingly interwoven Increased integration ON-OFF (QR, NFC, Augmented Reality)
  20. 20. Changing We live in a constant change
  21. 21. Changing The change has become permanent: The only thing that is stable (solid) is change. Even its pace is changing and acelerating. We live in a world dominated by the so-called "digital laws”: from Moore's Law that stays that the power of chips doubles every 18 months, to Kryder's law, the storage capacity doubles every 12 months, passing through the Nielsen’s Law, the data transmission rate is doubled every 21 months. A world characterised by what Barry Schwartz called the “paradox of choice”. A “liquid modernity” (Zygmunt Bauman) or a “Continuous Flow Era” (John Seely Brown).
  22. 22. Changing Barry Schwartz, The Paradox of Choice Vídeo: http://youtu.be/1a6UYfWzrJc
  23. 23. Uncertain We live in an uncertain world
  24. 24. Uncertain We live in an uncertain world. The future is also uncertain. The speed at which everything happens and everything changes is accelerating and we are always encountering a proliferation of disruptive technologies. The convergence of social, mobility, cloud, big data and integrated communications leads in turn to more changes, new innovations, new opportunities and more disruptive technologies. All industries have been or are being affected by digital transformation. The "digital pressure" upon organizations is growing and comming from different points.
  25. 25. Complex We live in a complex world
  26. 26. Complex Complexity has become, in fact, one of the main drivers that affect organizations and individuals in assessing data and making decisions. Complexity is now a current ingredient even for economical theory which is giving up equilibrium. Innovation requires complexity and diversity (The Atlas of economic complexity) Learning to live and be able to manage this complexity is already the main attribute for our times.#
  27. 27. Complex
  28. 28. Complex Vídeo: http://youtu.be/wBfmXY8_wN8
  29. 29. We must assume that we have forever changed the way we communicate, learn, work, relate to others, love or protest. CASTELLS Social We have become more social
  30. 30. Social We live in world characterized by the word social. Our entire socioeconomic environment has been transformed. The social has become the norm. In fact, everything has gone social. Internet has become social, businesses are social (social business) even the processes and technologies of business management are becoming social (social CRM, crowdsourcing). Today, anyone can post a video, share a photo, write a blog or join a social network. We are no longer passive consumers, we demand to be heard, considered and respected.
  31. 31. Social Businesses have become social Vídeo: http://youtu.be/DjpIzFDZRyQ
  32. 32. Global Globalization and the new local
  33. 33. Global We live in a globalised world. And Local In an increasingly globalized and homogenized world, technology can help us visualize the marginal and address the particular. But we need more than technology professionals with the right skills. We need knowledge workers (Drucker) who can integrate the convergence of globalization and rapid technological change (the so called Knowmads).#
  34. 34. Mobile
  35. 35. Mobile There are more mobile devices than people in the world. There are more Internet access from mobile devices from fixed. The average age is around 13 years By 2020 is expected to be 24,000 million Internet-connected devices. For a vast and growing majority of Internet users worldwide is primarily a mobile experience
  36. 36. Mobile Vídeo: http://youtu.be/VFRyOt_BqfU
  37. 37. Conclusion
  38. 38. Conclusion We are living is one of the few disruptive revolutions in the history of mankind. One of those transformations that have changed our production system. The digital transformation would even modify our brain ann our habits of behavior. We live in a world characterized by an exponential acceleration of social and technological change, a world increasingly in need of talent and innovation to respond to globalization and complexity but also provide answers to the local and attend to the different.
  39. 39. Conclusion Idea e ilustración de Genís Roca. RocaSalvatella
  40. 40. From replacement to transformation 1930 1960 1990 2008 Genís Roca. RocaSalvatella
  41. 41. Digital is not a synonym for technology. Digital defines the way we relate with world.
  42. 42. Activity #2 Go to this test and answer the questions 10 minutes survey on your Internet and Social Media use Individual. 5 mins for answering Debrief together in a 5 minutes talk
  43. 43. DIGITAL IDENTITY _2
  44. 44. Digital identity 1. What is digital identity and how do I get one? 2. How can my digital identity impact my job search and future career prospects? 3. How can I "professionalize" my networks?
