The document describes experiments with designing a simple bear logo for a brand. The designer created the logo in Photoshop using minimal layers and avoided bright colors to match a darker theme. For the final product, the designer will include the bear logo, use dark clothes with light text for the brand logo to stand out, and keep the overall design simple and effective.

1. Experiments
Jack Reagan-Wallis

2. Process
I wanted to design a logo with as little much detail as possible, so
I decided to use the eyes and nose of a bear. Using as little layers
as possible whilst editing this logo in Photoshop, helped me get
the simple design that I was looking for. I didn’t want to use any
bright colours for my logo as it wouldn’t follow my theme of
using darker colours.

3. Reflection
• What elements of your experiments will you
include in your final product?
- I will include my bear logo
- I will use dark coloured clothes with light coloured text so that
it stands out
- My brand logo will be simple and effective