Facebook Intro for Real Estate Agents

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Facebook Intro for Real Estate Agents

  1. 1. Facebook<br />
  2. 2. Before Setting Up An Account<br />Ask yourself <br />Why you are doing this?<br />What do you want to achieve? <br />Is your target market using this network? <br />What is your brand identity?<br />Do you want to maintain or change?<br />Develop a 160 word elevator pitch<br />Help you nail down you brand position<br />Used in your profiles <br />
  3. 3. Facebook Intro<br /> Facebook is a social networking site that allows you to share information with your “friends” and “Fans”<br />Originally designed for college students 2003<br />Originally Harvard Hot or Not site<br />Now open to everyone <br />Two different aspects we will focus on<br />Personal Profile<br />Fan Page <br />
  4. 4. Why Facebook?<br />In 2009 39% of total social network traffic<br />“Women over 55 remain the fastest growing group. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.”<br />“45% of Facebook’s US audience is now 26 years old or older.” <br />
  5. 5. Why Facebook? Cont’d<br />Your clients are on here<br />Past <br />Present <br />Future <br />How many of you have received requests from friends to join?<br />
  6. 6. Where to begin<br />You first need a Personal Profile<br />Then set up a Fan Page<br />
  7. 7. Private Profile<br />What you typically think of when talking FB<br />Fill out all your info<br />Add as much as you are comfortable with<br />http://www.facebook.com/username/<br />Create lists i.e friends, family, clients<br />Set your privacy filters<br />Upload your contact database to see whose there<br />Segregate people into lists i.e. Friends, family, clients...<br />See who is friends with your friends<br />
  8. 8. Private Profile cont’d<br />No commercial messages <br />Not been enforced but they can<br />With that said if you do 80/20 or 90/10 rule<br />Help you avoid alienating friends<br /><ul><li>Don’t talk about the listing details</li></ul>Mention listing when talking about the market...<br /><ul><li>Update your status and post on your wall</li></ul>Stay top of mind through newsfeed<br />
  9. 9. Fan Page<br />This is where business belongs<br />Privacy layer between your Fan Page and the people who “Fan” your Page<br />Support your branding and desired positioning <br />Connect and engage<br />Position as an authority... <br />Focus on providing value to your Fans<br />Great for SEO<br />Stay top of mind throughyour Fan’s newsfeed <br />
  10. 10. Fan Page cont’d<br />Market listings <br />Specific tab<br />Add photo galleries<br />Add video<br />Reference the listing on your wall <br />Variety of ways to deliver content and integrate your Fan Page with your other digital assets <br />Good examples <br />http://www.facebook.com/SueAdlerTeam<br />http://www.facebook.com/LedyardRealEstate<br />http://www.facebook.com/miamism<br />
  11. 11. How to Leverage Facebook<br />Goal = Drive traffic to website<br />Fan Page<br />Use your Personal Profile to build network then convert them to Fans<br />Update your status and post to your wall regularly both Personal Profile and Fan Page<br />Create conversations <br />On your wall <br />Fan page wall<br />Friends walls<br />The wall of the page you fanned <br />
  12. 12. How to Leverage Facebook<br />Integrate with other digital assets<br />Website<br />Blog<br />Social media networks<br />Fan other pages, join groups <br />Engage<br />

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