  45. 45. Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect. Brian Solis
  46. 46. VALUES Collaboration, cooperation comunications, horizontality, transparency CHANGE ORGANIZATIONS PROFESSIONALS Comunications Network Information Long life learning DIGITAL TRANSFORMATION TRANSLATES A NEW SET OF DIGITAL COMPETENCES PLE. PERSONAL LEARNING ENVIRONMENT Digital Identity Digital transformation DIGITAL IDENTITY
  47. 47. Digital identity Web 2.0, the social web, has contributed to the construction of m u l t i - d i r e c t i o n a l a n d interconnected spaces and channels where, as users, we participate, express ourselves, interact and collaborate. We have moved from being passive recipients of information to have the opportunity to interact with that information. It has allowed us to be at the s ame t ime pr oduc e r s and distributors of content and knowledge.
  48. 48. With the social web and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona. Unlike real life though, your digital footprints are there for anyone to find on Google, social networks, and in communities. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. Whether pure, sinister or simply inquisitive, whatever the reason, today these pieces construct a semblance of you and whomever sifts through your online legacy is left to their own surmise. This is too important to leave to chance. Online is the new real world. This is your life. Brian Solis
  49. 49. Digital Identity is the set of characteristics that identify us within the Internet. We all have a digital identity. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us. Digital identity is fragmented, multiple, complex & dynamic. Digital identity
  50. 50. Digital identity Digital identity is fragmented into thousands of pieces. Julen Iturbe
  51. 51. Multiple Digital identity
  52. 52. Complex & Dynamic Digital identity
  53. 53. Digital identity Our digital identity is built up at least by three agents. A proper management of our digital identity involves being aware of and act on these three elements: 1. The self-generated content. 2. The content generated by others and collected by the software or applications that index and link this content. 3. The content generated in our relationships with others. What others publish about us. This dual "input source" data (what we say and what others say about us) is now particularly relevant because: • On the Internet everything is amplified and moves faster. • We exchange not only words but also texts, photographs and videos. • The long durability of these files once uploaded to Internet.
  54. 54. Digital identity So, our Digital Identity is: 1. Our personal information online: • Texts • Videos • Photos • Name, adress… • Sites you visit,… 2. What we post ourself 3. What others post about us
  55. 55. Digital identity Three characteristics of information in Internet that affect our digital identity 1. It’s permanent 2. It’s visible 3. It’s uncontrollable
  56. 56. Digital identity Information on the Internet is persistent and uncontrolled. Online reputation is cumulative over time. The online reputation takes into account the present but also past actions. Two of the most important features of the Internet are the permanence of things (this is related to topical issues such as the right to be forgotten in the controversy with Internet services companies like Google) and the fact that there is no way to control what will happen to the information once put it online. Every action on the Internet leaves hints that can be searched and treated independently and beyond the control of the person (decontextualized) and asynchronously. These two characteristics of information reinforce the importance of knowing how to manage the digital identity.
  57. 57. Activity #3 Open spreasheet Search your name online in Google Fill out with the first 15 results shown by Google under your name (or your brand) Instructions: 1. Rank: What number ranking is the page in Google’s search 2. URL- What is the Url of the web page 3. Page Title. What is the headline displayed for that web page? 4-Status- Mark this either Own (you host yourself), Control (you can publish, twitter), Influence (you cannot update directly) or Third Party (you cannot change). 5. Sentiment. Positive (you want a customer to see), Negative, Neutral (beningn or about someone else). 6. Highlight rows in green, red or yelow
  58. 58.  Individual reflection: 1. What did you find about yourself? 2. Was that acurate 3. What was missing/not included? 4. What first impressions can be drawn?  All together reflection: 1. Tell us in 1 min about your findings 2. Why would someone do a search on you? 3. What would they find? 1. Against? 2. In your favor? Activity #4
  59. 59. Activity #4 What is the most reliable online source of information about me? Google My web/My blog Facebook Twitter LinkedIn Why would someone want to do a search on me? to stalk me to recruit me to find more about me and what I do to decide whether to hire me or not to find a picture of me to dig up dirt on me How do I build my online reputation? create an impressive e-portfolio publish information I want people to find about me participate in online professional networks make my work (research, arts, music, writing) findable make my work (research, arts, music, writing) sharable updates on Twitter and Facebook accept all friend requests all of the above
  60. 60. Digital identity
  61. 61. Activity #5 Linking our multiple online identities Open a profile in http://about.me/
  62. 62. Fragmented Digital identity
  63. 63. Digital identity 1. We all are highly intensive users of Internet 2. We all have a digital presence 3. We use mainly for personal topics 4. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona. 5. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us. 6. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. 7. Digital identity is fragmented, multiple, complex and dynamic.
