theory audience

1. Theory- Audience
Benjamin

2. Audience Profile
• Primary Audience
– E.T is a family movie so im going to suggest that the
target audience is 10-65 because families watch it
together. It has an alien in it so that’s why I’m not
going to suggest lower than 10 but anything higher
than that is fine because it’s a friendly movie for
basically everyone to enjoy.
• Secondary Audience
– Older then 65 because they don’t really watch
movies, they normally watch soaps or the news but
if family is round then people in this field I’m sure
will watch it with them.

3. Audience Profile
• Primary Audience
– For this film the target audience is 18-24 and I think
it will attract more men then women because
younger people wont want to watch this because it
will not give them a good time. Some teenagers
might be able to deal with it but I suggest for 18-24
• Secondary Audience
– 25-44 because they are not likely going to watch it
endless they go with their older kids (endless they
are into movies like this)

4. Audience Profile
• Primary Audience
– The main audience is 0-14 because the film is for
children and it’s also a Disney which mostly makes
movies for kids.
• Secondary Audience
– 25-44 and 65+ because parents will provide to go
watch the movie and will go and watch at the
cinema with the kids. 65+ because I’m sure they will
watch movies with there grandkids when they are in
town together.

5. Hypodermic Needle
• Definition
– It is when in media they tell your audience something and they believe everything without even thinking about it. It
also shows the effect the public have on whatever is being shown and they don’t think about it in there own way, they
think about it in the way they have told you, which most of the time is their own opinion
• Example
– When the news tells you something you believe everything they say without questioning it or in a movie when they
give story lines a twits or scripts with both movies and tv shows

6. Uses and Gratifications Information
Information: Finding info from the news or the internet
Looking for advice or help to making choices over things that you can find
help with over the internet
You might want to find out/know something so you can look it up on the
internet and can Satisfy curiosity
But most of all its to learn stuff so like for work or education you might
need to know something for a test so you can look it up on the internet or
ask someone to learn about the subject

7. Uses and Gratifications Personal
Identity
• you can see what’s most important to you and learn about yourself
• You can see how you act in at different times like at college or work you can see how you act
to tell if you like or when you’re watch something on the internet and you can see how you
act to it

8. Uses and Gratifications Integration and
Social Interaction
• Going to online servers and see who you make friends with and more
• You can find out where you belong. You could be in a chatroom about cats but you
learn its not for you and move to a different online server it’s the same with life
• Make new friend and more like you could find the 1 online but the main aim is to
have fun

9. Uses and Gratifications Entertainment
• People watch youtube and more to be entertained to escape from boredom and
overall have a laugh
• Entertainment makes people relaxed and just makes there night better
• But most of all its enjoyment to make people happy and make there night or day
better

10. Consumer Generated Content
• Example instagram
• What are the advantages to media producers?
– They get free content from people using the app
• Why would the audience generate content?
– Get a following and ad revenue