BCAB - Facebook Marketing Keynote by Mari Smith


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Facebook Marketing Success: A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network - presented to the British Columbia Association of Broadcasters Annual Conference, Kelowna, BC May 6th 2011. Any questions, please contact Mari! http://contactmari.com

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  • Mari Smith's Facebook Marketing Success at Gulltaggen 2011
  • BCAB - Facebook Marketing Keynote by Mari Smith

    1. 1. Facebook Marketing Success A Proven, Step-by-Step Formula for Growing Your Business Using the World’s #1 Social Network
    2. 2. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul>
    3. 4. <ul><li>To help the world connect & communicate more effectively… </li></ul>
    4. 5. 667 million active members
    5. 8. The world on Facebook <ul><li>Source: www.socialbakers.com </li></ul><ul><li>Follow on Twitter: </li></ul><ul><li>@socialbakers </li></ul>
    6. 10. World Facebook connections <ul><li>Details at: http://on.fb.me/worldfbmap </li></ul>
    7. 11. Global fan page popularity <ul><li>Source: www.socialbakers.com </li></ul>
    8. 12. <ul><li>#11 in the world (total users) </li></ul>Canada on Facebook <ul><li>Source: www.socialbakers.com </li></ul>
    9. 13. <ul><li>#7 in the world (penetration) </li></ul><ul><li>More than 1 in 2 </li></ul>Canadians on Facebook <ul><li>Source: www.socialbakers.com </li></ul>
    10. 14. <ul><li>http://www.facebook.com/GlobalBC </li></ul>Canadian TV stations
    11. 15. Canadian TV stations
    12. 16. Video… on TV sets
    13. 17. Free content…
    14. 18. <ul><li>FEAR of negative comments! </li></ul><ul><li>:( </li></ul>What stops businesses from using Facebook?
    15. 19. Why create a Facebook Fan Page? <ul><li>Your customers spend most of their online time on Facebook. </li></ul><ul><li>Access to 670 MILLION people. </li></ul><ul><li>Build a community of raving fans… and easily create customers for life! </li></ul>
    16. 20. Likeable <ul><li>Video </li></ul><ul><li>See: http://www.facebook.com/video/video.php?v=904264644517 </li></ul>
    17. 21. <ul><li>Refer to this post for additional help on personal vs. business: </li></ul><ul><li>http://socialmediaexaminer.com/facebook-101-business-guide/ </li></ul>Facebook 101 Guide
    18. 22. News Feed
    19. 23. Personal profile
    20. 24. Fan page / Business page
    21. 27. <ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services </li></ul><ul><li>Increase event registrations </li></ul><ul><li>Get media attention/contacts </li></ul><ul><li>Connect with strategic alliance partners </li></ul><ul><li>Establish yourself as a leading authority </li></ul><ul><li>Improve customer service </li></ul>
    22. 29. <ul><li>Custom tab converts visitors to fans at 47% vs. wall at 23%. </li></ul>
    23. 30. <ul><li>www.facebook.com/enchantment </li></ul>
    24. 31. <ul><li>See facebook.com/marismith </li></ul><ul><ul><li>BIG List of Apps! </li></ul></ul>
    25. 32. <ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><li>50/50 </li></ul>
    26. 33. <ul><li>Photos, Videos, Links, Status Updates </li></ul><ul><li>Short, easily applied tips </li></ul><ul><li>Questions </li></ul><ul><li>Invitation to ask Questions </li></ul><ul><li>How-to tutorials </li></ul><ul><li>Polls </li></ul><ul><li>Quotes </li></ul>
    27. 34. <ul><li>“ The more similar we are, the more invisible we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
    28. 35. <ul><li>~88% of Facebook users do not return to the fan page once they click the Like button… </li></ul><ul><li>… they only see and interact with content in the News Feed! </li></ul>NEWSFLASH!
    29. 36. <ul><li>“ Think outside Facebook!” </li></ul><ul><ul><li>Twitter, LinkedIn </li></ul></ul><ul><ul><li>Your blog and emails </li></ul></ul><ul><ul><li>Product packaging </li></ul></ul><ul><ul><li>Print media </li></ul></ul><ul><ul><li>Business cards </li></ul></ul><ul><li>“ Radical Strategic Visibility” </li></ul><ul><li>http://bit.ly/21waysfb </li></ul>
    30. 37. <ul><li>www.facebook.com/brandpermissions </li></ul>Print media & signage
    31. 38. <ul><li>www.facebook.com/charlotterusse </li></ul>Storefront display
    32. 39. <ul><li>The most targeted traffic your money can buy </li></ul>Facebook ads
    33. 40. <ul><li>Four months of Facebook ads: </li></ul><ul><ul><li>3,300% increase in traffic </li></ul></ul><ul><ul><li>50% increase in average order value! </li></ul></ul>GiantNerd.com
    34. 42. LIKE at every opportunity! <ul><li>Like button, Like box, Comments plugin </li></ul>
    35. 44. Viewers submit videos
    36. 46. <ul><li>Involvement </li></ul><ul><li>Inclusion </li></ul><ul><li>Reduce the gap between you and the consumer, customer, viewer </li></ul><ul><li>“ The nobodies are the new somebodies.” Guy Kawasaki </li></ul>It’s all about…
    37. 47. NBC’s “The Voice”
    38. 48. Hashtag - #TheVoice
    39. 49. Invite social involvement
    40. 50. <ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li></ul><ul><li>Make it really easy for people to buy from you! </li></ul>
    41. 51. <ul><li>eCommerce apps: payvment, ecwid </li></ul>Fcommerce - Shopping on Facebook
    42. 53. <ul><li>Unsubscribes (Hides) </li></ul><ul><ul><li>Insights > Interactions > Daily Story Feedback = purple graph </li></ul></ul><ul><li>Unlikes </li></ul><ul><ul><li>Insights > Users > third chart down = New Likes/Unlikes </li></ul></ul>
    43. 55. <ul><li>Community manager(s) </li></ul><ul><li>Training </li></ul><ul><li>Resources </li></ul><ul><li>Fan page company policy </li></ul><ul><li>Revisit objective(s) of your fan page </li></ul>
    44. 57. <ul><li>Facebook Marketing: An Hour A Day </li></ul>Signed books
    45. 58. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com