  64. 64. Think about
  65. 65. Privacy Vídeo: http://youtu.be/F7pYHN9iC9I
  66. 66. Privacy 1. Set out in detail the privacy settings 2. Protect your personal data 3. Be proactive in defending your own data. Some tips for managing our privacy: 1. Think before you post. 2. Control your contact list. 3. Read terms of use and policies and set the privacy. 4. Use the safe navigation and private browsing. Some browsers offer us the opportunity to clean up our browsing history. You can also use the safe navigation options: Chrome 'incognito mode’: https://support.google.com/chrome/answer/95464?hl=es-001 Mozilla Firefox 'Private Browsing’: https://support.mozilla.org/en-US/kb/private-browsing- browse-web-without-saving-info Google has a space dedicated to explaining security topics: Safety Center www.google.com/safetycenter/
  67. 67. analog vs digital identity private vs public private vs personalnal personal vs professional individual vs corporate Reflect upon
  68. 68. Analog vs Digital Identity There is a real world and virtual. Both are real but occupy different spaces. by @lorehatur
  69. 69. Private vs Public identity Anything that is posted online, you should consider “public” no matter what your “privacy” settings are. George Couros
  70. 70. Private vs Personal identity Privado no es lo mismo que personal. Mi recomendación es que podemos compartir en la Red cosas personales pero nunca las privadas. If something is “private” in your mind, it’s probably not a good idea to share it on the Internet…anywhere. I don’t care what types of controls a social network gives you. There’s no such thing as full-on “privacy” on the Internet. Drew Olanoff
  71. 71. Personal Identity Professional vsIdentity Personal vs Professional identity
  72. 72. Personal vs Professional identity Social media often blurs the lines between personal and professional. Figuring out how to balance these two worlds can be a challenge. You don’t want to share a personal detail that might negatively impact you at work. On the other hand, you don’t want to bore everyone with a robot-like account that can only discuss business matters.
  73. 73. Personal vs Professional identity Vídeo: http://youtu.be/8iQLkt5CG8I
  74. 74. Individual vs Corporate identity There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively. We have to realize that everything we post online, whether we believe it to be "professional” or "personal" is personal. At the end it is all about us. Everything we do on the Web is personal. The web is ourselfs.
  75. 75. Personal Brand and the Corporate Personal Brand: From the point of view of the organizations should not be seen as a threat but as an asset. Personal branding in the corporate environment is not so much a matter of finding individual promotion as clearly define the strengths and talents of each employee. The concept of personal branding allows each worker to define his goals and visualize her strengths. From the point of view of the organization and specifically HR departments it makes it easer the identifcation and talent management and promotes leadership in the organization. James Speros. The Personal Branding Phenomenon. Peter Montoya
  76. 76. Personal Brand and the Corporate A personal brand is no longer just a matter of entrepreneurs or freelancers. It is a necessary tool for professionals who want to differentiate or just stay in the environment of an organization. James Speros
  77. 77. Personal Brand and the Corporate Your personal brand should be portable. If you change your job you must be able to transfer your digital identity and capitalize it in the new environment.
  78. 78. Personal Brand and the Corporate “Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.” Seth Godin
  79. 79. Digital Identity and Personal Brand 10 commandments 1. Protect your name, domain, brand. 2. Control the search engine to increase your presence on the first pages of search. 3. Monitor. Results, creating Google alerts with your name. 4. Try before use. We don’t need to start with a blog, we can blogging as guests in others. 5. Own: It’s important to create a controlled space by us in which to put all the identifying features that interest us, always emphasizing the constancy over the frequency. 6. Link: It is very important to link to issues that define our digital personality. 7. Produce relevant contents to grow and create a community. 8. Share information and knowledge. Social networking means sharing. Think of yourself as a hub or a information connector information. A curator. 9. Prioritize habits and decide the time. 10. Take care of your community: reply to comments and be present.
