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Social Media Marketing Seminar - Web 1.0 vs 2.0, Facebook, Twitter Tips

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Beyond Marketing Group, Inc.
Beyond Marketing Group, Inc.

The document discusses social media and how professional services can benefit from it. It defines social media as media designed for sharing through social interaction. It contrasts Web 1.0 static sites to Web 2.0 interactive sites. Popular social media tools discussed are Facebook and Twitter, noting their large user bases. Benefits listed for professional services include building customer networks, sharing information to build expertise, and conducting community marketing. Tips are provided on setting up business pages and profiles on Facebook and Twitter to engage customers and promote brands.

Education
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Presented by Lynette Hawkins Pick Shovel beyond marketing group, inc.
Today… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.pickshovelmarketing.com
What’s Social Media? ,[object Object],[object Object],www.pickshovelmarketing.com
What Is a Social Media Tool? ,[object Object],[object Object],www.pickshovelmarketing.com
Web 1.0 Static Page Site Visitors Create Company Website CompanyWebsite www.pickshovelmarketing.com
Web 2.0 Allows Instant Interaction www.pickshovelmarketing.com
Commonly Used LISTEN NETWORKING SITES SHARE VIDEO SHARING CONNECT NETWORKING SITES FORUMS MICROBLOGS PHOTO SHARING SLIDESHARE BLOGS www.pickshovelmarketing.com REVIEW
Why Care About Social Media? A Shift to the way people communicate Social networking sites & Blogs: 4 th Most Popular online activity Nielsen 2009 www.pickshovelmarketing.com
is Huge! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.pickshovelmarketing.com
Not just for the very young… www.pickshovelmarketing.com Fastest Growing Segment = Baby Boomers! Logging on at least 1x per day Emarker.com
… Professional Services Building Customer Network & Branded Conversation www.pickshovelmarketing.com
How Can Professional Services Benefit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.pickshovelmarketing.com
easy view Two Popular Social Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.pickshovelmarketing.com
www.pickshovelmarketing.com
Facebook Business Page ,[object Object],[object Object],www.pickshovelmarketing.com
www.pickshovelmarketing.com
6 Tips for Business Owners on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.pickshovelmarketing.com
“ Knock, Knock Who’s There? Doorbusters! Last day to save on…” “ Check out today’s cheapest flights at http://” “ Kick off your holiday at Phiz.” www.pickshovelmarketing.com
5 Tips for Business Owners on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],www.pickshovelmarketing.com
How Do You Get Started? ,[object Object],[object Object],www.pickshovelmarketing.com
#1 Include a Picture Embody your brand or company spirit! Be strategic about the pic you select www.pickshovelmarketing.com
#2 Complete Your Profile Let people know who you are & about your company www.pickshovelmarketing.com
Use as A Marketing Tool www.pickshovelmarketing.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.pickshovelmarketing.com

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Social Media Marketing Seminar - Web 1.0 vs 2.0, Facebook, Twitter Tips

  • 1. Presented by Lynette Hawkins Pick Shovel beyond marketing group, inc.
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  • 5. Web 1.0 Static Page Site Visitors Create Company Website CompanyWebsite www.pickshovelmarketing.com
  • 6. Web 2.0 Allows Instant Interaction www.pickshovelmarketing.com
  • 7. Commonly Used LISTEN NETWORKING SITES SHARE VIDEO SHARING CONNECT NETWORKING SITES FORUMS MICROBLOGS PHOTO SHARING SLIDESHARE BLOGS www.pickshovelmarketing.com REVIEW
  • 8. Why Care About Social Media? A Shift to the way people communicate Social networking sites & Blogs: 4 th Most Popular online activity Nielsen 2009 www.pickshovelmarketing.com
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  • 10. Not just for the very young… www.pickshovelmarketing.com Fastest Growing Segment = Baby Boomers! Logging on at least 1x per day Emarker.com
  • 11. … Professional Services Building Customer Network & Branded Conversation www.pickshovelmarketing.com
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  • 18. “ Knock, Knock Who’s There? Doorbusters! Last day to save on…” “ Check out today’s cheapest flights at http://” “ Kick off your holiday at Phiz.” www.pickshovelmarketing.com
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  • 21. #1 Include a Picture Embody your brand or company spirit! Be strategic about the pic you select www.pickshovelmarketing.com
  • 22. #2 Complete Your Profile Let people know who you are & about your company www.pickshovelmarketing.com
  • 23. Use as A Marketing Tool www.pickshovelmarketing.com
  • 24.

Editor's Notes

  1. Copyright 2010 All Rights Reserved Beyond Marketing Group, inc.
  2. Copyright 2010 All Rights Reserved Beyond Marketing Group, inc. www.awesomeinsight.com November 2010