  80. 80. Personal Brand and the Corporate What separates reality from aspiration are your actions and words. You earn what you deserve. Brian Solis. Introduction to Reped
  81. 81. 1. Treat others as you would like to be treated. 2. Think before you write and avoid words or attitudes that may be offensive to other users. 3. Note that in the written language nuances are more complicated. You can use emoticons. 4. Always be patient, especially with beginners and those who make a mistake. Sooner or later you will commit too. 5. Recriminatory attitudes are unwelcome, especially in public. Use always a moderate tone. 6. Always re-read messages before sending and ask yourself what would be your reaction if you received it. 7. Take care of spelling rules. 8. Avoid writing in uppercase. 9. It is very important always refer sources of information (content, data, images). Netiquette
  82. 82. Character is like a tree and reputation like a shadow. The Shadow is what we thonk of it; the tree is the real thing. Abraham Lincoln Take care of your self and the shadow will take careof itself. ANDY BEAL Conclusion
  83. 83. Reputación digital y su gestión Conclusion The way to gain a good reputation is to endeavor to be what you desire to appear SOCRATES
  84. 84. ¿What is Twitter?# 140 characters
  85. 85. ¿What is Twitter?# A communication tool
  86. 86. ¿What is Twitter?# A networking tool
  87. 87. ¿What is Twitter?# A search, filter and select information tool
  88. 88. ¿What is Twitter?# A content production and curation tool
  89. 89. Activity #6 Analize a colleague’s twitter account Using digital free tools like: http://www.twitonomy.com/
  90. 90. How to Balance Your Personal and Professional Lives on Twitter 1. Accept that Twitter is public. 2. Don’t be a robot. People do business with people. 3. Avoid sensitive topics. 4. Know the difference between personal and private. Personal is talking about the great dinner you had last night; private is rehashing every detail of the fight you had with your partner on the way to the restaurant. 5. Be considerate of your audience. things will get boring fast if 90% of your posts are singularly focused 6. Interact with others. Via: How to balance your Personal and Professional Lives on Twitter
  91. 91. Activity #7 Optimize our digital presence and customize our social media profiles (name, description, url, photo,….). 1. Linkedin 2. Twitter 3. Facebook 4. Google plus 5. Pinterest 6. ….
  92. 92. Activity #8 Personal branding strategy. Defining your personal/ professional brand 1. Think in some words that express your interests, both proffesional and personal. Add some adjectives to describe your skills (both hard & soft skills) 2. Try to visualize yourself as a proffesional and write down three or four main topics related with this idea 3. Make a visual cloud graphic with all these words Tools: http://www.wordle.net/
  93. 93. Activity #9 Listening Define a set of personal alerts (go to http://www.google.com/alerts )
  94. 94. SOCIAL MEDIA AND PROFESSIONAL DEVELOPMENT _3 I. Digital Competences II. Personal Learning Environment
  95. 95. I. Digital Competences
  96. 96. Our life is like this… Digital Competences
  97. 97. …but we work like this. Digital Competences
  98. 98. Digital Competences Digital competence is a combination of knowledge, skills, values and attitudes that allow us to achieve goals effectively and efficiently in highly digital contexts.
  99. 99. From Digital Identity to …………………………………………. Knowledge & Information Management Digital comunications Long life learning Collaborative and team working ………………………………………….. Digital Competences Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional
  100. 100. Information & Knowledge Management Vídeo: http://youtu.be/Ig3iC9v7cwg
  101. 101. Information & Knowledge Management
  102. 102. Information & Knowledge Management Gráfico: http://www.slideshare.net/carlosmagro/gestion-del-conocimiento-36024120
  103. 103. Information & Knowledge Management Being able to search, collect, evaluate, organize and share information.
  104. 104. Information & Knowledge Management 1. To browse the Internet to access information, resources and services. 2. To obtain relevant information making efficient searchs on the Internet . 3. To get information in real-time and anywhere. 4. To subscribe to relevant content for our objectives and to monitor the Internet for key information. 5. To save and store digital information in an organized manner to facilitate its identification. 6. To assess the quality, reliability, relevance, accuracy and usefulness of information, resources and services obtained in the Internet.
  105. 105. Digital Communications Be able to communicate, interact and collaborate effectively with digital tools in digital environments.
  106. 106. Digital Communications 1. To communicate both synchronously and asynchronously. 2. To participate actively in online conversations and discussions making valuable contributions. 3. To communicate efficiently and productively with colleagues by using digital means. 4. To Produce valuable content and opinions that can help to create debate. 5. To participate proactively in digital environments, social networking and online collaborative spaces, making contributions of value. 6. To establish contacts and professional relationships using digital media.
  107. 107. Lifelong Learning To manage learning autonomously, understanding and using digital resources, and participating in learning communities.
  108. 108. Lifelong Learning 1. To manage your own digital training. 2. To use Internet to stay up-dated in our own field of knowledge. 3. To know and use digital tools and resources for a good management of knowledge. 4. Engage in both formal and informal online training. 5. To contribute to peer learning in digital environments and communities of practice. 6. To give visibility to our professional training and skills by using the Internet. 7. To establish and maintain a valuable professional network in digital networks.
  109. 109. To be able to work, collaborate and cooperate in digital environments Teamwork & Collaboration Skills
  110. 110. Teamwork & Collaboration Skills The main benefits for networked organizations do not lie in the outcome from teams, but in individual knowledge acquisition, in the ability to connect with the right people and to access the right information at the right time. Instead of focusing on teams and communities, we must concentrate our efforts in providing workers with the right resources and knowledge to build their own connections. The basic unit of social business technology is personal knowledge management, not collaborative workspaces. Fuente: The tainted narrative of the workplace
  111. 111. Teamwork & Collaboration Skills
  112. 112. Teamwork & Collaboration Skills 1. To work with shared processes, tasks and objectivewith in digital environments. 2. To produce online collaborative documents. 3. To communicate efficiently and productively with coworkers with digital media. 4. To coordinate and work in teams in digital environments and with digital tools. 5. To manage time and human resources assigned by using digital media. 6. To collaborate both in formal and informal networks sharing information and knowledge. 7. To build quality relationships and interactions in online settings and communities leveraging social intelligence.
  113. 113. …..and one more
  114. 114. Unplugged All this technology is making us antisocial
  115. 115. Unplugged Vídeo: http://youtu.be/OINa46HeWg8
  116. 116. Unplugged Learnig when and how to use digital media and when and where we should turn it off.
  117. 117. Unplugged
  118. 118. Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional
  119. 119. II. Personal Learning Environment
  120. 120. Personal Learning Environment A Personal Learning Environment (PLE) isn’t a technology platform nor an application or software, it is a way of learning and working in digital environments. A PLE is a network of people and content from which we learn. We all have a PLE and that there has always been PLEs. The difference now is that digital allows us to broaden the sources and the people from whom we learn.
  121. 121. Personal Learning Network 1. To meet with other professionals and to expand our network of learning. 2. To share our knowledge, ideas and projects. 3. To select and identify the information that is more useful to us. 4. To identify resources and learning opportunities. 5. To learn from the experience of other members of your network, join initiatives and collaborate in projects.
  122. 122. from Personal Learning Environment A PLE is made up of a set of tools that allow us to search, classify, process and share information and knowledge. Personal Learning Network A PLN is the network of persons and institutions we are connected to and from which we obtain and share information and professional relevant knowledge.
  123. 123. Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio Después • Informe • Revisar el Plan de gestión PLE’s components: 1. Reading tools 2. R e fl e c t i o n t o o l s (w r i t i n g , commenting…). 3. Networking tools Personal Learning Environment
  124. 124. Personal Learning Environment 6 steps to create your PLE? 1. Start by creating a digital identity and trying to use the same user in all services. 2. Open a Twitter account and start following people and institutions. 3. Share your ideas, projects & questions. 4. Subscribe via RSS feeds to blogs and other sources of information. 5. Start writing your ideas and projects on your own blog. 6. Tag and share your favorite sites in a social bookmarking service like diigo or Delicious.
  125. 125. My PLE Digital Identity Read/access information Share Make/Reflect Knowledge Management Longlife Learning Comunication Collaborative and teamwork Knowledge Management Longlife Learning _1 _2 _3 RSS, Feedly, Twitter, Diigo, Pinterest Blogs, Twitter, Drive Twitter, G+, Hangout, Drive, Blog
  126. 126. Personal Learning Environment Search and Select
  127. 127. Personal Learning Environment Read and retrieve information
  128. 128. Personal Learning Environment Save and store information
  129. 129. Personal Learning Environment Think
  130. 130. Personal Learning Environment Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio Después • Informe • Revisar el Plan de gestión Do
  131. 131. Personal Learning Environment …and communicate
  132. 132. Activity #10 Let’s make a concept map or a drawing showing our PLE http://www.edtechpost.ca/ple_diagrams/index.php/
  133. 133. Final work: 1. Complete yout about.me profile 2. Optimize your digital presence and customize your social media profiles (name, description, url, photo, avatar…) 3. Open a blog as a professional portfolio (to show your projects, your works, your learning updates…. 4. Write down a post about the concept of digital identity and personal brand 5. Write down a post showing your PLE. Showing how do you manage knowledge and information and how do you communicate with others professionals.
  134. 134. “La mejor manera de empezar algo es dejar de hablar de ello y empezar a hacerlo.” Walt Disney Reputación digital y su gestión Yves Klein - The Void (Empty Room), 1961

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